Best-selling author Dawn O’Porter joins as ambassador for year two, following a 27% increase in brand favourability Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in. Dawn O’Porter leads […]
JCDecaux UK has unveiled its exciting new brand positioning, ‘Real World Media’ and its first national brand advertising campaign, ‘Real makes you feel’, putting the emotional power of Out-of-Home at the heart of its proposition to advertisers. JCDecaux UK has unveiled its exciting new brand positioning, ‘Real World Media’ and its first national brand advertising […]
Live integration expands inventory available through AdXact’s DSP and connects VIOOH media owners with additional advertiser demand AdXact, AdXcelerant’s demand-side platform (DSP), today announced a partnership with VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform (SSP). The integration gives AdXact advertisers programmatic access to VIOOH’s DOOH inventory, while bringing additional demand to VIOOH […]
Co-founder and Non-Executive Chairman of global media advisory mediasense joins the board of the intelligent media operations platform Camphouse as it scales its enterprise solutions, global footprint and AI capabilities. Camphouse, the intelligent media operations platform, today announced that Graham Brown, Co-founder and Non-Executive Chairman of mediasense, has joined the Camphouse Board as a Non-Executive […]
Formerly Harkey Media, FRAME OOH expands in New York and Chicago as it Accelerates Acquisitions and Development Nationwide The launch of FRAME OOH, an independent out-of-home advertising company formerly known as Harkey Media. Alongside the new name, the company is expanding its national relevance with acquisitions across the country. FRAME OOH has expanded its New […]
Social Media Effort Shows How Superiority Of 100% Pure Fiber Internet Proves Cable Service Competitors Are Equivalent Of Junk Mail Bray & Co., the independent, award winning, full service creative agency focused on helping brands Rise Above, has launched a shrewd and innovative online campaign that promotes Fidium Residential Fiber Internet by offering a delightful […]
MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]
New offering enables brands to launch, measure and adjust supplier-funded promotions in real time – bringing digital flexibility to trade marketing AI-powered retail media personalisation platform Particular Audience has launched its Trade Media solution, which brings the flexibility, measurability and control of digital media to online supplier-funded promotions. Trade marketing has traditionally required brands to commit promotional […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal. The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions. TuMedio’s network spans a diverse […]
Unruled Outdoor Agency, a marketing agency specialising in the outdoor lifestyle category, has created ‘Sea Differently,’ a new campaign for Teledyne FLIR Marine. This innovative marketing effort puts thermal imaging at the center of a maritime story, shooting an entire maritime campaign through heat – not light. For “Sea Differently,” Unruled took Teledyne FLIR’s defining […]
