Omnicom Media Group UK’s branded content and creative agency DRUM has created a new three-and-a-half-minute ad break takeover in partnership with ITV to promote the launch of the new Volkswagen Golf 8 on Saturday 6 June. DRUM engaged the famous family duo, the Kemps for a ‘A Drive down ITV Lane’. Roman takes his dad […]
With the delay to Tokyo 2020, The&Partnership’s new spot for Olympic and Paralympic Partner Toyota focuses on letting the UK athletes tell their story of how they’re coping with lockdown, and an extra year to the Games.
“Waiting for Tokyo”, The&Partnership’s new spot for Worldwide Olympic and Paralympic Partner Toyota, will launch across social channels. With the first signs that the Covid-19 lockdown may end in the coming months we see how four elite British Olympic and Paralympic athletes handle the interruption to their dreams. Four time Olympic Gold-winning cyclist, Laura Kenny, […]
Regina Blitz, the multipurpose household towel brand, has launched its ‘Happimess’ campaign created by global independent creative agency, Five by Five. The new campaign will highlight how messy moments make the best memories and will predominantly run across digital and social channels as well as using PR and influencers. The focus on happiness and the small moments of messy joy […]
International online software provider, Adzooma, has announced the launch of a brand-new digital platform called Adzooma Marketplace, which brings together businesses and marketing agencies – across all industries and communication specialisms – to align their needs. The company has been developing this new online service for several months now, but took the decision to fast-track its […]
Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA\ Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.
According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an […]
Anomaly and Pride in London launch 2020 campaign. Covid-19 might have postponed this year’s parade, but the rallying call to every LGBT+ person remains; support all communities
The innovative marketing agency, Anomaly London, today goes live with its campaign for Pride in London 2020. Launching during a time of uncertainty and isolation, the campaign is a rallying cry to all those in the LGBT+ communities – a reminder that no matter your identity, it’s important to reach out, understand and support one another, […]
Estée Lauder have partnered with creative technology agency Rehab to become the first major beauty brand to launch a skincare experience through WhatsApp. The innovative experience allows consumers to speak with ‘Liv’, an AI-based chatbot, that helps users build and stick to a personalised skincare regime. The launch is timely during the context of COVID-19 […]
Jack and Bry, the creator of plant-based meats made from Jack fruit, has appointed Forever Beta as its first creative partner. The business created the world’s first jackfruit pepperoni, with both Zizzi and Papa John’s adding the meat substitute to their vegan menu’s soon after its launch. It is now looking to build on this […]
Sixth wave of Havas Media Group Covid-19 Media Behaviours Report reveals changing habits of this age group
There have been significant changes in the media consumption habits of 55 to 64-year-olds in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,488 UK respondents, […]
New fundraising campaign for Ambitious About Autism. Red Brick Road created a free children’s story book about the challenges lockdown has created for kids with autism and it’s available to download for free on the Ambitious about Autism website, here: www. Ambitiousaboutautism.org.uk/story What’s lovely about it is that it was created with Red Brick Road […]