Avec creates brand identity for Care, a new DTC skincare brand

Avec creates brand identity for Care, a new DTC skincare brand

New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line.  Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]

& SMITH creates identity for new hotel brand SALT

& SMITH creates identity for new hotel brand SALT

SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. Setting the foundations for a series of planned openings within the SALT brand, this 59-key hotel introduces a new breed of hospitality for the culturally curious, challenging perceptions […]

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]

TI Media and Picnic team to roll out ‘Stories’ digital campaigns for a raft of brands

TI Media and Picnic team to roll out ‘Stories’ digital campaigns for a raft of brands

TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]

B&B studio builds on success of Kabuto Noodles with design for new kids’ range

B&B studio builds on success of Kabuto Noodles with design for new kids’ range

Premium instant noodle brand Kabuto has released a new range of noodle pots specifically for kids, with design by branding agency B&B studio. The new design – which sees shorter noodles delivered in brightly-hued, smaller-scale pots with milder flavours – builds on B&B’s original DBA award-winning brand identity for Kabuto, which saw the challenger scale […]

Design Happy Brands On The Go Steak Snack Brand, Jekl

Design Happy Brands On The Go Steak Snack Brand, Jekl

In an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality. Rather than focusing on the product’s heritage the design experts decided to draw inspiration […]

Dark social is influencing travel-related purchase decisions

Dark social is influencing travel-related purchase decisions

One in five internet users have made a booking for travel or leisure activities after receiving a link or recommendation via private messaging apps – such as WhatsApp and Facebook Messenger – according to new research from GlobalWebIndex and socially-led creative agency We Are Social. The study, which looked at more than 3,000 internet users […]

Imagination China builds vivo’s industry-first concept store experience

Imagination China builds vivo’s industry-first concept store experience

Global experience agency Imagination, announces the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. vivo, one of the world’s largest smartphone brands with over 200 […]

Wavemaker targets business travellers with New Great Western Railway ad campaign

Wavemaker targets business travellers with New Great Western Railway ad campaign

Great Western Railway is celebrating capacity increases and huge on-board service improvements with a new advertising campaign across print, digital and radio, with The Times and Global-owned radio stations, LBC and Classic FM. Created by Wavemaker North, the campaign aims to engage business customers who might otherwise be using cars or airlines for their business […]

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