A team from The Creative Engagement Group (TCEG) have raised over £8,000 for Child.org after taking on the notorious National Three Peaks Challenge. A total of 34 people from across the group set out to conquer the Three Peaks – Ben Nevis, Scafell Pike and Snowdon – after the idea came up via an employee […]
Habito, the pioneering online mortgage broker, has unveiled a new advertising campaign ‘Hell or Habito’. The bold new advertising campaign, which launches on 10th September, juxtaposes the hellish confusion, cost, time and stress traditionally associated with the mortgage application process with the simpler, easier and less stressful experience enjoyed by Habito customers. The integrated campaign, […]
Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build […]
Following months of research, global socially-led creative agency We Are Social has launched ‘Braving the Backlash’ – a new report which aims to offer practical advice on how brands can approach sensitive issues in their marketing, and properly manage hate speech and negativity online. Hate on social media is a growing issue, and when the […]
SKY KIDS takes further steps to establish itself as the premier destination for Kids entertainment by announcing a new deal with Beano Studios to produce a brand-new TV show ‘SO Beano!’; inspired by the rebellious and anarchic ethos of Beano.com, the multi award-winning digital kids platform. Filmed at Sky’s state of the art facilities – […]
LIDA has been appointed by The Football Association to develop a new youth initiative, which is due to launch in January 2019. LIDA will be working closely with The FA to create a strategic vision for a Digital Youth Reward and Recognition programme that seeks to inspire a lifelong journey in football and with The […]
Coty has appointed independent creative agency Initials to work on three upcoming Rimmel London campaigns, following a four-way pitch. The work, which will roll out from September through to the end of the year, will include a campaign for Rimmel London’s Match Perfection foundation range, as well as Halloween and Christmas campaigns to promote season […]
Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence. Reporting to Dani, De La Fosse will take up the role of UK chief creative officer and will be responsible for nurturing and developing creative talent within the agency as well as overseeing […]
Ford teams up with GTB, Outsider, and Eclectic to launch a new campaign, ‘The Beauty of Change’, to promote the all-new Ford Focus. The campaign will start with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus travelling across Britain to come together […]
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment. The magical art of making Yakult takes place on a floating island paradise, where a red-dressed heroine performs numerous rituals, from the ‘ancient shuffle’ to the ‘mystical hand swirl’, […]