SDL research confirms millennials want access to technical content before purchasing

SDL research confirms millennials want access to technical content before purchasing

SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience. The SDL report, ‘Making Your Content Connect with the Next Generation,’ found that 41% […]

McCann Worldgroup’s CRAFT expands leadership to support growth across UK & Europe

McCann Worldgroup’s CRAFT expands leadership to support growth across UK & Europe

CRAFT Europe, the integrated creative production agency and a division of McCann Worldgroup, announced the appointment of Marcus Johnston and Lydia Barklem to new positions, strengthening its operational leadership. Johnston has been promoted to Director of Operations, CRAFT Europe, and Barklem to Director of Operations, CRAFT London. May 22’s announcement follows 4 years of continued […]

New Chief Marketing Officer at Confused.com enters race to save drivers money

New Chief Marketing Officer at Confused.com enters race to save drivers money

Confused.com, the first car insurance comparison site, has appointed Sam Day as Chief Marketing Officer (CMO) to drive forward its proposition to save drivers time and money. Sam brings dynamic expertise from his 20-year career delivering profitable marketing and business transformation strategies for motoring and tech giants such as RAC, Microsoft, AA and HSBC. Sam […]

jones knowles ritchie interprets urban foraging for Miller Harris’ latest fragrances

jones knowles ritchie interprets urban foraging for Miller Harris’ latest fragrances

jones knowles ritchie (jkr) has designed the brand identity for the first in a wider range of urban foraging inspired scents for London perfumer Miller Harris: Hidden on the rooftops, Lost in the city and Wander through the parks. “Foraging is now more relevant than ever. From foraged botanical cocktails to artisan food, we wanted to bring that sense of discovering […]

Barclaycard partners with The Muppets to launch ‘Barclaycard Entertainment’

Barclaycard partners with The Muppets to launch ‘Barclaycard Entertainment’

Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping proposition, ‘Barclaycard Entertainment’, will build on the brand’s heritage in entertainment by introducing benefits exclusively for cardholders – including ticket offers and perks […]

New Range from Pipers Lets Consumers Live a Life Full of Flavour

New Range from Pipers Lets Consumers Live a Life Full of Flavour

Strategic brand design agency BrandOpus has collaborated with long-term client partner Pipers to launch a new range of vegetable-based snacking alternatives as part of a strategic brand revamp. Pipers wanted to launch into the healthier snacking category. Building on a successful partnership, that has seen significant growth for Pipers as the ultimate premium crisp brand, […]