Brazilian branding consultancy GAD’ creates free open brand to help companies support to #stayhome pledge for Covid-19 combat

Brazilian branding consultancy GAD’ creates free open brand to help companies support  to #stayhome pledge for Covid-19 combat

In difficult times, small gestures can make a great difference. That’s why Brazilian branding consultancy GAD’ has created “Your Brand also Stays at Home”, an initiative that offers for free an open brand, a graphic sign, that all companies can use in an immediate, simple and practical manner, to support the social pledge #stayhome, which […]

VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign

VMLY&R wins brief to lead strategy and creative on campaign to inspire millennials and Gen Z on social platforms

VMLY&R to join forces with the International Committee of the Red Cross on humanitarian campaign

 VMLY&R, the global brand and customer experience agency, has won the pro bono brief to develop a year-long project for the International Committee of the Red Cross (ICRC). The campaign will aim at encouraging millennials and Gen Z to confront apathy and act differently in support of humanity.  Having won the competitive pitch, VMLY&R London […]

Digital OOH leveraged for COVID awareness campaign

Digital OOH leveraged for COVID awareness campaign

“We Are the Countervirus”, meant to help promote practices to minimize the spread of the coronavirus. Independent agency, Madwell, launched it in collaboration with digital outdoor trade association DPAA Global. The campaign will be running starting this week in the US, Canada, United Kingdom, Mexico, Brazil and beyond, via digital media and a variety of digital OOH, ranging […]

Disney+ -What does it mean for established TV platforms and advertisers?

Comment Ian Stevens, Head of Media at Wavemaker

Disney+ -What does it mean for established TV platforms and advertisers?

What does it mean for established TV platforms? Pay TV platforms face a dual threat from SVOD services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower cost alternative for consumers. In response to this, we are seeing Pay TV […]

Genocide Targets: The campaign created by Wunderman Thompson for the Black Coalition for Rights

Genocide Targets wants to draw attention to the high number of deaths among the black population in Brazil

Genocide Targets: The campaign created by Wunderman Thompson for the Black Coalition for Rights

Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead […]

St Luke’s launches SHN (STAY HOME NOW) initiative to encourage immediate behaviour change during COVID-19

St Luke’s launches SHN (STAY HOME NOW) initiative to encourage immediate behaviour change during COVID-19

SHN_1 from St Luke's on Vimeo. Following Prime Minister, Boris Johnson’s address to the nation last night, and triggered by the very poignant Dr Jack interview on LBC Radio on Saturday 21 March where he discussed the public’s responsibility to stay at home in the wake of the COVID-19 Pandemic –  St Luke’s have created a […]

Google searches for face masks soar to over a million and there’s a panic for pasta

Adzooma investigate the shift in consumer searches amidst Covid-19 - what people really want to know and what they’re actually purchasing

Google searches for face masks soar to over a million and there’s a panic for pasta

With the spread of the coronavirus, nations are turning to Google to search for their most crucial items new research finds, and it also identified how some seem to be getting the infection confused with the Mexican ‘Corona’ beer.  There has been a huge shift in consumer’s search behaviour amid concerns over the virus, especially […]

Havas Media Group study reveals swing to trusted media brands and live TV in response to Covid-19

Survey of UK consumers highlights reliance on trusted, traditional media brands and live TV

Havas Media Group study reveals swing to trusted media brands and live TV in response to Covid-19

UK consumers are gravitating towards trusted, traditional media brands and live TV in response to the Covid-19 situation, according to a new study from Havas Media Group. Havas Media Group’s Covid-19 Media Behaviours Report, a new research study into consumer behaviour and media consumption based on a survey of 1,478 UK respondents, shows that the BBC […]

M&C SAATCHI Tells Mums They’re Grounded This Mother’s Day

#MUMISGROUNDED

M&C SAATCHI Tells Mums They’re Grounded This Mother’s Day

M&C Saatchi is launching a range of e-cards to encourage people to stay at home and share their love virtually this Mother’s Day, as people take action to protect themselves and others from the coronavirus. With many being asked to self-isolate or practice social distancing, M&C Saatchi wanted to create something to encourage people to avoid […]

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