DiMassimo Goldstein launches nonprofit’s PSA with The Lumineers, Elizabeth Vargas

The “Start with Connection” multimedia campaign features music by The Lumineers and a podcast hosted by Elizabeth Vargas.

DiMassimo Goldstein launches nonprofit’s PSA with The Lumineers, Elizabeth Vargas

Partnership to End Addiction announced its launch today with a campaign emphasizing the importance of personal connection in addressing our nation’s addiction crisis. A 3D-animated series of advertisements features music by Grammy-nominated band The Lumineers. The nonprofit also released a podcast hosted by Emmy Award-winning journalist and bestselling author Elizabeth Vargas. “Following the merger of two leading addiction nonprofits, […]

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Initiative is part of the company’s campaign #VamosCuidar and reinforces actions for Pink October, a month of awareness about the world’s most common type of cancer in women

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror […]

Promote Iceland Selects Havas Media Group As Lead Global Media Agency

Promote Iceland Selects Havas Media Group As Lead Global Media Agency

Promote Iceland announce that it has selected Havas Media Group as thebrand’s media agency of record. Awarded for a three-year term following a competitive review, the scope will include managing media strategy and buying for North America and EMEA. Havas Media Group’s Frankfurt and Miami offices will work cooperatively under the Havas Village banner with a foot in […]

Pinterest commits to amplifying underrepresented creators and businesses

Pinterest commits to amplifying underrepresented creators and businesses

As we continue to build a platform for everyone, it’s important the ideas Pinners discover and take action on are inclusive of our global community. It’s hard to feel inspired if you don’t feel represented. Which is why we’ve taken actions like increased the quality and coverage of our skin tone ranges feature and improved the […]

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Wunderman Thompson, a WPP agency, announces the launch of “15 seconds,” a new breast cancer awareness campaign, in time with the International Breast Cancer Awareness day, October 19. With the goal of creating awareness and educating others on the importance of an early test to diagnose breast cancer, Wunderman Thompson Argentina created an activation via […]

Shutterstock Expands Services With Editorial Video

Shutterstock Expands Services With Editorial Video

Shutterstock, Inc. (NYSE: SSTK) today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current […]

Barclays partners with M&C Saatchi on London Underground creative as it gifts ad space to charities Age UK, Family Action, Macmillan and Refuge

Barclays partners with M&C Saatchi on London Underground creative as it gifts ad space to charities Age UK, Family Action, Macmillan and Refuge

With the help of creative agency M&C Saatchi, Barclays has today launched a four-week takeover of Westminster Tube Station, which will see advertising space gifted to Age UK, Family Action, Macmillan and Refuge – four charities which are also supported by donations from the bank’s £100m Covid-19 Community Aid Package. Adverts from the four charities will be displayed […]

Coming “Out-of-Home” on National Coming Out Day

Coming “Out-of-Home” on National Coming Out Day

In honour of National Coming Out Day on October 11, Egale – Canada’s leading organization for LGBTQI2S people and issues – worked with Cossette and Cossette Media to give three Canadians the opportunity to come out in a bold and unforgettable way: on giant billboards across the Greater Toronto Area. The campaign, entitled Coming Out […]

Pioneering media auditing consultancy launched to help brands increase the effectiveness of their media by more than £1m

· New venture from MediaCom and Mindshare partner launched just months after WFA calls for more independent oversight of the industry · Proprietal 100-factor approach will move beyond focus on price to evaluate, identify and pinpoint areas of improvement · Media pricing has not been a competitive differentiator in many years – it’s quality of strategy, planning and implementation that delivers effectiveness and growth

Pioneering media auditing consultancy launched to help brands increase the effectiveness of their media by more than £1m

Former MediaCom and Mindshare partner and double IPA Gold Award winner Jamie Venerus has today launched innovative new media auditing consultancy Beta Firinn. The new venture will use data and insight to unlock growth of around 5 per cent and boost the overall effectiveness of media spend by more than £1m, based on a media […]

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