Rugby League World Cup 2021 Announces Agencies For Marketing And PR Drive

Campaign ‘Squads Assemble’ revealed today as public ticket ballot opens this week

Rugby League World Cup 2021 Announces Agencies For Marketing And PR Drive

Rugby League World Cup 2021 (RLWC2021) has announced its appointments of McCann Manchester, Hatch and Goodform to promote the tournament, set to be the biggest and best Rugby League World Cup to date. Created by McCann Manchester, the first campaign, Squads Assemble, is revealed today (19th October 2020) to coincide with the opening of the public ticket […]

It’s time to flip your organization’s brand inside-out

By Janice Cavaliere and Tana Hall of Gensler

It’s time to flip your organization’s brand inside-out

We’ve seen a lot of change this year. From the isolation of COVID-19 to sweeping demands for social justice, we are grappling with some of the most complex social issues of our lifetimes. The habits and activities that defined our daily lives have been shaken up — a fact that is acutely highlighted by how […]

Pioneering media auditing consultancy launched to help brands increase the effectiveness of their media by more than £1m

· New venture from MediaCom and Mindshare partner launched just months after WFA calls for more independent oversight of the industry · Proprietal 100-factor approach will move beyond focus on price to evaluate, identify and pinpoint areas of improvement · Media pricing has not been a competitive differentiator in many years – it’s quality of strategy, planning and implementation that delivers effectiveness and growth

Pioneering media auditing consultancy launched to help brands increase the effectiveness of their media by more than £1m

Former MediaCom and Mindshare partner and double IPA Gold Award winner Jamie Venerus has today launched innovative new media auditing consultancy Beta Firinn. The new venture will use data and insight to unlock growth of around 5 per cent and boost the overall effectiveness of media spend by more than £1m, based on a media […]

Merkle Strengthens Leadership Team through Two Key Global Promotions

Michael Komasinski named President, Merkle Americas; Margaret Wagner named President, Merkle EMEA

Merkle Strengthens Leadership Team through Two Key Global Promotions

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, is strengthening its leadership team through two key promotions in the Americas and EMEA. Michael Komasinski is moving up into the dual role of president, Merkle Americas and leader of the dentsu CXM LoB in the Americas. Margaret Wagner is being promoted to the […]

UNLIMITED appoints John Cunningham as Chief Technology Officer (CTO)

Former EMEA Chief Technology Officer at WPP-owned Wunderman Thompson set to accelerate digital offering and further strengthen UNLIMITED’s leading technology expertise

UNLIMITED appoints John Cunningham as Chief Technology Officer (CTO)

UNLIMITED announces the appointment of John Cunningham to the role of CTO (Chief Technology Officer) to lead UNLIMITED’s technology and digital offering across the divisions.   A highly accomplished C-suite professional, with an impressive track record for developing and leading technology strategies across some of the world’s biggest brands, John joins UNLIMITED to accelerate the growth […]

43% of UK consumers intend to spend more on Christmas than they did last year

- Study from Havas Media Group found that only 8% of respondents were planning to spend less on Christmas than they did in 2019

43% of UK consumers intend to spend more on Christmas than they did last year

43% of people in the UK say they plan to spend more on Christmas this year than they did last year, according to research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 8% of people are planning […]

Two-thirds of people feel more connected and appreciative of their outdoor space and local community since lockdown

New research also reveals that half the population feel more positive towards out of home advertising, and the brands using it

Two-thirds of people feel more connected and appreciative of their outdoor space and local community since lockdown

A new research report from out of home and location marketing specialist Posterscope, “The Mobility Mindset”, has revealed that almost two-thirds of people (6 in 10) are feeling more appreciative of their local community and have a heightened emotional connection to their out of home environment since the pandemic, and this is having a “knock on” effect […]

Havas Establishes Dedicated Customer Experience Network

Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand –

Havas Establishes Dedicated Customer Experience Network

Havas Creative has today launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey. It brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies, plus additional CX specialists from across the Havas network, under a common structure, governance, […]

Create Not Hate launches new anti-racism campaigns devised by under-represented talent

‘Racism is Ridiculous’ and ‘Racist Dinosaur’

Create Not Hate launches new anti-racism campaigns devised by under-represented talent

Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes.  The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’.  Racist Dinosaur – Create […]

Doner Bolsters Health And Wellness Practice

Detroit-Based Agency Hires Stacie Lydia for Johnson & Johnson Business

Doner Bolsters Health And Wellness Practice

Detroit-based advertising agency Doner announced the appointment of Stacie Lydia as Vice President, Brand Leader. In her role, she will help manage the agency’s Tylenol and Pepcid accounts. Based in Detroit, Stacie will report to Kathleen Ott, Senior Vice President “As our health and wellness practice grows, we continue to invest in top talent,” said David DeMuth, […]

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