“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility

<strong>“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility</strong>

Daniella Carter Brought GLAAD and Ad Agency SpecialGuest Together for the Video Project to Help Counter Media Negativity in the Southern United States Filmmaker and LGBTQIA+ Advocate Daniella Carter, GLAAD, and Brooklyn-based ad agency SpecialGuest have joined together to create an awareness campaign aimed at helping media tell accurate and inclusive stories about the transgender […]

Actor John Michael Higgins Brings Levity to the Wedding in Intermark Group and Physicians Mutual Ad

<strong>Actor John Michael Higgins Brings Levity to the Wedding in Intermark Group and Physicians Mutual Ad</strong>

Physicians Mutual’s internal creative team and full-service marketing and advertising agency Intermark Group have created “Wedding Joy,” a new spot to promote the insurance company’s health, life and retirement coverage, featuring brand spokesperson actor/comedian John Michael Higgins as a wedding planner. The ad begins running this month and will continue throughout the year on national cable, 12 local spot […]

SPECSAVERS LAUNCHES INTEGRATED CAMPAIGN TO HIGHLIGHT THE BENEFITS TO CUSTOMERS OF ITS LONG-STANDING PARTNERSHIP MODEL

SPECSAVERS LAUNCHES INTEGRATED CAMPAIGN TO HIGHLIGHT THE BENEFITS TO CUSTOMERS OF ITS LONG-STANDING PARTNERSHIP MODEL

Your Care is our Business campaign brings warmth, humour and a twist to show there’s more to Specsavers than just glasses A national campaign is launching by Specsavers this weekend to shine a light on the local experts who own and run individual stores – providing the best level of care to their communities.  In typical Specsavers’ style, Your […]

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

BECK’S LAUNCHES NEW BEER AND MULTI-CHANNEL CAMPAIGN MADE WITH AI

Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]

San Francisco Giants invite baseball skeptics to see the game differently with new ‘Nothing like it’ campaign from nice&frank

San Francisco Giants invite baseball skeptics to see the game differently with new ‘Nothing like it’ campaign from nice&frank

In 2022, MLB reported that attendance was down by 6%. Baseball skepticism is high and young fans think baseball is slow. In fact, for the first time since MLB was founded 146 years ago, the league instituted a pitch clock to speed up the games. To change perceptions of the game, the San Francisco Giants […]

Orange Maison Protégée and Marcel don’t have much to show you.

<strong>Orange Maison Protégée and Marcel don’t have much to show you.</strong>

For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to make your home more secure. While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange […]

Armadillo upweights data and insight with two senior hires

Armadillo upweights data and insight with two senior hires

Lucy Darbon and Andrew Sargent join 78-strong agency CRM specialist Armadillo welcomes two data heavyweights into its team in the form of Lucy Darbon, Data Strategy Director, and Andrew Sargent, Head of Insight and Analytics. The new hires will help the DMA Award-winning agency drive its data and insight offering further for global clients including […]

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