PB Creative continues the craziness with Axe Collisions!

PB Creative continues the craziness with Axe Collisions!

Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]

M&C Saatchi Group Launches New Open House Programme As It Seeks To Make A Career In Advertising Accessible To All

The initiative is part of a series of steps the agency is taking to dramatically change how it attracts and recruits talent

M&C Saatchi Group Launches New Open House Programme As It Seeks To Make A Career In Advertising Accessible To All

M&C Saatchi Group has today announced the launch of M&C Saatchi Open House, a new free eight-week virtual training programme open to absolutely anyone who wants to learn more about a career in advertising. The primary goal of the initiative is to remove barriers for people who want to break into the advertising or communications industry but have […]

Xylem and Brave unite to highlight world water shortages with ‘The End of Football’ campaign

Xylem and Brave unite to highlight world water shortages with ‘The End of Football’ campaign

Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, ‘The End of Football’ is the latest brand activation through Xylem’s partnership with Manchester City to educate football fans about the serious and growing water challenges […]

LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.

LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign.  The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]

The PHA Group announces senior leadership changes

Shelley Frosdick and Stuart Skinner appointed joint Group Managing Directors

The PHA Group announces senior leadership changes

The PHA Group has announced that Mark Gregory has retired as CEO as of May 2020, after thirteen years with the agency. Shelley Frosdick and Stuart Skinner have both been promoted to Group Managing Director and will together share responsibility for the day to day running of the business. Shelley and Stuart will report into […]

Innovative partnership between Criteo and Lengow helps online retailers stay connected with store customers

As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory

Innovative partnership between Criteo and Lengow helps online retailers stay connected with store customers

Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful […]

News UK launches The Times Social Studio with Estée Lauder as First Client

Social video offering targeted at brands who want to reach The Times & The Sunday Times’ large off-platform audience

News UK launches The Times Social Studio with Estée Lauder as First Client

The Bridge, News UK’s commercial division, today announces the launch of The Times Social Studio, following the success of The Sun Social Studio launched last year. The branded social video product will offer agile newsroom video capabilities for clients who want to reach The Times and The Sunday Times’ off-platform digital audiences on Facebook, Instagram and YouTube with […]

Live TV, social media, VOD, radio, streaming and podcasts all see decrease in consumption over last month

- Ninth wave of Havas Media Group Covid-19 Media Behaviours Report reveals significant drops in consumption for key channels - Newspapers and magazines see slight increase

Live TV, social media, VOD, radio, streaming and podcasts all see decrease in consumption over last month

While overall media consumption remains elevated compared to pre-Covid-19 levels, there have been drops in consumers’ use of live TV, social media, video-on-demand, radio, video streaming, music streaming and podcasts in the last month, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The ninth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a […]

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