Ad agencies invite clients to help boost voter registration

Ad agencies invite clients to help boost voter registration

The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]

New campaign urges SA’s men not too ‘fear the finger’

New campaign urges SA’s men not too ‘fear the finger’

A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test.  ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that […]

Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment debut’s its latest spot for PlayStation VR, “Live the Game.” Intended to dramatize the out of this world experience PlayStation VR offers, this new global campaign features gamers being returned from the game world to the real world. A young man is dropped back to suburbia by some tough-looking London gangsters, a […]

Use emotional intelligence to reverse churn rates in the industry, says Karen Blackett at WellFest

Use emotional intelligence to reverse churn rates in the industry, says Karen Blackett at WellFest

The ad industry is losing talented people at “unsurprisingly high rates”, according to Karen Blackett OBE, WPP UK country manager and chairwoman MediaCom, UK & Ireland. Speaking on Tuesday 12 November at WellFest, the brand-new workplace wellbeing conference organised by NABS, Karen called for an increased focus on emotional intelligence in order to support and […]

UNILAD launches world’s first blood bank for gay and bisexual men

• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS • Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months • Illegal Blood Bank opens on Saturday 23rd November in secret London location

UNILAD launches world’s first blood bank for gay and bisexual men

LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year.  UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]

#vanderers: easyJet’s first ever influencer-only campaign in the UK

#vanderers: easyJet’s first ever influencer-only campaign in the UK

easyJet, in collaboration with the Netherlands Board of Tourism & Conventions, have embarked on their first ever influencer-only campaign in the UK, called #vanderers. It will come as no surprise to hear that Holland is one of easyJet’s most popular destinations, and there are so many great Dutch cities to discover, all within easy reach […]

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media

Firefly Unveils New ‘Sunrise’ Screen, The Most Advanced Media Display in Out-Of-Home

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]

SK-II Reimagines the ‘Power of Pitera with Boundary-Pushing Artist Series

Great Guns partners with Opening Ceremony’s Carol Lim to launch an immense artistic undertaking which includes interpretive dance, surrealist art, and an exhibition in Shanghai

SK-II Reimagines the ‘Power of Pitera with Boundary-Pushing Artist Series

Japanese beauty brand SK-II is showcasing the power of collaborative art with a boundary-pushing immersive campaign for its iconic skincare ingredient Pitera™. Great Guns and its production centres worldwide united to create a unique marriage between art and product with a project that spans a first-of-its-kind skincare exhibition in Shanghai, a collection of striking artistic […]

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens […]

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