JD, leading global omnichannel retailer of Sports Fashion and Outdoor brands, has appointed Collaborate Global to bring to life an experiential activation in Manchester. In a competitive pitch, Collaborate was invited to activate an experiential event hosted by JD for Nike, bringing together over 300 senior leaders from across the JD European retail network. The brief […]
PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a ‘Familiar, But Different’ experience. This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last […]
Empowering new campaign directed by Tim Brown through 1stAveMachine champions business owners’ ability to be independent and brave Web creation platform WIX has launched ‘Do it. Yourself’, a dynamic new campaign aimed at current and future business owners. Directed by Tim Brown through international production studio 1stAveMachine, the spot elevates self-reliance as a badge of […]
Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable From a bushy white beard to a pair of big black boots and a bulging sack, everyone knows what Father Christmas looks like – but have you ever wondered what he smells like? And […]
Dashlane, a leader in the world of credential security, is urging cybersecurity professionals and CISO’s to leave drama out of IT and keep it where it belongs — slaying dark sorcerers beyond the realm. As the enterprise credential manager of choice, Dashlane empowers IT administrators with innovative + secure tools, enabling employees to keep their […]
AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to […]
The network owned by independent creative agencies grows its creative capabilities Independent creative network, by The Network has expanded its international creative capabilities with the signing of four new agencies across Europe. Joining the network of 25 agencies across the US, Europe, and Asia are AIN’T from Milan, Feeders from Warsaw, Papaya to the People in Copenhagen, […]
A New Offering To Help Brands Grow Through Authentic Connections And Resonance With Cultures Global experiential agency Momentum Worldwide launches Nuance Matters™ to help brands grow through authentic connections and resonance with cultures. Understanding the “nuance” of a person’s identity and the communities they belong to is essential for brands seeking to create deeper connections. Nuance Matters™ will bridge […]
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50bn ad fraud threat. But the opportunities presented by new technology, contextual targeting and growth […]
Premium airline Cathay Pacific has chosen Clarion Communications as its retained consumer and B2B PR and influencer marketing agency following a competitive pitch process. In a thrilling ascent through a sky full of competitors, Clarion Communications landed the coveted role which will see the agency elevate Cathay Pacific’s brand awareness in the UK amongst business and leisure […]