VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign

VMLY&R wins brief to lead strategy and creative on campaign to inspire millennials and Gen Z on social platforms

VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign

 VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity.  Having won the competitive pitch, VMLY&R London […]

Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Tommy’s partners with Mindshare to launch Tommy’s Midwife Voice Skill ahead of schedule to help alleviate anxiety amid the COVID-19 crisis

Global WPP media agency Mindshare today announces the launch of the Tommy’s Midwife Voice Skill as part of its partnership with pregnancy research and information charity Tommy’s. The Skill, initially available on Google and Amazon smart phones and speakers, is able to answer a wide range of personal questions that can cause many pregnant women anxiety or […]

Digital OOH leveraged for COVID awareness campaign

Digital OOH leveraged for COVID awareness campaign

“We Are the Countervirus”, meant to help promote practices to minimize the spread of the coronavirus. Independent agency, Madwell, launched it in collaboration with digital outdoor trade association DPAA Global. The campaign will be running starting this week in the US, Canada, United Kingdom, Mexico, Brazil and beyond, via digital media and a variety of digital OOH, ranging […]

Disney+ -What does it mean for established TV platforms and advertisers?

Comment Ian Stevens, Head of Media at Wavemaker

Disney+ -What does it mean for established TV platforms and advertisers?

What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]

Genocide Targets: The campaign created by Wunderman Thompson for the Black Coalition for Rights

Genocide Targets wants to draw attention to the high number of deaths among the black population in Brazil

Genocide Targets: The campaign created by Wunderman Thompson for the Black Coalition for Rights

Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead […]

Brixton Finishing School launches virtual learning course for under-represented talent during Covid-19 and beyond.

School unveils new ad campaign and brand identity with pro bono help from Brave, Essence, Clear Channel, MailOnline and Metro

Brixton Finishing School launches virtual learning course for under-represented talent during Covid-19 and beyond.

Brixton Finishing School, a ground-breaking 10-week digital creative and digital accelerator programme, today announces a pivot to virtual lessons in response to the Covid-19 outbreak. The school, which offers a lifeline for under-represented groups by providing skills through real-world advertising experiences, has brought forward the move by a year, enabling under-served communities across Britain a […]

MarComm’s Star Parade: Meet Jos Harrison

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing Communications industry and Jos Harrison, Global Design Strategy Director at Reckitt Benckiser is exactly that. Meet Jos here:

MarComm’s Star Parade: Meet Jos Harrison

Give us a brief insight into your career so far? It’s been quite varied – after training as a product designer, I spent time running my own consultancy before a brief stint in marketing – then moved to commercial interior design and wayfinding. The client base of the agency I worked for meant that I […]

NABS to continue supporting the industry during the coronavirus outbreak

NABS to continue supporting the industry during the coronavirus outbreak

NABS will continue to operate its support services during the coronavirus outbreak to colleagues across industry. Many of NABS’ services are already available online and via phone and video calling. All of its staff are now based at home following a successful trial of company-wide remote working. The move follows the latest government guidelines regarding […]

The COVID-19 effect on brands: Consumers turn against private healthcare firm HCA while Instagram and Pot Noodle flourish

The COVID-19 effect on brands: Consumers turn against private healthcare firm HCA while Instagram and Pot Noodle flourish

New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media.  Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai.  Stockpiling has seen consumers turn […]

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