The Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day

The Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day

Depression is an illness, not a weakness of character: this is the sentiment behind a new Fondation Fondamental campaign from Serviceplan Health France which was launched on 10th October, World Mental Health Day, with a film titled “The Little Empty Passage”. Every year, depression kills more than 6,000 people in France. Often related to a “depression” […]

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers. The campaign consists of a short film called ‘The Torment’ based on insight showing part of growing up is inevitably making mistakes.  Making […]

Unseen Launches Bold New Campaign to Save Its Modern Slavery Helpline

Unseen Launches Bold New Campaign to Save Its Modern Slavery Helpline

Anti-slavery charity Unseen is launching a striking new campaign to help raise £800,000 to save their Modern Slavery Helpline which is threatened with closure. The powerful new OOH and social media campaign by London creative agency Aesop, entitled #UnseenStories, builds to Anti-Slavery Day 2019, on Friday 18th October, with a call to the public to change their profile picture on social […]

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

76% of Consumers Prefer to Spend on Experiences than on Material Items, Global Study Finds

Leading global experiential advertising agency Momentum Worldwide is unveiling results from its proprietary research series, WE KNOW Experiences 2.0, which this year surveyed 3,200 consumers globally. In this year’s report, consumers identified “inspiration and meaning” as the most sought-after quality in brands, a 200 percent increase from 2012 for this particular set of attributes. 76 per cent of all consumers […]

Bridge Studio help Kia promote the launch of their all-new Kia Xceed with an ‘X-traordinary Art’ campaign

Bridge Studio help Kia promote the launch of their all-new Kia Xceed with an ‘X-traordinary Art’ campaign

Bridge Studio has created a special eight-page ‘X-traordinary Art’ supplement featuring original commissioned artworks in The Sunday Times Magazine. The artworks were created for Kia as part of its launch promotion of the all-new Kia XCeed.  Kia’s tagline for the XCeed is ‘it won’t be secret for long’, and to showcase this Bridge Studio has […]

River Island exclusively launches The Samantha Faiers Edit

River Island exclusively launches The Samantha Faiers Edit

River Island announced the latest kidswear collaboration with TV star and personality Samantha Faiers for an exclusive edit. The 30-piece collection will launch this October half term offering trend-led separates for boys and girls across the RI baby (0-18 months), mini (0-5 years) and kids (5-12 years) ranges. With a nod to the party season, […]

Ogilvy UK Bolsters eCommerce Offering with New Hire

Ogilvy UK Bolsters eCommerce Offering with New Hire

Ogilvy UK welcomes Larisa Dumitru as it bolsters its fast-growing eCommerce and DTC offering. Most recently the Regional eCommerce Director for Omnicom Media Group, she will be designing a market-leading proposition with a social commerce focus before building a team. She reports into Jai Kotecha, Head of Social and Content at Ogilvy UK. This follows […]

MarComm’s Star Parade: Meet Uttara Masting

MarComm’s Star Parade: Meet Uttara Masting

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Uttara Masting is star who has been shining for nearly two decades now. She is an experienced branding specialist with a proven track record in developing and growing global brands for blue-chip corporates […]

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