Stearns & Foster and Cornett bet that real craftsmanship matters more than ever. Stearns & Foster has been handcrafting mattresses since 1846, with skilled hands still finishing the details for every single one. Yet, in a crowded market, true hand-craftsmanship is a level of quality that has to be seen to be believed. So Cornett […]
When did hugging your friend get awkward? The New Bromantics, a short film from Movember, explores how male friendship has changed over time, and why it matters for men’s health. To view the film visit movember.com/newbromantics Movember, the leading global movement changing the face of men’s health, has today launched a new short film, in […]
A rebrand developed by Kit Studio moves the regulated platform from a traditional crypto aesthetic to an assured financial services identity, underlining its credibility in the digital asset sector. London-based creative agency, Kit Studio, has launched a new brand identity and website for MidChains, a regulated platform enabling the movement of money between traditional currencies […]
Imagine choosing diapers for a baby. The packaging promises absorbency and comfort, but it cannot say whether a diaper will hold through the night or irritate delicate skin. Another mother can tell you how it worked for her baby. The same principle applies well beyond diapers: firsthand reviews help people understand how products perform in […]
Currys is cutting through the Black Friday chaos with a choir which, like Currys deals, just gets bigger and better. AMV BBDO’s new campaign harnesses the power of audio to bring the retailer’s “Even Bigger Black Friday Event” to life. The work features an in-store choir of male and female bodybuilder colleagues, growing larger as […]
New content series peeks inside the backseat with Henrik Lundqvist, Sai De Silva and other tastemakers shaping New York’s cultural landscape, reframing Lyft as an essential part of the luxury Black Car experience. Today, Lyft unveiled “The Art of Arrival,” a new campaign for Lyft Black that reframes the luxury ride as an extension of personal style, cultural […]
95% of shoppers have bought an AI-recommended product, yet three in five finished their purchase through a separate search, a brand or retailer site, or a physical store Half of AI-active UK consumers began their last product search with an AI-generated response (50%), compared with 28% who started with traditional search results, according to new […]
Women no longer have to choose between creating the hairstyle they want and caring for the hair they have. This new reality is at the heart of the Philips Aqua Edition, a hair-styling innovation brought to life in a global campaign developed by Cheil Benelux. The campaign kicks off across seven different countries in Eastern […]
A sound installation turns one of Gothenburg’s most prominent public monuments into a coughing reminder that the tires drivers choose can affect the air everyone breathes. In Gothenburg, Sweden, a 127-year-old statue has started coughing. The sound installation is part of Choose Tires for the Winter You Drive In, a campaign by the City of […]
‘Crit me baby one more time’ brings 16 agencies together to offer portfolio feedback and advice to junior creatives What is believed to be Leeds’ first ever large-scale Portfolio Night for junior creatives has been hailed a huge success. Hosted at marketing agency Perfect Storm’s Leeds HQ, there was a waiting list for the ‘Crit […]