Evans Cycles launch new Better by bike campaign in the UK

Evans Cycles launch new Better by bike campaign in the UK

Evans Cycles, the UK’s leading specialist bike shop, has announced the launch of its new Better by bike campaign. Aimed at celebrating the wider health benefits of cycling, the initiative will see the UK’s largest high street cycling retailer help inspire the public to ride more regularly and show the world why everyone can become […]

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]

Pearlfisher transforms an exotic speciality into a universal pleasure 

Pearlfisher transforms an exotic speciality into a universal pleasure 

Pearlfisher London creates new brand identity and packaging for Little Moons – artisan producers of premium gelato mochi ice-cream. As the UK’s foodie culture grows, consumers are increasingly looking to exotic flavours for newness, excitement and intrigue. With the history of a family baking business specialising in mochi-making – a traditional Japanese rice dough ball […]

Collider strengthens strategic capabilities with appointment of Lee Menzies-Pearson

Collider strengthens strategic capabilities with appointment of Lee Menzies-Pearson

Collider has appointed Lee Menzies-Pearson as Senior Strategist as the agency continues to broaden its talent base following a period of growth. In this newly created role, Lee will report into Charlotte Bunyan, Head of Strategy. Lee joins Collider from Harvard, a marketing and PR agency, and will be responsible for providing strategic input across […]

Dare appoints Ben Long as their new creative director

Dare appoints Ben Long as their new creative director

Digital creative agency Dare, part of the Inside Ideas Group, has appointed Ben Long as its creative director. Long joins Dare after a seven year tenure as digital creative director at integrated marketing and advertising agency WCRS. He is responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such […]

Birds Eye Backs ‘Dadding’ in #Solidaritea Father’s Day Campaign by Recipe

Birds Eye Backs ‘Dadding’ in #Solidaritea Father’s Day Campaign by Recipe

 Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to ‘parent shaming’. The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June 17th. The campaign is the next instalment in an initiative developed with Recipe. It reflects Birds Eye’s commitment to […]