New TfL campaign by VCCP focuses on the passenger

New TfL campaign by VCCP focuses on the passenger

Transport for London (TfL) has launched a new campaign encouraging London drivers to watch their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print takes a different viewpoint, focusing on the passenger in the vehicle and how they feel.  The new approach to road danger […]

BT helps the UK realise its potential with new brand purpose and ambition: “Beyond Limits”

BT helps the UK realise its potential with new brand purpose and ambition: “Beyond Limits”

BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on […]

Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep.  Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]

Kinetic partners with Viktor&Rolf fragrances to launch experiential OOH campaign

Kinetic partners with Viktor&Rolf fragrances to launch experiential OOH campaign

Visitors to The National History Museum’s annual ice-skating rink will find themselves immersed in a fragrant ‘little London’ wonderland when its doors open on 19th October. In celebration of Viktor&Rolf’s iconic fragrance Flowerbomb, the brand has joined forces with Kinetic, Wavemaker, and JCDecaux UK, to launch this experiential campaign. The enchanting fantasy world will feature three […]

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

The Cakeshop by Sonja celebrates National Coming Out Day with “My 2nd First Birthday” campaign

On National Coming Out Day (October 11) in the Philippines, The Cakeshop by Sonja and its beneficiary LoveYourself Foundation, celebrated with the LGBTQ+ community through the launch of its “My 2nd First Birthday” campaign.  The advocacy aims to celebrate the second time a person recognises his/her/their new gender identity in a bid to renew lives, […]

FOX Entertainment Launches Bold New Brand Evolution Created by Trollbäck+Company

FOX Entertainment Launches Bold New Brand Evolution Created by Trollbäck+Company

As part of its growth strategy and to kick off the 2019-20 television season, FOX Entertainment unveiled a brand evolution during the 71st Emmy Awards. In the midst of a fast-changing industry, the brand’s new cross-platform identity created by branding and design studio Trollbäck+Company challenges traditional network models and reflects FOX’s legacy as a daring, […]

New high-octane films by The Grand Tour’s Kit Lynch-Robinson give a unique perspective to Lexus hybrids

New high-octane films by The Grand Tour’s Kit Lynch-Robinson give a unique perspective to Lexus hybrids

Lexus International and The&Partnership have worked with award-winning Director Kit Lynch-Robinson to bring us ‘Hybrid Disruption’: a set of films which feature a range of Lexus hybrid vehicles including the LC, UX, RX and ES. The five part series of 30’ films use unexpected visual tricks to promote the innovative technology, performance and reliability of […]

Snipes and Hip Hop star Meek Mill give the dirt bikers of Philadelphia their moment in the spotlight

Snipes and Hip Hop star Meek Mill give the dirt bikers of Philadelphia their moment in the spotlight

International production company HAMLET launched an online brand film for sportwear fashion brand, Snipes. Created by fashion agency Meet Herbert, and directed by highly acclaimed photographer/director Pascal Kerouche, ‘You Can’t Stop Us’ features hip hop sensation Meek Mill who also narrates the spot.  Shot in Philadelphia, the film captures the upbeat atmosphere of Meek Mill […]

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