Mondelez celebrates Sour Patch Kids’ mischievous side in nationwide out of home campaign For the first time ever, Sour Patch Kids are bringing mischief to the streets of the UK with its first-ever integrated campaign, created by global creative agency of record, VCCP. The playful new brand platform ‘Not As Sweet As They Look’ introduces […]
Social Media Effort Shows How Superiority Of 100% Pure Fiber Internet Proves Cable Service Competitors Are Equivalent Of Junk Mail Bray & Co., the independent, award winning, full service creative agency focused on helping brands Rise Above, has launched a shrewd and innovative online campaign that promotes Fidium Residential Fiber Internet by offering a delightful […]
Garlic-Obsessed Vampire Vladison Launches Blood-Red Hot Garlic Chicken Vampire Noodles For Spooky Season Meet Vladison, a fictional 300-year-old vampire influencer who just landed his first brand deal: Promoting Cup Noodles’ new Vampire Noodles. There’s just one problem. They’re garlic flavored. Created with agency of record Cornett, Vladison stars in a six-week campaign for Cup Noodles’ […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Rosie Advisory will help marketers create new organizational structures and operating models that make the most of inhouse and external agency talent. Fred Schuster, former founder and CEO of InnerGroup, will lead the practice as President, while Ace Workflow will provide elite AI diagnostics and automation. We Are Rosie, the pioneer in fractional talent for […]
Game creator marketing platform opens to studios and publishers worldwide after generating more than 177 million views and 2 million wishlists for early clients. Trapster, a CPM-based creator marketing platform built for the games industry, today announced the global launch of its self-service marketplace for game developers and publishers. Following an invite-only rollout earlier this […]
Raindrop Agency Expands Successful “Gift Of Gab” Campaign & Builds On Lifestyle Maven’s Ongoing Partnership With The Brand Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, is breaking a funny and surprising advertising campaign for PrettyLitter, the breakthrough cat litter that monitors a cat’s health, which stars lifestyle legend Martha […]
Today, Vitality launches a new nationwide campaign for its health and life insurance business, with creative agency of record VCCP, bringing to life its ‘Your Health’s Best Friend’ brand platform, showcasing their differentiated approach to insurance. The campaign aims to redefine what health and life insurance can do for people, emphasising how Vitality offers more […]
Teaser trailer drops today for unexpected documentary following Swifty’s real campaign to ‘Take Care of Staines’ – full film premieres this November Two months of campaigning. 29,000 doorsteps. One absurd candidate that got a whole town to care about politics again. Following McCann’s campaign that saw a RYOBI® spot cleaner stand as an independent candidate […]
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]