Assertive Yield announced a multi-year partnership with Trusted Media Brands (TMB), owner of properties such as Reader’s Digest, Taste of Home, Family Handyman, and The Pet Collective. TMB selected Assertive Yield over its previous solution to modernise its programmatic ad stack and unlock faster, more agile monetisation. This engagement followed a partnership-first onboarding approach, where […]
VCCP Media will handle the drinks portfolio’s media planning and buying Beverage company AG Barr has today announced the appointment of challenger media agency VCCP Media as its media agency of record across its entire portfolio of drinks. AG Barr is home to some of the UK’s most-loved drinks brands including Irn Bru, Rubicon, Fentimans, Frobishers, […]
ShowHeroes and Whale TV today announced a global partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the speed […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with b.drops, the largest Brazilian DOOH channel specialising in self-care and wellness environments, expanding programmatic access to premium DOOH inventory in Latin America. The partnership delivers access to over 165 million monthly impressions across 7,680 digital screens nationwide, […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]
Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
PHD MENA to lead global media strategy for Wynn’s Middle East debut as brand prepares to open in Ras Al Khaimah PHD MENA, an Omnicom Media agency, has been appointed as media agency of record for Wynn Al Marjan Island. The appointment will see PHD MENA support the opening of Wynn’s seventh global destination, in Ras Al Khaimah, marking […]
Global, the Media & Entertainment group, and Manchester Airport, have launched a suite of brand-new digital billboards across the airport’s newly renovated and expanded Terminal 2. The state-of-the-art screens provide advertisers with new opportunities to reach more than 32 million inbound and outbound passengers. Manchester Airport’s £1.3 billion revamp of Terminal 2 now introduces a 4K HD […]
Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo’s Summer 2026 campaign, including creative strategy, campaign development, production, media planning, buying, optimisation, and reporting. The engagement is structured as an initial project assignment, with the potential to […]