Royal Caribbean International has announced the appointment of a new Marketing Director, Tamara Strauss after a brief consultancy period to lead brand strategy and a repositioning of the company’s marketing communications in the UK and Ireland. Tamara will head up the marketing, communications and distribution teams, drawing on her experience in online, trade marketing and […]
Integrated agency LIFE has helped breast cancer awareness charity CoppaFeel! bring its sixth Festifeel fundraising extravaganza to life. LIFE has designed the event creative and orchestrated a variety of activities and attractions for the takeover of this year’s venue, House of Vans London. Along with creating merchandise in the form of shirts and badges to […]
AMV BBDO is bringing to life a unique and powerful story for Nicorette. The campaign launched this week and is featured on Nicorette’s YouTube channel, website, digital and mobile channels in the UK, plus rolling out across EMEA, Pacific, Russia and Canada. After years of ‘problem-solution’ advertising in the category, Johnson & Johnson’s Nicorette has […]
St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable. […]
Hennessy has created an animated light installation for Harrods’ luxury window display this October, as the Cognac brand celebrates its 250th anniversary. Designed by MPC Creative, the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785’ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of […]
ODEON – Europe’s largest cinema chain – has selected independent creative agency Rufus Leonard to create a market-leading brand experience. The agency, which works with clients including PizzaExpress, Lloyds Bank, the AA and Stagecoach, was appointed at the first stage of the pitch process and there was no incumbent on the business. Rufus was also […]
Baxters has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its advertising business and build a long-term communication platform for the Baxters brand. RKCR/Y&R won the account without a formal pitch. The previous incumbent was The Leith Agency. RKCR/Y&R will now work on a new integrated campaign for Baxters to run nationwide in the autumn. Baxters […]
Karmarama is promoting Peter Dolukhanov, the co-founder founder of Nice Agency, the mobile app agency acquired by Karmarama last year, to the new role of Group Chief Technology Officer. Dolukhanov now takes responsibility for the digital and technology offering across the entire group. He reports into Ben Bilboul, the Group Chief Executive of Karmarama. Dolukhanov […]
As the world prepares for the release of SPECTRE, the 24th Bond film, Gillette celebrates the moments in every man’s life where he feels in control and confident. But these “Bond moments” don’t just happen – they come with precise preparation. Inspiring Bond Moments Starting on October 1, Gillette introduce their campaign “Bond Moments” inspired […]
This campaign for Samsung, created through agency Leo Burnett and produced by Alessia Small, paints a stylish picture of how Samsung’s digital technologies conveniently connect work, lifestyle and home for maximum living efficiency. Shot by Tom Connelly represented by production company You Are Here, the Campaign, all of which was worked on at 4K resolution, […]