The 22/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool F.C. – the longest partnership in Premier League history. In celebration of this commemorative year – and in continuation of Carlsberg’s ‘Forever Fans’ platform rolling out across the 30th anniversary season – ‘by The Network’ partners Worth Your While and Drive Studios […]
iProspect UK and Freemans Grattan Holdings (FGH) today announce a two-year extension of their long-standing media partnership. The dentsu UK&I, digital-first agency will continue to manage strategy, planning and buying across all media for the Yorkshire based retail group. Through its deep brand and performance expertise, iProspect is focussed on helping accelerate FGH’s transformation as […]
Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Italian international sports institution Venezia Football Club to enhance the use of its first party online and offline customer data. Based in Venice, the Serie B division professional football club is looking to increase interaction with fans and other stakeholders across a variety […]
Dentsu UK&I’s Carat UK has secured a brand-new partnership between MOWI Salmon and ITV1 & ITVX’s brand new peak time series Next Level Chef, fronted by Gordon Ramsay, launching on Wednesday 11th January 2023. The broadcast sponsorship is MOWI’s first in peak time and idents featuring their premium Scottish salmon fillets and slices will appear […]
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]
Today EE announces it has extended its lead partnership with UK esports organisation EXCEL ESPORTS until 2025 following three years of successful collaboration. The extended three-year partnership will continue to see the EE brand featured on all kit worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will also continue […]
Apex Mobile Media will act as a reseller partner, representing Adverty's ground-breaking in-game ad formats across the Canadian market.
Adverty AB today unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless […]
In conjunction with Lumen, TVision set to expand its panel to the United Kingdom
TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
Award-winning, experience and design-led accommodation group Generator is proud to announce its official partnership with NFS Heat, the latest racing video game in the Need for Speed franchise. The game, which launched globally this month, is the 24th in the series and marks the 25th anniversary of the brand. The ground-breaking partnership marks Generator’s first […]