UK’s largest multi-partner loyalty programme teams up with major water supplier and will use reward points to incentivise behavioural change in water usage Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has partnered with Severn Trent to reward customers for adopting smart meters and reducing water consumption. The trial Severn Trent […]
Chicago-based agency Tom, Dick & Harry Creative Inc. (TDH) has been named Agency of Record for the newly launched Chicago Sports Network (CHSN), the new broadcast home for the Chicago Blackhawks, Bulls, and White Sox. The agency won the account in early August after a competitive pitch process that began in mid-July. The widely anticipated launch of CHSN will put […]
The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which operates the UK’s largest and most recognised coalition loyalty programme in Nectar, and a Retail Media Network that spans Sainsbury’s and Argos has partnered with Rokt, the leading e-commerce company using machine learning and AI to make […]
New creator platform will streamline relationships and communications with influencers, simplify campaign management, and provide flexible payment options to creators impact.com, the world’s leading partnership management platform, today announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The program will provide access to valuable performance insights, and […]
Chelsea Women and REIGN Storm are delighted to announce a multi-year partnership today, which sees the new-to-market clean energy drink become the Official Energy Drinks Partner for the reigning Barclays Women’s Super League champions. Launched in the UK this summer following a successful launch in the US in 2023, REIGN Storm is a zero sugar […]
Partnership applies Adelaide’s AU attention metric data to the Onetag Smart Curation Platform and its global publisher supply Onetag, the AI-powered Smart Curation Platform for high media quality and better performance, today announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s […]
The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience. The Arrowhead Sturgis TT transformed […]
Full-service creative agency Barrett Hofherr has created a national multimedia campaign for performance boot and apparel brand Ariat featuring inspirational San Francisco 49er Brock Purdy, who rose from third-string quarterback to Super Bowl superstar in the 2023 season. “Climb,” the 30-second spot, opens on a closeup of the 24-year-old’s face as Purdy looks past the camera and […]
Finnish mobile game giant Supercell has teamed up with WWE legend and actor John Cena to announce a SpongeBob SquarePants takeover inside its hit multiplayer game Brawl Stars. Cena stars in the launch commercial for the game’s new partnership, which coincides with SpongeBob SquarePants’ 25th anniversary. The commercial opens with Cena relaxing on a yacht, enjoying a round of Brawl Stars. In celebrating […]
Ahead of the Paris 2024 Paralympic Games, leading healthcare provider Bupa is encouraging the nation to look beyond the typical portrayal of health, as part of Bupa’s role as the Official Healthcare Partner for ParalympicsGB. ‘Health Is’, by Bupa is part of their wider ‘This Is Health’ campaign. It launches with an accessibly immersive takeover of […]