New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]

New TV Channel Brings First Ever 24-Hour Stream of Exclusive Influencer Content to Connected Devices

New TV Channel Brings First Ever 24-Hour Stream of Exclusive Influencer Content to Connected Devices

Having recently hit the headlines for partnering with ten of the world’s biggest social influencers, Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content. With contributors already reaching upwards of 20 million followers collectively, the launch of the new channel will bring inspirational one-of-a-kind short-form content direct […]

GSK Consumer Healthcare partners with GAY TIMES in new targeted brand campaigns for Sensodyne and Voltarol

GSK Consumer Healthcare partners with GAY TIMES in new targeted brand campaigns for Sensodyne and Voltarol

GSK Consumer Healthcare is keeping Pride alive this summer in a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with GAY TIMES Group. The partnership, a series of bespoke short films brokered by Publicis Media’s platformGSK, with GAY TIMES Group, is the first of many partnerships GSK and Publicis […]

Ocean Outdoor and Team GB celebrate Golden Moments of past Olympics in outdoor showcase

Ocean Outdoor and Team GB celebrate Golden Moments of past Olympics in outdoor showcase

Defining moments from past Olympics Games which capture British sporting victories will be broadcast across Ocean Outdoor’s premium digital network to mark the period that Tokyo 2020 would have been taking place. The out of home (OOH) campaign, created by Ocean in association with the British Olympic Association, breaks on Saturday, August 1 and runs […]

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

Trollbäck+Company Designs Strategy and Visual Identity for Audio Start-Up IRIS

New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]

DETTOL Launches UK ‘Keep Protecting’ Campaign

Poignant behaviour change message reminds us that post-lockdown; little things in life need protection

DETTOL Launches UK ‘Keep Protecting’ Campaign

Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe.   To […]

Xylem and Brave unite to highlight world water shortages with ‘The End of Football’ campaign

Xylem and Brave unite to highlight world water shortages with ‘The End of Football’ campaign

Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, ‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges […]

LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.

LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign.  The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]

Ready For Sport: What’s One More

Ready For Sport: What’s One More

Times may change but dreams never waver. Late March, elite athletes were told they had to wait one more year to take the world’s biggest stage, and this wait came with brand new challenges of its own.  Even amidst a global pause on sport as we knew it, our team of adidas athletes kept game-ready, setting their […]

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