Global digital out of home marketplace announces new US hires

Global digital out of home marketplace announces new US hires

Leading global digital out of home (OOH) marketplace VIOOH today announced new US hires in two newly created commercial and marketing roles. Following its launch in the market last October, the announcement comes as the OOH marketplace delivers on strategic plans to supply the highest service levels, offering robust value and tangible advertising outcomes in […]

MiQ Makes Series of Key Senior Global and EMEA Appointments to Spearhead Multi-Market Growth

MiQ appoints Candice Odhams as its first Executive Vice President of Global Clients. MiQ has also named Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North.

MiQ Makes Series of Key Senior Global and EMEA Appointments to Spearhead Multi-Market Growth

 MiQ, the leading global programmatic media partner, today announced that Candice Odhams has been named Executive Vice President, Global Clients. Mike Gray has also been appointed Director of Client Partnerships, EMEA, formerly Head of Client Strategy, and Rob Linton is now Commercial Director of MiQ North, formerly Director of Key Accounts. Odhams will be responsible […]

UK workers are driving a digital-first revolution

Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company

UK workers are driving a digital-first revolution

We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]

Invibes Advertising celebrates 10 years of #GoodVibes with bold plans for the future

Invibes Advertising, an advanced technology company specializing in digital in-feed advertising, celebrates 10 years in business. To mark the occasion, the tech company is announcing its bold plans for future growth.

Invibes Advertising celebrates 10 years of #GoodVibes with bold plans for the future

In 2011, Invibes Advertising was born out of the conviction that the digital brand advertising of tomorrow would not only be awareness-based, but also engagement-based. In order to tick both boxes, the tech company began developing exclusive advertising experiences, broadcast across a powerful selection of media while using contextual and behavioural data sets to ensure the most […]

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its […]

SHEBA® Announces World’s Largest Coral Restoration Program in a campaign created by AMV BBDO

SHEBA® Announces World’s Largest Coral Restoration Program in a campaign created by AMV BBDO

Leading cat food brand SHEBA® launches new integrated global campaign with dramatic satellite images revealing a beacon of hope – the letters H-O-P-E spelled with regrown coral. This key milestone marks the start of the world’s largest coral reef restoration program SHEBA® and parent company, Mars Incorporated, demonstrate their environmental commitment with purpose campaign ‘HOPE GROWS’, starting […]

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