Campaign from Jung von Matt shows feats of athleticism from ‘invisible’ heroes A powerful new campaign from McDonald’s Germany and Jung von Matt SPORTS advocates for greater visibility in para sports, by portraying “invisible” feats of athleticism. In the spot, “We the (in)visible,” athletes in various disciplines such as wheelchair basketball, Para swimming, or Para athletics […]
The UK’s leading independent media agency, Medialab, has appointed Jon Manning as its Director of Advanced TV. Previously Client Investment Director at Publicis-owned Starcom, Manning is responsible for helping Medialab’s clients navigate through the increasingly fragmented and complex world of Connected TV including BVOD, SVOD, AVOD, FAST. The TV landscape is constantly evolving and Connected […]
A new campaign from adam&eveDDB featuring GREENIES brand dental dog treats The GREENIES™ brand, proudly part of the Mars family of brands, is launching a new holiday campaign that shows how the brand can make dental care easy for pet parents during the busy holiday season. Created by adam&eveDDB, the campaign encourages dog owners to give […]
HARIBO – the UK’s number one sweet maker – has raised the game this Christmas by launching a multichannel PR and marketing campaign to help people across the UK and Ireland see the funny side of festive mishaps, reminding them that Christmas doesn’t need to be perfect. The ‘Hand Them HARIBO’ campaign puts the brand’s […]
The appointment comes as the data-driven email marketing specialist readies itself for further growth Customer acquisition specialist esbconnect has appointed Ross Lafayette as Sales and Partnerships Director, targeting growth in the wake of its management buyout earlier this year. Adept at creating digital solutions across channels and formats, Ross will focus on helping some of […]
Expandi Group, the largest EMEA B2B MarTech and AdTech provider, today unveiled the latest release of its B2B account-based marketing (ABM) platform Jabmo. Jabmo now delivers a host of new functionalities, insights and account intelligence to help businesses accelerate new business pipeline development and win deals faster within the accounts they value the most. The […]
In a landmark move for the creative industry, strategic creative agency Human has announced its acquisition of Bad People, a scrappy creative venture lab based in Los Angeles. Bad People is known for its investments in the future of culture, entertainment and technology and elevating personal brands that drive innovation. PHOTO: Dion McIntosh This strategic partnership merges Human’s […]
EasyPark Group has, for the past 20 years, been leading parking innovation and smart mobility, transforming traditional systems to modern and convenient solutions. All with the mission to make cities more liveable. For 2023 they wanted to broaden the scope, making not only cities, but Earth more liveable. During 2023 there had been an unusually […]
Success comes in the form of a three-legged stool, says Andy Whitmore of 438 Marketing A new study has been released exploring how employee engagement campaigns can help improve the odds of successful digital transformation by more than two and a half times, from 28 percent to 73 percent1, a claim made by Saïd Business […]
Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces “Made to be less hated”, a bold campaign for its print solutions acknowledging the universal disdain for printers. Fail-proof installation with the HP Smart app, self-healing WiFi, Instant Ink delivery and low-cost […]