GoApe, Simba, Broadband Genie and Costway are the latest companies to tap into Optivo’s ability to retarget anonymous website visitors, NOT on your CRM via email in the UK. Customer acquisition specialist esbconnect has announced four new customers for its audience retargeting tool, Optivo – the UK- first email retargeting platform, for anonymous site visitors, not in […]
ShowHeroes and Whale TV today announced a global partnership that makes Whale TV’s premium Connected TV (CTV) homescreen inventory available programmatically for the first time across key international markets. The integration gives advertisers access to one of the most prominent moments on the TV screen, the instant viewers switch on their TV, through the speed […]
EE launches EE TV: The Ultimate Flex, a new multi-channel brand campaign showing how households can flex their EE TV package to include Netflix and catch this summer’s unmissable TV hits. From laugh-out-loud comedies and gripping crime dramas to must-watch sport, EE TV customers can enjoy titles on Netflix including Little Brother, Enola Holmes 3, The Hawk and WWE Raw, as […]
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today launched AudienceAI Assistant, a new solution that […]
Global socially-led creative agency We Are Social in France has partnered with animal protection organisation One Voice to launch The Memorial, an immersive experience in Minecraft designed to raise awareness of the millions of animals used in laboratory testing every year. Created within one of the world’s most popular video games, The Memorial transforms the issue of animal testing into an […]
Social and influencer agency Joybyte has partnered with niche fragrance brand Heretic Parfum to build a creator-led commerce strategy on TikTok Shop, driving a 1,047% increase in affiliate Gross Merchandise Value (GMV) in the first 60 days. The collaboration began in February 2026 after Heretic’s gothic and horror-adjacent fragrance content gained traction on TikTok, particularly around […]
The Pugpig 2026 Media App Report delivers benchmarks, original data and publisher insights on engagement, monetisation and audience strategy. As AI fundamentally changes how audiences discover content, publishers are looking for new ways to build direct, measurable relationships with readers. For many, apps are becoming the most reliable channel to make that possible. Today, Pugpig […]
EE, the UK’s best network*, has today launched its new brand campaign, Get the Edge. Created by Publicis Groupe UK’s cross-agency team, the work highlights how customers can get ahead with 5G+ on EE, it’s most powerful and reliable form of 5G connectivity*. The campaign creative has been led by Saatchi & Saatchi, and launches with […]
A future-facing brand campaign from the UK’s biggest network, backed by an £11bn investment Vodafone has unveiled ‘The Nation’s Biggest Network’, its biggest and most ambitious brand campaign to date. Built on the scale of the VodafoneThree merger — which brings together the combined network of Vodafone and Three to form The Nation’s Network — the […]
After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing Zouher Yahia and Thomas Bindl as Senior Ad Sales Directors for France and Germany respectively. […]