Vistar Academy Launches in EMEA: Free Training to Power the Growth of Programmatic DOOH

Vistar Academy Launches in EMEA: Free Training to Power the Growth of Programmatic DOOH

Vistar Media expands its investment in education, offering free, self-paced training to support marketers, media owners and self-service teams across EMEA Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to […]

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising […]

New Vistar Media Study Reveals Retail Media Ads Drive Positive Sentiment and Purchase Behavior Throughout the Shopping Journey

New Vistar Media Study Reveals Retail Media Ads Drive Positive Sentiment and Purchase Behavior Throughout the Shopping Journey

95% of shoppers feel positive toward retail media ads, with the strongest impact coming from visual formats at key moments along the path to purchase. A new study from Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with consumer research leader MFour, reveals that retail media ads are […]