Onetag launches the industry’s first AI co-pilot for programmatic media curation

Onetag launches the industry’s first AI co-pilot for programmatic media curation

Onetag’s first-of-its-kind AI-driven Smart Curation technology helps programmatic buyers turbo-charge campaign performance, scale and addressability Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately achieve their campaign objectives. The Smart Curation platform serves as […]

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 26th FAB Awards Show

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 26th FAB Awards Show

The FAB Awards provided a bit of much needed cheer this week with the 26th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 6th June 2024. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]

Spotify and Anitta take over The National Language Museum with the “Do You Speak Anitta?” exposition

Spotify and Anitta take over The National Language Museum with the “Do You Speak Anitta?” exposition

Created by Soko, the intervention explores the cultural universe of the singer. Are you fluent in Anitta? In partnership with Spotify, the Museu da Língua Portuguesa in São Paulo is hosting the temporary activation “Do You Speak Anitta?” starting on May 28. Visitors are invited to dive deep into the musical universe of the singer […]

Pinterest announces Beth Horn as new UK Managing Director

Pinterest announces Beth Horn as new UK Managing Director

Pinterest is announcing today that Beth Horn has been appointed as UK Managing Director. Based in London, Horn will report to VP, Head of EMEA Sales, Milka Privodanova. Horn will be responsible for leading Pinterest’s sales strategy and execution in the UK. This includes leading the team and supporting relationships with advertisers to maximise the […]

Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

Magnus Thorne – The 26th FAB Awards Advertising & Innovations Jury Chair Speaks Exclusively With MarComm News on F&B Trends, Awards Schemes and Judging Experience.

MarComm News caught up with Magnus Thorne who chairs the Advertising & Innovations Jury at The 26th FAB Awards Speaking exclusively with MarComm News – Magnus Thorne, Creative Director at OLIVER London who chaired  The 26th FAB Awards‘ Advertising Jury. Q. This is the 4th time that you have been on The FAB Awards Jury Panel.  How did […]

ChaChing® Launch Offers Retailers Chance to Give Back to Consumers

ChaChing® Launch Offers Retailers Chance to Give Back to Consumers

New shopping app looks to tackle ever-growing cost of generating online orders as media rates rise and click to purchase falls.  Advertising products on Big Tech platforms now taking up to 50% of retailers’ revenue, squeezing their margins and driving up prices for consumers. ChaChing® is a digital shopping platform currently in final stage of […]

FAB Finalists For The 26th FAB Awards Revealed!

FAB Finalists For The 26th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

Tangent turns AI hype into business reality with a £5 million investment in a specialist AI division

Tangent turns AI hype into business reality with a £5 million investment in a specialist AI division

Tangent, the enterprise digital product consultancy, is turning AI hype into business reality with an investment of £5 million in a specialist AI division. This new proposition has been created in response to an overwhelming demand from both clients and prospects, to help them unleash, and capitalise on, the new opportunities made possible by AI, […]

Budweiser Brazil turns songs that mention the brand into targeted ads on Spotify playlists

Budweiser Brazil turns songs that mention the brand into targeted ads on Spotify playlists

The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]

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