Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its innovative new Slide&Hide oven range with the premium publisher’s woman&home and Ideal Home audiences. The campaign runs for two months until the end of September and is supported by social […]
Glasgow Warriors have linked up with GumGum Sports to track and capture the full sponsorship value of its partners across broadcast and social media. The partnership with GumGum Sports – an artificial intelligence company with particular expertise in computer vision – will allow Glasgow Warriors to accurately track the value of the sponsorships they offer […]
Independent international media agency The Specialist Works has completed a management buyout led by CEO Martin Woolley and COO Parry Jones. The deal sees ownership of the full-service brand response agency transferring to Woolley, Jones and their leadership team after buying out founder Jim Lewcock and family for an undisclosed sum. Their first act was […]
Schwartz, one of the UK’s leading herbs and spices expert and champion of quality ingredients and authentic flavour, is refreshing its portfolio with the relaunch of its dry Herbs, Spices and Seasonings ranges with a multi-million-pound 360˚ marketing campaign. The campaign will launch the fresh new look and feel product, inspired by consumer demand with […]
Berghaus has revealed the first details of a multi-million-pound UK advertising campaign that will begin this September. The first wave will run until March 2019 and has a multi-million-pound media value. It will be the biggest campaign of its type that the brand has ever undertaken and will feature on multiple platforms, including out of home, […]
Weetabix On The Go Kids has joined forces with Activate Camps, the leading provider of active childcare across the UK, to giveaway 5,000 cartons to children throughout the summer holidays. The drinks will be distributed at 250 Activate Camps across the UK, alongside a £1 off coupon to use in grocery stores. Launched in April, […]
Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, […]
General Mills is launching new lines across both its Fibre One and Nature Valley portfolios, as it reveals its snacking division has grown +35.4% and household penetration has grown +12.1 percentage points to 25.3% – equating to the size of London. Cake Bars will be added to Fibre One’s guilt-free snacking range in two flavours: […]
The English Football League (EFL) has announced that nationwide retailer Screwfix will become a proud Partner ahead of the 2018/19 EFL campaign. The multi-million pound, three-year deal, will give exclusive experiential rights to Screwfix, with tailor-made EFL experiences throughout the tenure available to supporters of EFL Clubs and customers of the retailer. Former Brentford and […]
Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]