We Are Social boosts gaming division with new offerings for brands, developers and publishers

We Are Social boosts gaming division with new offerings for brands, developers and publishers

We Are Social Gaming, the gaming-focused division of global socially-led creative agency We Are Social, has announced three distinct new offerings to help brands, publishers and developers cut through in gaming spaces. With more than 3.4 billion gamers worldwide and over 90% of Gen Z playing games, We Are Social Gaming aims to better connect […]

Creative studio Butterfly Cannon starts 2024 by strengthening its senior design team, in anticipation of a busy year ahead

Creative studio Butterfly Cannon starts 2024 by strengthening its senior design team, in anticipation of a busy year ahead

Butterfly Cannon is an award-winning creative studio that uses its years of experience in prestige to elevate every brand they partner with, be it in beauty, drinks, fine foods, fashion, wellness or hospitality. In recent years, it has expanded its core skillset to meet the holistic needs of modern luxury brands, offering strategic and creative […]

GUT Names Katherine O’Brien Executive Creative Director

GUT Names Katherine O’Brien Executive Creative Director

Industry veteran brings years of experience in writing, multimedia, social media and digital to award-winning agency Award-winning creative agency GUT has appointed Katherine O’Brien as Executive Creative Director to oversee the delivery of effective, impactful creative work. O’Brien, who has won multiple industry honors including being named to the Adweek Creative 100 List in 2022 and receiving […]

VML announces appointment by Perrigo as Strategic Creative Agency of Record

VML announces appointment by Perrigo as Strategic Creative Agency of Record

VML today announced their appointment by Perrigo – a leading global manufacturer and supplier of over-the-counter (OTC) self-care products – as their strategic, creative and activation partner across its Women’s Health and OTC portfolio which includes brands such as ellaOne, NiQuitin, Nytol, Jungle Formula, and Beconase. Perrigo has been on an exciting transformation journey in recent years […]

Onetag continues global expansion with five senior hires

Onetag continues global expansion with five senior hires

The AI-powered Programmatic Curation Platform bolsters its global team as it builds momentum for a strong 2024 Cookieless curation platform Onetag has bolstered its senior global team with five new hires, as it forges forward with its vision of smart programmatic technology that focuses on finding the best quality placements in the open internet. Harry […]

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]

Brand consultancy Mr B & Friends lands in London

Brand consultancy Mr B & Friends lands in London

Independent brand consultancy Mr B & Friends is officially open for business in London. The new location in the capital is the company’s second site as it eyes further growth this year. Founded by CEO Simon Barbato in 2006, Mr B & Friends specialise in three core competencies: brand strategy, brand communications and employee experience. […]

Synchrony and The Many Celebrate CareCredit’s “I Can” Campaign Winning Gold at the Healthcare Digital Marketing Awards

Synchrony and The Many Celebrate CareCredit’s “I Can” Campaign Winning Gold at the Healthcare Digital Marketing Awards

Revamped Digital Strategy Unveils Fresh Narratives and Enhanced Offerings for Proactive Wellness Synchrony and The Many are thrilled to announce that the CareCredit “I Can” campaign has been awarded Gold at the 4th Annual Healthcare Digital Marketing Awards. This prestigious accolade underlines the campaign’s innovative health and wellness financing approach, propelling the brand to new […]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]

Transformation and Innovation Company inplural Debuts In New York

Transformation and Innovation Company inplural Debuts In New York

The new firm is inspired by the core principles of putting pluralism and diversity of thought in the service of businesses that have a purpose worth believing in. StrawberryFrog, the pioneer of Movement Thinking™,  unveils its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through […]

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