Estée Lauder Partners with Spotify to Introduce First Voice-Activated Sampling and Personalized Playlist

Leaders in beauty and streaming audio develop innovative program to engage with consumers in support of new

Estée Lauder Partners with Spotify to Introduce First Voice-Activated Sampling and Personalized Playlist

Today, Estée Lauder announced the brand’s new multifaceted campaign with Spotify, providing listeners with a customized playlist and product sample offer for relaxing moments This year, consumers are turning to audio, including music and podcasts, as a source of relaxation and this unique partnership leverages Spotify’s unique streaming intelligence to offer listeners a customized calming playlist […]

Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’

The ‘BuyNow Blocker’ promotes financial education, encouraging people to think twice before purchasing unnecessary items, and instead save for essentials.

Pereira O’Dell and Fifth Third Bank Introduce the ‘BuyNow Blocker’

With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has made us more vulnerable to impulse buying than ever. So Fifth Third Bank partnered with bi-coastal creative agency Pereira O’Dell, to create a campaign that turns advertising on its head, “blocking” social advertisers in favour of educating people to make more informed […]

BIMA appoints new President at “critical time for digital sector”

BIMA appoints new President at “critical time for digital sector”

BIMA, the industry association representing the digital and interactive media industry, has appointed CEO of TMW UNLIMITED, Chris Mellish as its new President. Mellish, who succeeds Natalie Gross and Tarek Nseir in his new role, is acutely aware that his presidency coincides with a “critical time for the digital sector.” “The government needs to do […]

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Initiative is part of the company’s campaign #VamosCuidar and reinforces actions for Pink October, a month of awareness about the world’s most common type of cancer in women

Johnson & Johnson creates Instagram filter that guides breast self-examination with the right movements

Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror […]

Pinterest commits to amplifying underrepresented creators and businesses

Pinterest commits to amplifying underrepresented creators and businesses

As we continue to build a platform for everyone, it’s important the ideas Pinners discover and take action on are inclusive of our global community. It’s hard to feel inspired if you don’t feel represented. Which is why we’ve taken actions like increased the quality and coverage of our skin tone ranges feature and improved the […]

Ann Summers celebrates diversity with its new website designed by Dept

Ann Summers celebrates diversity with its new website designed by Dept

Ann Summers, the iconic multi-channel retailer specialising in sex toys and lingerie, has re-launched its e-commerce website with leading international digital agency, Dept. Its new look celebrates the diversity of its products and customers with a bold, image-led design and dynamic brand experience. Since the first Ann Summers store opened in 1970, the brand has trailblazed […]

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer

Wunderman Thompson Argentina Launches 15 Seconds, Breast Cancer Awareness Campaign with The Estée Lauder Companies

Wunderman Thompson, a WPP agency, announces the launch of “15 seconds,” a new breast cancer awareness campaign, in time with the International Breast Cancer Awareness day, October 19. With the goal of creating awareness and educating others on the importance of an early test to diagnose breast cancer, Wunderman Thompson Argentina created an activation via […]

FutureBrand revitalises Mobvista’s brand identity following significant company growth

FutureBrand revitalises Mobvista’s brand identity following significant company growth

FutureBrand, a global brand transformation company, has partnered with leading technology platform, Mobvista, to reimagine its brand identity following a period of sustained innovation and business growth. Mobvista began life in 2013 as a mobile advertising platform but has since grown to become one of the world’s leading technology platforms, helping customers utilise advanced technologies […]

TabMo’s drive-to-store ad campaigns increase in-store traffic by 70%

Drive-to-store advertising campaigns activated through TabMo’s cross-channel platform Hawk show a 70% average uplift of in-store traffic.

TabMo’s drive-to-store ad campaigns increase in-store traffic by 70%

This is a key finding of the first benchmark survey to analyse the results of campaigns using TabMo’s In-Store Impact, launched earlier this year.  The solution provides real-time data on the increase in physical store visits generated by specific advertising activity. Other key findings of the study include: 14% of the (ad) clicks recorded converted […]

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