Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]
Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
PHD MENA to lead global media strategy for Wynn’s Middle East debut as brand prepares to open in Ras Al Khaimah PHD MENA, an Omnicom Media agency, has been appointed as media agency of record for Wynn Al Marjan Island. The appointment will see PHD MENA support the opening of Wynn’s seventh global destination, in Ras Al Khaimah, marking […]
Global, the Media & Entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million inbound and outbound passengers. Manchester Airport’s £1.3 billion revamp of Terminal 2 now introduces a 4K HD […]
Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo’s Summer 2026 campaign, including creative strategy, campaign development, production, media planning, buying, optimisation, and reporting. The engagement is structured as an initial project assignment, with the potential to […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today the renewal of its contract with Heathrow, the most connected airport in the world, with a record 84.5 million passengers in 2025. The 8-year contract will run from 1 January 2027 and extends a long-standing partnership that spans over 25 years, […]
The Pugpig 2026 Media App Report delivers benchmarks, original data and publisher insights on engagement, monetisation and audience strategy. As AI fundamentally changes how audiences discover content, publishers are looking for new ways to build direct, measurable relationships with readers. For many, apps are becoming the most reliable channel to make that possible. Today, Pugpig […]
Premium mobility provider SIXT has unveiled an 8-metre-tall meerkat sculpture at Düsseldorf Airport (DUS). The custom-made figure stands directly in front of the newly modernised SIXT station and is now on display for all travellers to see. The message of the new airport marketing campaign: “Feel free to look around. You’ll end up at SIXT […]
84% of commerce media leaders say they would invest in opportunities designed to increase visibility within AI-generated recommendations and shortlists Koddi, the leading commerce media technology for enterprises, today released new research that found that 70% of commerce media leaders are already using AI agents to analyze data, recommend actions and automate campaign execution. However, […]
The FAB Awards provided a bit of much needed cheer this week with the 28th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 4th June 2026. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton […]