Zenith UK continues to foster great talent with four management team promotions

Zenith UK also announces new head of programmatic, Matthew Bushby

Zenith UK continues to foster great talent with four management team promotions

Today, Zenith UK chief executive Natalie Cummins has promoted Sannah Rogers and Jon Stevens both to Managing Director. Rogers will lead on agency operations and Stevens on client service.  Cummins also announces two additional promotions from within the agency.  Richard Kirk, who joined Zenith UK as Managing Partner (Strategy & Data) earlier this year, has been […]

MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MediaCom North and Channel 4 aim to help Save the Children raise millions of pounds

MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MANCHESTER head quartered MediaCom North and Channel 4 created an exclusive entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, which takes place this Friday 13th December.  The unique ad break, hosted by Myleene Klass and Dom Joly, featured adverts by M&S, John Lewis & Partners and Waitrose & Partners, Moonpig, Smyths Toys […]

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousands of spectators who watched the final match of the 2019 Women’s Paulista Championship, which was broadcast live this last Saturday, Nov. 16, on FPF TV, the official TV station of the Paulista Football […]

Be Careful What You Swallow With Burger King

Be Careful What You Swallow With Burger King

With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

Will Manage All Broadcast, Digital and Print Planning and Buying

TaylorMade Golf Names INNOCEAN USA as Media Agency of Record

TaylorMade Golf, a leading manufacturer of high-performance golf equipment, announced today that the company has selected INNOCEAN USA (INNOCEAN) as its Agency of Record to handle all media planning and media buying responsibilities for the brand.  Following a formal review period starting at the end of 2018, the account was awarded to INNOCEAN in September […]

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations.  It’s all done in connection […]

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]

Paco Rabanne launches opulent Express Delivery pop-up experience

- Exclusive Christmas experience inspired by brand’s number one selling 1 Million and Lady Million fragrances - Activation developed in partnership with creative agency ELVIS

Paco Rabanne launches opulent Express Delivery pop-up experience

Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency ELVIS. Paco Rabanne selected ELVIS to create a multi-faceted campaign for the crucial pre-Christmas period, with the objectives of […]

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