Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will give publishers, agencies and advertisers access to trusted third-party measurement for in-game ad campaigns.

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Adverty ‘ mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming, at a time when more than three billion people around the world play video games regularly. Tobias Knutsson, CEO of Adverty explains: “We are delighted to announce this collaboration with Oracle Moat at a […]

Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

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Free Turn & Whip Media Bring Predictive Power to Brand Funded Entertainment

Whip Media, leading enterprise software platform and data provider to the world’s largest entertainment organizations,and, entertainment company Free Turn  join forces to deliver Hollywood studio predictive insights to brand-funded entertainment. Whip Media’s proprietary global data and worldwide audience panel of 16+ million viewers will allow brands to uncover micro-trends before they become mainstream, fine tune content during production, […]

Publicis Groupe and The Trade Desk Join Forces to Champion New Approach to Privacy-First Identity and Personalization at Scale in a Cookie-less World

THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID

Publicis Groupe and The Trade Desk Join Forces to Champion New Approach to Privacy-First Identity and Personalization at Scale in a Cookie-less World

Publicis Groupe  and The Trade Desk  today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]

ITB Worldwide launches ‘The Power of Influence’ quarterly trends report to coincide with revamped website reflective of progressive positioning in the influence space

ITB Worldwide launches ‘The Power of Influence’ quarterly trends report to coincide with revamped website reflective of progressive positioning in the influence space

ITB Worldwide, the full-service talent + influencer marketing agency that connects brands with culture, has announced the launch of ‘The Power of Influence’, its quarterly talent + influencer trends and insights review, to connect people in the marketing industry with the most current information about the world of Influence.  Each quarter, ITB’s team of culturally […]

Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.

Gaming for Everyone: Xbox and Serviceplan Group celebrate Women in Gaming worldwide with a special Xbox controller

Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to […]

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow […]

UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador

UK gaming entertainment company 1st11 welcomes Brazilian soccer star Arthur Melo as investor and first global ambassador

Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus soccer star Arthur Melo as its Global Ambassador. 1st11 delivers interactive gaming experiences working in collaboration with leading talent from the world of gaming, pro sports and esports. Facilitated by advanced proprietary mobile technology, fans can join in the action and play alongside […]

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis’ new privacy-first product suite will enable clients to deliver key business outcomes. By combining rich location insight with other real-world and online data, Blis will deliver new way of targeting that changes the way it plans and buys media.

Blis to empower world’s largest brands and agencies to target customers at scale in the post-cookie world

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes.  As the industry pivots away from targeting based on IDs and personal data, brands need to […]

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