Percol Coffee Co., famed for launching the first Fairtrade certified ground coffee, has launched its “Cool Beans” campaign in the UK, to support its new packaging as it relaunches its range to the market. The ‘Cool Beans’ concept sees a whole host of coffee bean characters created for the range of award winning coffee, such […]
Integrated agency LIFE has created a heart-warming consumer promotion for Velvet Facial tissue which is manufactured by leading global hygiene and forest products company SCA to boost the brand and support retailers in the peak winter sales period. Consumers can win ‘The Ultimate Night In’, worth £1,500, every week during the 17-week promotional period. The […]
Halo Foods has appointed The Gate London to work on its Fruitus, The Dormen Food Company and The Good Grain Company brands. The Gate London will work with the Halo brand teams on brand strategy, creative and media for the three brands. The account wins follow the agency’s successful TV campaigns for the Halo-owned Harvest […]
AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOLâs news, travel […]
Westfield has awarded its UK and international CRM business to Havas helia following a pitch. Havas helia won the business after competing against undisclosed agencies. The pitch was run directly by Westfield. Westfield has briefed Havas helia to work alongside a number of internal departments to help develop a best in class customer experience across […]
Royal Caribbean International has hired Hometown London to handle its UK advertising. Hometown London, which was appointed to the business without a pitch, is now Royal Caribbean’s lead brand and creative agency across all media in the UK – including TV, press, digital and brand experiences. Hometown has been briefed to come with with a […]
The campaign is part of a £2m repositioning for Sharwood’s to cement the brand’s place in the modern kitchen. The TV ad, created by McCann London, marks a new, more contemporary look and feel for the Sharwood’s brand and celebrates the travel, taste and excitement that has inspired the Stir Fry Melts range. Sharwood’s brings […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Creative marketing agency, RPM create activation for headline sponsor Sky Sports at The British Master’s. The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting […]
Kitten Kollege is an innovative new campaign for Whiskas, created by AMV BBDO in a unique collaboration with Google and Mediacom. The Youtube channel hosts creative content designed for mobile with the aim of entertaining and educating current and prospective kitten owners. The content has been developed with College Humour – experts in online comedy […]