Jacob’s appoints Grey London as new creative agency

Jacob’s appoints Grey London as new creative agency

Savoury snack brand Jacob’s has announced the appointment of Grey London as their new creative agency, following a pitch process earlier in 2015. The agency has already started working with the brand ahead of launching a new Jacob’s Masterbrand campaign in 2016. The appointment means that Grey London will work across both the sweet and […]

Mintel identifies five key UK consumer trends for 2016

Mintel identifies five key UK consumer trends for 2016

Looking ahead to 2016, Mintel’s Senior Trends Consultant Richard Cope discusses the five key UK consumer trends set to impact the market, including implications for both consumers and brands in the year ahead. My Mind’s Eye Virtual and augmented reality technologies enter our homes and businesses to entertain, trial and train. “A host of virtual […]

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi Creates New High Flying Rugby Ad for NatWest

M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the […]

McCann London CEO Zaid Al-Zaidy appearing as expert panelist on The Apprentice: You’re Fired

McCann London CEO Zaid Al-Zaidy appearing as expert panelist on The Apprentice: You’re Fired

Zaid Al-Zaidy, CEO of advertising agency McCann London is taking the latest Apprentice casualty to task on BBC Two’s The Apprentice: You’re Fired. Together with host Jack Dee, the show’s regular panelist Romesh Ranganathan and journalist Grace Dent, Zaid will critique this week’s teams and their attempt to create an ad campaign for a new […]

RKCR/Y&R design “The Art Of” spot for M&S products

RKCR/Y&R design “The Art Of” spot for M&S products

Marks & Spencer has launched the latest TV ad in its “The Art Of” campaign, created by RKCR/Y&R, designed to put a spotlight on the unique quality and style of M&S products. The newest spot in the series, by RKCR/Y&R, is called “The Art Of Shopping”. Credits: Creative Team: Pip Bishop and Chris Hodgkiss at […]

McCann London present Heath Robinson in Advertising

McCann London present Heath Robinson in Advertising

McCann London are proud to present the first exhibition of the artist William Heath Robinson’s illustration work in advertising – a wide ranging exploration of his commercial commissions, hosted in the Grade 2 Listed offices of the McCann London advertising agency, one of the best examples of an Art Deco building in London. William Heath […]

Google tells brands to spend 24% of TV ad budgets on YouTube

Google tells brands to spend 24% of TV ad budgets on YouTube

Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event on October 13. The Brandcast event, held at the Battersea Evolution and attended by representatives from around 900 companies and agencies, was aimed […]

Papa John’s Tap Rakuten Marketing to Drive Digital Sales in Yorkshire

Papa John’s Tap Rakuten Marketing to Drive Digital Sales in Yorkshire

Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]