MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MediaCom North and Channel 4 aim to help Save the Children raise millions of pounds

MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MANCHESTER head quartered MediaCom North and Channel 4 created an exclusive entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, which takes place this Friday 13th December.  The unique ad break, hosted by Myleene Klass and Dom Joly, featured adverts by M&S, John Lewis & Partners and Waitrose & Partners, Moonpig, Smyths Toys […]

Airbnb signposts us to our lost cultural roots

Film brings traditions of the past to life

Airbnb signposts us to our lost cultural roots

Airbnb has launched a master film to help us all reconnect with the traditions of the past, the traditions we’re in danger of losing as the generations pass. Entitled “Lost & Found” the film is launching on social media.  It is to support Airbnb bringing 40 Intangible Cultural Heritage (ICH) experiences to Beijing, Chengdu, Guangzhou […]

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

Created by Publicis and produced by Zombie Studios, the new animation continues the 2018 fireflies campaign, encouraging people to pursue their own sparkle

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

In 2020, Shine in Your Own Way.” This is the motto of Bradesco’s end of the year campaign, wishing for a more inclusive world, where people can respect the differences. The campaign centerpiece is a three-minute 3D animation that will be aired simultaneously on Monday (9) at exactly 8:31 PM on Globo TV, Globosat, RedeTV, SBT, Record, Band, […]

Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

Serviceplan Middle East partners with Bridgestone MEA and Dubai Police and government organisations on road safety and health campaign aimed at the UAE truck driver community.

Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

Bridgestone MEA worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety.  Launching the campaign is an online film sensitively directed by Nixon Freire out of Hanzo Films.  The film […]

Riot Games ‘Nexus’

Riot Games ‘Nexus’

Riot Games ‘Nexus’ from electriclimefilms on Vimeo. Riot games worked closely with electriclimefilms to produce a film teaser promoting ‘The Nexus Arabia 2019’ event that launched at the beginning of December in Saudi Arabia. Director/DOP duo Pabz Alexander & Damiano Fieramosca engaged harmoniously to incorporate traditional Arab culture into the film mainly through talent and locations. […]

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousands of spectators who watched the final match of the 2019 Women’s Paulista Championship, which was broadcast live this last Saturday, Nov. 16, on FPF TV, the official TV station of the Paulista Football […]

Icelandic Group Center Hotels Launches Full Rebrand and Website, Designed by Leading London Agency I-AM

Icelandic Group Center Hotels Launches Full Rebrand and Website, Designed by Leading London Agency I-AM

Icelandic hotel chain, Center Hotels, has hired international branding and customer experience agency I-AM to launch a bold group-wide re-brand to reinforce their position as the most loved hotel group in Iceland and beyond.  With the entrance of various international chains intensifying the increasingly competitive Icelandic market, Center Hotels decided it was time to enhance […]

Be Careful What You Swallow With Burger King

Be Careful What You Swallow With Burger King

With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]

The downside of having good taste.

The downside of having good taste.

Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions. This was the inspiration for Serviceplan Suisse’s […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

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