MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Charlie Smith is someone who has been shining bright in the design word for over 15 years. Charlie Smith, Founder and Creative Director of Charlie Smith Design has collaborated with brands including […]
BETC presents a new brand campaign for French supermarket E.LECLERC, celebrating and supporting all the French people trying to be responsible consumers – something that isn’t always easy! For more than 70 years, E.LECLERC’s mission has been to “defend what matters” to the French. Today, millions of them are changing their habits: they buy more […]
-durex aims to position itself as a ‘mainstream activist’ against stigmas and taboos; will instead showcase the ‘positive reality’ of sex-
Durex today unveils a major new positioning and visual identity, railing against sexual taboos, stigmas and outdated, non-inclusive attitudes. Devised by Durex’s global creative agency Havas London, it marks a significant development in its marketing strategy, one that will see the 91-year-old brand challenge the unrepresentative and damaging sexual conventions prevalent throughout society. Durex marketing […]
Swell_Anthem_1080x1080v6 from VisiblePR on Vimeo. S’well, a design company for good — best known for creating the original fashion hydration accessory, is launching its first brand campaign in the UK that aims to inspire consumers to find more ways to use less. With the impact of single-use plastic an increasing concern for UK consumers, the […]
Provocative work by VCCP for Create
Create, a UK charity that empowers lives through the creative arts, has today unveiled a striking street art mural in Shoreditch. The wall has been painted black and poses the question “Could you use a needle at 9 years old?” in bold red lettering. The campaign, developed by VCCP in partnership with Global Street Art, […]
– Elisabeth Yates joins deposit alternative provider flatfair as head of marketing– Yates has previously held senior roles at William Hill and Google– Hire continues rapid growth for one of London’s fastest-growing start-ups flatfair, a payment technology company that allows tenants to instantly rent a home with just their debit card, has appointed Elisabeth Yates […]
Sony Interactive Entertainment launched a new campaign for the PlayStation brand, “Heart.” This global PlayStation brand campaign, the latest with Sony’s creative agency, adam&eveDDB, is now live. This new brand spot for Sony Interactive Entertainment is designed to give viewers a taste of the powerful emotions gamers feel when playing on the PlayStation 4 console. The film opens on the ferocious barking […]
Wunderman Thompson, a WPP company, announced today that it has completed the acquisition of marketing technology consultancy XumaK, in a move that further strengthens its suite of Adobe-enabled capabilities. The acquisition of XumaK adds significant breadth and depth to Wunderman Thompson’s best-in-class experience technology offering, which delivers connected customer experiences to its global portfolio of […]
Citroën, accompanied by its agency BETC, demonstrates the Citroën C3 Aircross SUV’s versatility in its new global campaign “Cello”. The film tells the story of a young girl trying to find her way supported her father who is always at her side. After crashing her mountain bike, creating shapeless pottery and suffering a heavy defeat […]
TikTok is now one of the UK’s most downloaded apps, according to Digital 2020: The United Kingdom – a report released today by socially-led creative agency We Are Social and Hootsuite, the global leader in social media management. The short-form video platform, which did not feature in last year’s most downloaded list, follows three Facebook-owned […]