Building on the insight that the same 24 years that separated Brazil’s third and fourth World Cup titles now separate the fifth title from a possible sixth, the campaign connects football to the whisky maturation process and offers exclusive experiences featuring the rare liquid. Few moments have the power to unite the world around a […]
Proof Advertising has been named creative agency of record for FiiZ Drinks, one of the fastest-growing specialty soda shop franchises in the country, following a competitive review. Proof will lead creative and strategic duties for the brand as FiiZ accelerates its expansion from over 70 locations nationwide toward a goal of more than 500 across […]
Independent creative agency is tasked with driving UK growth and brand awareness for the Asian-inspired quick service restaurant (QSR) brand Chopstix, one of the UK’s fastest-growing quick service restaurant brands, has appointed independent creative agency DUDE London as its agency of record following a competitive four-way pitch. The appointment follows Chopstix’s rapid expansion across the […]
Prophet’s latest consumer AI report finds usage up 50% but two-thirds worry about the human impact One great irony of the AI boom is the more people rely on it, the more they are beginning to distrust it. According to a survey of over 2,000 consumers in five countries by growth firm Prophet, global consumer […]
New Sports Sponsorship Ranker evaluates teams through the lens of media efficiency, fan affinity and momentum to help brands assess partnership value When it comes to sponsorship value, the Philadelphia Phillies currently lead Major League Baseball, according to a new ranking system developed by LERMA/. The agency has launched the Sports Sponsorship Ranker, a proprietary […]
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and […]
What a movie from the 1990’s can teach us about strategy and the current moment we’re in BY RG Logan – Chief Strategy Officer , StrawberryFrog Michael Keaton is one of the greatest actors of all time. He’s been Batman, Birdman, and Beetlejuice. As a child of the 90s, I was fortunate to grow up […]
The new campaign spotlights a cinematic take on the stories that stay with us for life Today, Disney+ unveils the next chapter in its creative platform, ‘A Lifetime of Great Stories’, which continues to celebrate world-class storytelling. The campaign, created by creative agency of record, VCCP, builds on the brand’s ‘A Lifetime of Great Stories’ […]
APMA’s State of the Affiliate Nation report shows spend and revenues increasing as companies turn to high-performing, accountable channels The Affiliate & Partner Marketing Association (APMA) has released the third edition of its State of the Affiliate Nation report, which uses data from 11 affiliate networks, including impact.com, to track the size, scale and scope of […]
New EMEA campaign ‘WHATEVER YOUR THING, we’re in’, champions a generation embracing their individuality. Starbucks Chilled Coffee is launching a new EMEA brand platform ‘WHATEVER YOUR THING, we’re in,’ inspired by a growing cultural tension: the pressure young people feel to constantly edit themselves – and their desire to reject that expectation and truly be themselves. From […]