Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground. The tactical push, created by adam&eveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of […]

JetBlue takes a stand against air travel mediocrity with ‘Alright Brothers’ parody

JetBlue takes a stand against air travel mediocrity with ‘Alright Brothers’ parody

JetBlue, the airline with a mission to inspire humanity, has a message for travelers everywhere: You deserve better. Launching August 16, its latest campaign, ‘Just Alright Doesn’t Fly Here,’ takes a stand against mediocrity in air travel and reminds travelers they don’t have to accept the bare minimum that has become standard across the industry.  […]

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota and Road & Track team to bridge print and augmented reality technology

Toyota just launched a new fully integrated campaign for the all-new 2020 GR Supra, in collaboration with Road & Track, bridging print and digital to create the first marker-less Web AR advertising campaign activated by print media. Tapping into the nostalgia of fold-out car posters, the national campaign in the US, features a custom 29.5” x 21.25” poster, which […]

Hyundai progresses into the future by taking us back to the past with its “Next Awaits” campaign

Hyundai progresses into the future by taking us back to the past with its “Next Awaits” campaign

While other car brands are still announcing sustainable cars, Hyundai has already brought three zero-emission vehicles onto the road. This progressive attitude is nothing new for Hyundai, given their rich entrepreneurial history, but it remains a lesser known fact to the outside world. So when it came to promoting their next generation of cars — […]

Leo Burnett London and McDonald’s create spoof Hype brand ‘Schnuggs’ to launch their hottest new product

Leo Burnett London and McDonald’s create spoof Hype brand ‘Schnuggs’ to launch their hottest new product

McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]

Special #knifefree chicken boxes launched across the UK

Special #knifefree chicken boxes launched across the UK

Special chicken boxes warning young people about the dangers of carrying a knife are being introduced in chicken shops across Britain, the policing minister has announced on August 14. More than 321,000 chicken boxes that feature the Home Office #knifefree campaign have been distributed to over 210 outlets in England and Wales. The insides of […]

New York Bakery Co. brings the authentic flavour of NYC to FriendsFest 2019

New York Bakery Co. brings the authentic flavour of NYC to FriendsFest 2019

New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer.  The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Ocean Outdoor secures exclusive partnership with ITV Sport to broadcast Rugby World Cup action

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan. Under the terms of the deal, highlights will be carried across multiple large format digital screens in six UK cities, giving sports fans and […]

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