“Hey, Update My Voice” Exposes Cyber Harassment

The movement recently launched by www.heyupdatemyvoice.org invites the public to take an active part in the debate, by suggesting messages that virtual assistants can use to fight abuse.

“Hey, Update My Voice” Exposes Cyber Harassment

Virtual assistants are increasingly present in people’s lives, helping clear doubts and making everyday life easier. What they all have in common is a standard female voice and a woman’s name, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study released in May 2019 by UNESCO called “I’d Blush If I Could,” […]

The Jellyfish group to expand its footprint with recent merger rebranding

The Jellyfish group to expand its footprint with recent merger rebranding

Shortly after the announcement of their merger with the Jellyfish Group, the data-driven specialist Tradelab will now adopt the brand Jellyfish® and trade as Jellyfish, creating a new digital marketing global business partner. To further enhance the brand’s global reach, the German, Spanish, Italian and Brazilian Tradelab offices become globally unified and ready to deliver […]

Adverty partners with MADFINGER Games to enable seamless in-game ads

Adverty partners with MADFINGER Games to enable seamless in-game ads

The upcoming “Shadowgun War Games” will be the launch for the partnership Adverty AB,  the leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has […]

Lewis Hamilton races drones in Vodafone 5G campaign

Lewis Hamilton races drones in Vodafone 5G campaign

Vodafone UK is demonstrating the potential power of 5G with a socially-led campaign featuring the brand’s newest 5G ambassador, Lewis Hamilton. The first two films in the #5Gamechanger campaign, created by global socially-led creative agency We Are Social, shows the six-time Formula One World Champion trying his hand at flying drones alongside some of the […]

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Mindshare’s 2020 Trends report reveals UK society wants greater control on everyday issues

Extensive consumer research reveals that people are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media Mindshare today launches its 6th annual Mindshare Trends Report, revealing a pervasive sense of consumer uncertainty across technology, communications and culture. The main finding of the report showed that people want to have […]

Instagram AR Filter for easyJet

Instagram AR Filter for easyJet

Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand. A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020.  You can try […]

How did users pay for mobile apps in 2019?

How did users pay for mobile apps in 2019?

The mobile app is a key part of everyone’s digital lives. No matter who you are, or what you’re looking for, you can guarantee that ‘there’s an app for that’. Over the last decade, the digital industry has grown and evolved at an exponential rate, yet apps have maintained their role as a key revenue […]

Adverty is now a Unity Technologies Asset Store Publisher

Adverty is now a Unity Technologies Asset Store Publisher

Adverty AB (publ) is now a Unity Technologies Asset Store publisher, providing developers with easy access to its ad technology. Planned launch early 2020. Adverty, the leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, […]

Y&L and Brizo Launch Invari Bath Collection

Y&L and Brizo Launch Invari Bath Collection

Since Y&L helped create the Brizo brand in 2006, the agency has carved out space for them as a forward-thinking brand that acts less like a faucet company and more like a fashion label. This product campaign sets out to further emphasize this reputation while creating awareness and reaching high-end interior designers and architects. Y&L built a surreal campaign that celebrates the unorthodox juxtaposition and leverages the […]

Astronaut’s Out of This World Photos of Ireland Spark Empowering Energy Campaign ‘We’re Brighter Together’ by ROTHCO for Electric Ireland

Astronaut’s Out of This World Photos of Ireland Spark Empowering Energy Campaign ‘We’re Brighter Together’ by ROTHCO for Electric Ireland

Ireland’s largest energy supplier, Electric Ireland, and astronaut Chris Hadfield build a brighter and more sustainable future with an educational campaign celebrating the profound impact of small changes The climate emergency has fast become the biggest crisis facing this generation. As environmental concerns grow, Irish people are beginning to feel increasingly disempowered. Everyone is making […]

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