Shell has teamed up Kaley Cuoco to launch a five-part content series that challenges young people to reimagine their everyday journeys if they want to be part of a lower carbon future. Entitled ‘The Great Travel Hack,’ the series is an integrated digital-first campaign which will be housed on YouTube, targeting a younger audience interested […]
Russian creative agency Voskhod have created a ‘layered’ branding for one of the country’s biggest events that takes place in Ural Mountains, the Ural Music Night. One night, 2,000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity […]
Booking.com, one of the world’s leading digital travel platforms, launches their first ever global employer brand campaign entitled ‘Expand Horizons’. Shot across three continents, the campaign shares a personal peek inside the tech company’s global work community — with Booking.com’s very own employees starring in the campaign. Expand Horizons showcases more than 100 of Booking.com’s […]
Modern day surrealist, Quentin Jones, in partnership with Vouge, completes captivating new fashion film celebrating the new era of Rome’s St Regis Hotel, with post-production by Big Buoy. Rome. The Eternal City. Home to Italy’s most prestigious fashion houses and a cultural hub for aesthetics and beauty. The St Regis Hotel, complete with Belle Epoque […]
No.3 Gin, the award-winning London Dry Gin brand owned by Berry Bros. & Rudd, has appointed BBD Perfect Storm to handle its global brand re-positioning and creative communications. BBD Perfect Storm, which won the business after a three-way pitch process, will create a new global brand positioning and brand platform for No.3 Gin which will […]
Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]
Users have become tired with endless and irrelevant advertising, leading to a surge in ad blockers. Right now, more than 650 million people are blocking ads, and this is increasing by up to 27% YOY. The use of these tools cost the industry over $40bn in lost revenue last year alone. This is where founder […]
Opus Trust Marketing, the company helping clients to communicate with their customers using multi-channel solutions, has rebranded to Opus Trust Communications. Following significant investment and a restructure of the business, the organisation has set the standards to meet with its strategic objectives, adding further innovative products and services that complement and facilitate digital transformation. Taking […]
Brands must reassess what they think they know about Gen Z, according to new research from global socially-led creative agency, We Are Social. The agency has launched We are Gen Z: Their Power and their Paradox, a new ethnographic study which delves into the lives of 12 Gen Zs from across the UK to understand […]
Sipsmith launched its most ambitious campaign in its 10-year history, bringing to life the brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a beautiful stop motion animation film, developed by Ogilvy UK. Sipsmith, founded by two childhood friends, Sam Galsworthy and Fairfax Hall, fought to […]