Russian creative agency Voskhod have created a ‘layered’ branding for one of the country’s biggest events that takes place in Ural Mountains, the Ural Music Night. One night, 2,000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity […]
Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]
Users have become tired with endless and irrelevant advertising, leading to a surge in ad blockers. Right now, more than 650 million people are blocking ads, and this is increasing by up to 27% YOY. The use of these tools cost the industry over $40bn in lost revenue last year alone. This is where founder […]
Brands must reassess what they think they know about Gen Z, according to new research from global socially-led creative agency, We Are Social. The agency has launched We are Gen Z: Their Power and their Paradox, a new ethnographic study which delves into the lives of 12 Gen Zs from across the UK to understand […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]
Snap Inc. announced the debut line-up of advertising partners for Commercials, Snapchat’s six-second unskippable ads that run across Snapchat Shows in the UK. EE and Mars are among the first advertisers to take advantage of the new ad format which will be available across the entire Shows platform in the UK. Commercials are available through Snap’s […]
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
The Fife Arms, owned by internationally-renowned gallerists Iwan and Manuela Wirth (founders of Hauser & Wirth) has opened in Braemar, Scotland, with branding by London-based studio Here Design. A reimagined Victorian coaching inn, The Fife Arms is a 46-room property that brings together Scottish heritage, craftsmanship and culture with world-class contemporary art and a strong sense […]
Billson’s brewery reveals its first alcoholic drinks for 70 years, with brand and packaging design by independent, international design agency Cowan London. This launch is not only a new chapter in the story of one of Australia’s oldest drinks manufacturers, it is also an example of how a brand can stand out in the increasingly […]
A new report has revealed concerning discrepancies with regards to pricing strategies in UK retail. Figures showed that, despite more than a third of retailers (34%) saying they know they should change their prices regularly, only 15% do so frequently. The report, published by pricing and automation specialist, Omnia Retail, looked at pricing practices at 150 UK retail […]