Mondelez celebrates Sour Patch Kids’ mischievous side in nationwide out of home campaign For the first time ever, Sour Patch Kids are bringing mischief to the streets of the UK with its first-ever integrated campaign, created by global creative agency of record, VCCP. The playful new brand platform ‘Not As Sweet As They Look’ introduces […]
Garlic-Obsessed Vampire Vladison Launches Blood-Red Hot Garlic Chicken Vampire Noodles For Spooky Season Meet Vladison, a fictional 300-year-old vampire influencer who just landed his first brand deal: Promoting Cup Noodles’ new Vampire Noodles. There’s just one problem. They’re garlic flavored. Created with agency of record Cornett, Vladison stars in a six-week campaign for Cup Noodles’ […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]
Raindrop Agency Expands Successful “Gift Of Gab” Campaign & Builds On Lifestyle Maven’s Ongoing Partnership With The Brand Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, is breaking a funny and surprising advertising campaign for PrettyLitter, the breakthrough cat litter that monitors a cat’s health, which stars lifestyle legend Martha […]
Today, Vitality launches a new nationwide campaign for its health and life insurance business, with creative agency of record VCCP, bringing to life its ‘Your Health’s Best Friend’ brand platform, showcasing their differentiated approach to insurance. The campaign aims to redefine what health and life insurance can do for people, emphasising how Vitality offers more […]
Teaser trailer drops today for unexpected documentary following Swifty’s real campaign to ‘Take Care of Staines’ – full film premieres this November Two months of campaigning. 29,000 doorsteps. One absurd candidate that got a whole town to care about politics again. Following McCann’s campaign that saw a RYOBI® spot cleaner stand as an independent candidate […]
Simulations of seven major UK Black Friday ads found that a third to half of available YouTube content was a poor fit for each ad – and that the content where ads work best is often also a strong fit for competing brands. Black Friday is one of the most crowded weeks of the year […]
A US fast-food chain reworking one of Italy’s most loved breads was always going to face scrutiny from Italian diners, so when KFC decided to swap the bun for focaccia with two new sandwiches, DUDE: Milano embraced the potential controversy with a touch of comedy. The Focaccia all’Americana, with fried chicken, bacon and cheddar, and […]
Expanded platform challenges misconceptions about the role wishes can play in the treatment journeys of children facing critical illness Today, Make-A-Wish® Canada unveils the latest chapter of Wishes Are Medicine, the organization’s platform launched in 2025 to challenge misconceptions about its work: that wishes are simply nice-to-haves, when instead they are an essential part of […]
amma.family, a global mobile service and one of the world’s largest communities for pregnant women and their families, has acquired a 51% stake in Buzzaar, a Dutch agency specialising in word-of-mouth marketing. For amma.family’s commercial partners, the deal opens new ways to work with a highly targeted audience of expectant and new parents; for families, […]