Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]
M&C Saatchi, The Pensions Regulator (TPR) and the Financial Conduct Authority’s (FCA) ScamSmart revealed a new campaign to help consumers better understand the warning signs of scammers attempting to steal their pension pots. Consumer engagement with pensions is often low until a time approaching retirement, and many are not aware of the tactics scammer’s use or […]
Beer has long been associated with an unhealthy lifestyle, not helped by the overused term ‘beer belly’. Emerging drinking trends show that consumers are gravitating towards healthier alternatives and are placing quality over quantity. In line with this new wave of thinking, FMCG trade title The Grocer challenged brand and packaging design agency PB Creative […]
Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being pushed to the brink of extinction by deforestation for palm oil. Launched globally on August 13, just ahead of […]
Elland-headquartered Vapour Cloud has enlisted the support of marketing automation platform Force24, as the tech firm ploughs on with its next chapter of growth. Vapour recently hit the headlines when the board announced a £10m pot to fund at least two acquisitions before the end of 2018. But with plans to expand to a £12m […]
Wood is pleased to announce the creation of the role of chief marketing & communications officer (CMCO) with the appointment of Paula Murphy, who joined Wood on 6 August. Paula joins Wood from Arcadis where she was global head of marketing & communications and successfully built and led the marketing & communications team and contributed […]
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the historic British site had been left dormant, so integrated branding agency me&dave was recruited to turn its fortunes around. me&dave was tasked with creating […]
French optician Acuitis is rolling out its new store concept to more than 40 stores in the UK, with design, in-store communication, digital marketing and out-of-home advertising all through retail agency Blackdog. The optician has trialled the concept at its Tottenham Court Road, Milton Keynes and Oxford sites and its success has triggered the need […]
Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]