Soapsmith relaunches with luxurious, new branding and packaging crafted by Bulletproof

Soapsmith relaunches with luxurious, new branding and packaging crafted by Bulletproof

Award-winning London-based soap and body care brand, Soapsmith, has relaunched with contemporary new branding and packaging created by global independent brand design agency Bulletproof. Founded in 2012 by Samantha Jameson, Soapsmith has created a loyal cult following for its crafted and uniquely scented handmade soaps and body care products. Inspired by the character and vibrancy of […]

It takes two: For the best results, in-house and agency designers need to work together

It takes two: For the best results, in-house and agency designers need to work together

There’s been a lot of talk in the media about how more and more businesses are looking to recruit in-house designers, with ‘for’ and ‘against’ arguments debating this approach over hiring the services of external agencies. But rather than choosing between the two, perhaps the route to the greatest creative output lies in combining the […]

Paddy Power launch new, exclusive ‘Japan Slam’ web series for the Rugby World Cup

Paddy Power launch new, exclusive ‘Japan Slam’ web series for the Rugby World Cup

Paddy Power have teased a brand-new social series ahead of the Rugby World Cup in Japan. The teaser trailer for ‘Japan Slam’ features WWE star Sheamus, who appears in the bookmakers’ latest web series, alongside a cast of other famous faces. Former rugby union star Donncha O’Callaghan and Ruby Walsh join Sheamus in the star-studded line-up […]

Smoke & Mirrors unveil new teaser film as Aston Martin select Robi Walters as Artist-in-Residence

Smoke & Mirrors unveil new teaser film as Aston Martin select Robi Walters as Artist-in-Residence

Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks […]

Mumbai Mirror announces launch of video series ‘Mumbai Mirrored’; creates innovative jacket for launch day edition

Mumbai Mirror announces launch of video series ‘Mumbai Mirrored’; creates innovative jacket for launch day edition

Mumbai Mirror, the city’s favourite compact newspaper and 2nd most read publication in Mum bai, celebrates the rich social, cultural and political history of the Maximum City with the launch of a unique video-series that is aptly titled ‘Mumbai Mirrored’. Encapsulating the mesmerizing journey of the city from 7 islands to Bombay, and then to […]

Beano unveils bespoke street art in Fleet Street by mysterious graffiti artist “Sleek”

Beano unveils bespoke street art in Fleet Street by mysterious graffiti artist “Sleek”

Beano Studios have unveiled a unique and bespoke piece of street art in the window of their London Fleet Street offices created by one of their licensees; the mysterious and anonymous graffiti artist known as Sleek. The Scottish based artist, whose identity is a closely guarded secret, produces his original artworks, limited editions and merchandise […]

The Design Museum and Leo Burnett London unveil ‘Design: Humanity’s Best Friend’

The Design Museum and Leo Burnett London unveil ‘Design: Humanity’s Best Friend’

Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Leo Burnett […]

Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years.  Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]

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