Minecraft selects impact.com to power its first affiliate program as the company scales AI, creator and partnership capabilities impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft’s launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the […]
Former Monks AI Solutions Director and FCB Chicago production leader joins as LERMA/ continues investing in the leadership and capabilities shaping its next era LERMA/ has named José Julián Acosta Head of Production, marking the latest investment in the independent agency’s next era of growth and creative ambition. Acosta will lead the agency’s integrated production […]
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to transit, entertainment, healthcare, and more. With national scale, a highly experienced sales team, and hands-on, white-glove support, Screenverse […]
Veteran Brand Storyteller Brings Two Decades of Big-Idea Thinking To Growing Social-First Agency The Social Lights, the woman-owned social-first agency, has named Dave Bullen VP of Creative. Bullen joins from MONO, the Minneapolis creative agency where he spent 16 years, most recently as group creative director. Bullen has spent more than 20 years as an art director, leading […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name. CreatorOS established its infrastructure for end-to-end creator […]
Dotted Line Agency has appointed Jean-Pierre Bovie executive creative director. Bovie brings more than 20 years of creative leadership across retail, healthcare, CPG, nonprofit, entertainment and public-sector work. His experience spans brand platforms and integrated campaigns for The Coca-Cola Company, Walmart, Meijer, Children’s National Hospital and the Centers for Disease Control and Prevention. He joins […]
El Pollo Loco has added The Many to its creative agency roster, selecting the independent, integrated shop to lead creative for the brand’s next stage of growth. The appointment reunites The Many with El Pollo Loco’s CMO, Jill Adams, and VP of Creative & Culture, Grant Knapp — both longtime collaborators. Together, they built a […]
US consumers are spending more money than they did in 2025, but not in the way retailers expected. They’re making significantly fewer purchases and doing far more research before committing to purchases. The shift reflects inflation-driven price pressures – but pricing alone doesn’t explain it. Online prices rose just 2%-3% over the same period according to Adobe Digital Insights, […]
From a “category in need of a shake-up” to winning a Product of the Year award, Highland Spring’s Senior Brand Manager Jennie Inch reveals the thinking behind the brand’s ‘fruitful’ move into healthier hydration. Tell us about your product and why it resonates with the consumer. It’s all in the name! Highland Spring Flavour Apple […]
IWG expands Brave search campaigns after finding incremental, high-intent demand beyond its established paid search channels Brave Browser & Search Engine, the independent, privacy-first browser and search engine, today revealed how IWG is using Brave to reach incremental, high-intent demand beyond the major search platforms, with performance significantly outperforming its established search channels. IWG, the […]
