The multi-year renewal of the 18-year relationship maximises value for Nectar and American Express Cardmembers Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the renewal of its longstanding co-branded credit card partnership with American Express. American Express is the largest global payments network and one of Nectar’s most established […]
Digital marketing firm bets big on the future of fan engagement Digital marketing agency UNFOLD and Web3 sharing platform IQ Protocol have formed a partnership to empower brands with technology that enables them to engage with fans globally in gaming, memberships, ticketing, and other activities without the involvement of third parties. IQ Protocol is a pioneer of the Web3 sharing economy because it has developed p2p technology that redefines digital-asset ownership and access. Everyone from crypto natives to those […]
New partnership aims to offer more Nectar rewards for customers, while streamlining processes for brands Nectar360, which owns and operates Nectar, the UK’s largest loyalty coalition programme, today announces the launch of a new platform to support their Nectar eShops proposition, powered by leading provider of global loyalty commerce and personalised offer networks, Valuedynamx, in […]
Media account renewal reflects Specsavers’ commitment to the IPA & ISBA Pitch Positive Pledge Specsavers has renewed its media contract with Manning Gottlieb OMD and OMD Ireland without conducting a competitive pitch, building on its 11-year relationship with the Omnicom agencies. The process, a pioneering move that reflects its commitment to the IPA & ISBA […]
Defender celebrates inspiring Trailblazers through Rugby World Cup France Partnership Defender is making the most of its Rugby World Cup 2023 partnership, following a launch event that included a performance from pioneering British rapper and actor Kano which kicked off seven weeks of intense activity for the modern luxury brand. A multi-faceted campaign champions Defender […]
Beatgrid, the single-source cross-media audience measurement solution, today announces a partnership with marketing and communications leader PHD Australia. The partnership comes in response to the growing need for single-source cross-platform measurement. Beatgrid addresses one of the most pressing concerns for global brands and marketers today, the accurate measurement for attribution of advertising investments. The partnership […]
Debuts disruptor approach on “Game-Changer” stage during Advertising Week Frintz, the fusion of “free prints” and innovative advertising, announces its nation-wide launch along with 14 new strategic partnerships, including Phoenix Brands, Conquer Ninja Gyms, Pantheon, Sky Zone, California Music Hall of Fame, KeyBank, First Priority of America, Canon, Fuji, SUNY, Special Olympics, David’s Refuge, Print […]
Wavemaker has been appointed as global media consultancy partner for Merlin Entertainments, a global leader in location-based, family entertainment. Alongside the $24m UK business Wavemaker retains, the media agency has additionally won the $34m planning and buying across EMEA and the US. In addition to the UK market, the media agency will now manage planning […]
Designhouse partnered with the Springer Nature Group to create their new, and first, employer brand. Springer Nature is a world leading research, educational and professional publisher, with a presence across the globe. Through its portfolio of brands, it was established over 180 years ago and now has a global force with over 9,500 employees in 200 […]
Talon, the global independent Out of Home (OOH) media company, today announced that it has formed a strategic North American partnership with Mediaplus to develop and execute data-driven, creative, and measurable OOH campaigns for advertisers. The partnership, which extends Talon’s existing global relationship with Mediaplus, launched with a spectacular, high-impact, digital-led OOH campaign for De’Longhi North America, a global […]