Independent agency 62ABOVE is launching a new campaign this month in multiple markets for Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley Casino & Hotel in North Carolina, according to Founder / Chief Relationships Officer for the agency, Jon Bailey. The campaign is entitled “Put On Your Party Hat”.
62ABOVE began working with the sister properties in November 2020, and this is the first work to debut. The agency is handling creative, production, media, public relations and social media strategy for Harrah’s Cherokee Casinos. The properties, owned by the Eastern Band of Cherokee Indians and managed by Caesars Entertainment, are the first and only casinos in North Carolina.
Bailey describes the relationship, “Building on our successful relationships with the Harrah’s brand, we’re so pleased to be working with Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley River Casino & Hotel. With consistent award-winning marketing efforts for both Harrah’s Resort Southern California near San Diego and Harrah’s Ak-Chin Casino & Hotel near Phoenix, we’re bringing a secondary level of creativity and success to North Carolina. It’s much more than an ad campaign – it’s a brand direction that Harrah’s Cherokee can mine for many years to come.”
In the new spot, visitors to Harrah’s Cherokee are encouraged to “Put On Your Party Hat“ and stay a while. Guests are welcomed to ‘North Carolina’s best’ and prompted to indulge and ‘unleash a more exciting you’ as they enjoy a variety of casino and resort activities including fine dining and golf.
”Harrah’s Cherokee Casinos strives to be welcoming, fun and entertaining for all our guests,” says Brooks Robinson, Regional Senior Vice President & General Manager of Harrah’s Cherokee Casinos “This campaign allows us to showcase our properties, while also highlighting the experiences that each of our properties offer. The concept of putting on your party hat takes on an entirely new meaning at Harrah’s Cherokee Casino Resort & Harrah’s Cherokee Valley River Casino & Hotel.”
Agency President Greg Carson adds, “As soon as we stepped foot onto the Harrah’s Cherokee properties, the creative team and I were so excited to show these amazing destinations in the campaign. Shooting on location for two days was a dream. From the gaming floors to the pool to the new sports book, it was like shooting on a Hollywood set. These properties are stunning, and we needed to do them justice in the campaign.”
The 30: commercials will air in the Atlanta, Charlotte, Greenville, Greensboro, Knoxville, Chattanooga, Columbia, Greenville and Chattanooga markets. Media planning and buying is also handled by 62ABOVE.
62ABOVE Creative Credits:
President/Executive Creative Director: Greg Carson
Producer: Pierce Cooley
Art Director: Christian Capuchino
Campaign Production Credits:
Director: Michael Sugarman
Production Company: Chirp Films
Editor: Zak Kinzinger
Post Production: Orphan Edit
Coloring: Company 3