BCG acquires AllofUs to expand their design capabilities

BCG acquires AllofUs to expand their design capabilities

Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced that it has acquired AllofUs, a leading design consultancy based in London. The acquisition will broaden and deepen BCG’s overall digital offerings and strengthen its design capabilities in particular. “We continue to expand our digital service offerings to deliver clients’ ambitious transformation […]

Accenture Interactive hires TJ Lightwala from WPP

Accenture Interactive hires TJ Lightwala from WPP

Accenture Interactive is appointing TJ Lightwala, who starts on October 17 as the Experience Services Lead for Accenture Interactive in the Middle East. In this role, she is responsible for growing the end-to-end experience services business to transform our client’s businesses using data-driven, innovative and transparent solutions. With nearly two decades of industry experience spanning the […]

Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

Cossette names Daniel Shearer President, Ontario and West, and Louis Duchesne President, Quebec and East

Cossette has named Daniel Shearer and Louis Duchesne as President, Ontario and West, and President, Quebec and East, respectively. “We’re creating presidencies to adapt our structure to our rapid growth of the past three years” said Mélanie Dunn, Chief Executive Officer at Cossette. “Daniel and Louis have played key roles throughout one of the biggest […]

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

Marketing agency Sherpa put its whole reputation into their competitor’s hands in bold campaign

A Finnish marketing agency Sherpa has done something so unusual that it might just be the boldest marketing act of all time. Sherpa has reserved the front page of the biggest business newspaper in Finland and given its biggest competitor, TBWA\Helsinki, a free hand to design their ad without being able to see it beforehand. […]

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN unveils the world’s lightest, everyday wear Smart Sunglasses “GLATUS”

INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]

Ogilvy UK Bolsters eCommerce Offering with New Hire

Ogilvy UK Bolsters eCommerce Offering with New Hire

Ogilvy UK welcomes Larisa Dumitru as it bolsters its fast-growing eCommerce and DTC offering. Most recently the Regional eCommerce Director for Omnicom Media Group, she will be designing a market-leading proposition with a social commerce focus before building a team. She reports into Jai Kotecha, Head of Social and Content at Ogilvy UK. This follows […]

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