Renault Occasions launches RENEW campaign

Renault Occasions launches RENEW campaign

“What if your new car was a Renault Occasions? “ In recent years, the second-hand market has continued to develop. Both a real fashion phenomenon and a real ecological commitment, many players are investing in the circular economy. Renault did not wait for this to become fashionable before selling second-hand vehicles. This is the observation […]

Nature Valley urges UK to ‘Grab More Morning’ with social campaign

Nature Valley urges UK to ‘Grab More Morning’ with social campaign

Bar, snack and granola brand Nature Valley is urging the UK to Grab More Morning as spring unfolds, with an integrated campaign developed by creative agency Space. The activity supports the launch of Nature Valley’s new Protein Soft Bakes, running throughout April with Social and Influencer marketing, capped off with the chance to win a £4,000 UK staycation. […]

Anomaly Expands Transformation Practice into Europe

Practice will support existing and new clients with upstream strategy and transformative business solutions

Anomaly Expands Transformation Practice into Europe

As Anomaly expands its business transformation capability into Europe, the company today announced Lachlan Williams will this month join the team as European Head of Transformation. Building on the success of the discipline in North America, Williams is tasked with growing a European practice focused on helping clients evolve the way their businesses go-to-market through […]

Trebor brings back iconic “minty bit stronger” jingle to mark 100th anniversary

- New campaign aims to rekindle emotional connections with brand while also resonating with a new, younger audience - Developed in partnership with creative agency ELVIS

Trebor brings back iconic “minty bit stronger” jingle to mark 100th anniversary

Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in […]

Havas Entertainment appoints O2’s Sarah Leccacorvi as its Head of Creative and Content, and Joint Head of JUMP

- Leccacorvi joins Havas Entertainment following six years at O2, where she was most recently Head of Content - She will head up creative and content at Havas Entertainment, as well as leading JUMP alongside Terri Squibb, Head of Partnerships and Joint Head of JUMP

Havas Entertainment appoints O2’s Sarah Leccacorvi as its Head of Creative and Content, and Joint Head of JUMP

Havas Entertainment appoints O2’s Sarah Leccacorvi as its Head of Creative and Content, and Joint Head of JUMP

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Adverty ‘ mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly. Tobias Knutsson, CEO of Adverty explains: “We are delighted to announce this collaboration with Oracle Moat at a […]

Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

• marketing industry first

Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

Whip Media, leading enterprise software platform and data provider to the world’s largest entertainment organizations,and, entertainment company Free Turn  join forces to deliver Hollywood studio predictive insights to brand-funded entertainment. Whip Media’s proprietary global data and worldwide audience panel of 16+ million viewers will allow brands to uncover micro-trends before they become mainstream, fine tune content during production, […]

Harry Sheward joins Creativebrief as Commercial Director

Harry Sheward joins Creativebrief as Commercial Director

Former Managing Director at the VCCP Partnership and Managing Partner at Fold7, Harry Sheward has joined Creativebrief as Commercial Director. Sheward is heading up the commercial team, focussing on the next phase of growth of the Creativebrief platform for brands. Sheward said: “The past 12 months have shown us the importance of the combination of […]

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