Publicis Media UK today announces the appointment of Andy Cabirdassou as Chief Technology Officer (CTO). In this newly created role, Cabirdassou will lead a centralised team delivering tech, data, product and AI strategies for all clients across Publicis Media UK, which includes media agencies Zenith, Starcom, Spark Foundry, as well as performance marketing specialists, Performics. […]
Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. These are […]
Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]
Prospective auto buyers’ motivations, timelines, vehicle preferences and more revealed in Teads’ latest report Teads, the global media platform, has revealed the UK findings of the company’s latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across 17 markets, the latest findings shed light on the key […]
The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]
New shopping app provides route for brands to generate cost effective online orders whilst rewarding consumers with market leading financial incentive ChaChing® a digital shopping platform designed to give brands and consumers a fairer way to buy and sell online, has secured the backing of leading media agencies and performance agencies including Havas, EssenceMediaCom, Vagabond […]
Independent, full-service advertising agency Cornett has promoted Chris Finnegan to senior vice president, Media, CEO and owner Christy Hiler announced today. Additionally, the shop has hired Brian Gilligan as director of Performance Media. “Chris has helped establish a media analytics practice that has proved invaluable to our clients,” Hiler said. “Under Chris’s leadership, we have elevated our […]
MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel. How did […]
Out-of-home media owner 75Media has more than quadrupled its team in the last year, from eight to 43, leading to it taking over the lease of a larger Leeds HQ at 6 Wellington Place. The Leeds-based, UK-wide network, is forecasting and on track to meet a 470% growth in revenue year-on-year for 2024. Its portfolio […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]