In the latest of the Spotlight series, Reckitt senior brand manager, Charlie Lailey, introduces us to a world of fragrance, seasonal trends and finding innovation in the home. Tell us about your winning product and why it’s resonated so well with the consumer. Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray ticks a lot of […]
The Brandtech Group today announces a powerful collaboration with Google Cloud, integrating their cutting-edge AI models into its industry-leading generative AI marketing platform, Pencil Pro. With its collaboration with Google Cloud, The Brandtech Group clients will enjoy access to advanced Google Cloud models as they’re available, with the latest to generate insights, assets, predictions and […]
Experienced ad-tech professional to enhance Multilocal’s position as the global leader in audience curation Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the newly created role of Vice President of Marketing. With 20 years of experience in the ad-tech industry, Rachel is set to lead […]
The event aims to bring together some of the finest minds in advertising to tackle the industry’s biggest ongoing challenges The Advertising: Who Cares? movement has announced details of its launch event, to be held at the Royal Society of Arts in London on 12 September, starting at 2pm. The event seeks to offer solutions […]
Identifying an opportunity within the healthcare sector, MISSION agencies Solaris Health and Speed Communications have collaborated to launch a new PR consultancy – Chemistry we Create – taking a bespoke approach to delivering against complex health, brand or disease briefs. Bringing together over 40 years of medical communications, education and PR agency experience, Chemistry we […]
Saatchi & Saatchi has bolstered its creative department, led by CCO Franki Goodwin, with the appointment of award-winning creative and directing duo Elliot Lee and Rory Peyton Jones. Lee and Peyton Jones’ work has made significant waves in the industry. Most recently, they were behind ‘The Everyday Tactician’ for Xbox, which has swept the board […]
Andy Blenkle appointed President to expand government practice Independent agency Yes& has consolidated its federal government business in a new subsidiary, Yes& Federal LLC, offering outstanding strategic communications, integrated marketing, branding, advertising, and public relations services along with top-tier creative production including copywriting, graphic design, video, digital/online, and events. Yes& Federal will support the government’s ongoing efforts by […]
Publicis Media UK today announces the appointment of Andy Cabirdassou as Chief Technology Officer (CTO). In this newly created role, Cabirdassou will lead a centralised team delivering tech, data, product and AI strategies for all clients across Publicis Media UK, which includes media agencies Zenith, Starcom, Spark Foundry, as well as performance marketing specialists, Performics. […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top US cities. Operating in New York, Chicago, Philadelphia and other major US cities, Intersection supplies coverage across thousands of digital screens strategically placed in high […]
Sparteo, the adtech platform for publishers, has appointed Rachel Saada to the newly created role of Head of Marketing. Rachel will focus on the UK market, alongside France, as the Paris-based scale-up projects growth of over 50% in 2024. Rachel joins Sparteo from global creator company, Jellysmack, where she led its EMEA marketing operation in […]