Economic Influence: When brand’s budgets have been rationalised, what should they invest in?

Economic Influence: When brand’s budgets have been rationalised, what should they invest in?

The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalise and re-think their budgets.  Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current […]

ENGINE creates innovative influencer campaign for Green Flag called “Can’t see. Won’t drive.”

ENGINE creates innovative influencer campaign for Green Flag called “Can’t see. Won’t drive.”

ENGINE Creative is behind an innovative new Instagram campaign for Green Flag in collaboration with dancer Ashley Banjo and content creators Patricia Bright and Lauren Pope, to raise awareness of the dangers of driving without fully de-icing your car. ENGINE’s campaign will see each influencer post what seems like a typical story on their Instagram […]

World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

Global campaign looks to reach hundreds of millions of global citizens by early 2021, sharing reliable, accurate and engaging information, via mobile, on how to prevent infection and help contain the spread of COVID-19

World Health Organization and Out There Impact join forces to use the power of mobile to prevent the ongoing spread of COVID-19 as world awaits vaccine rollout

Out There Impact, the impact division of mobile advertising and data monetisation company Out There Media, committed to using the power of mobile technology for the greater good, today announced that it is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. […]

Appetite Creative Creates Global Content Hub For PI Healthcare

Appetite Creative Creates Global Content Hub For PI Healthcare

PI Healthcare, experts in stakeholder strategy for the global healthcare, device, biotech and pharmaceutical industries, has partnered with leading creative technology studio Appetite Creative to launch a global content hub. “Targeting leaders in the healthcare profession, the content hub we created is anchored in Brussels and Tel Aviv, with users assigned to the most relevant […]

OLIVER wishes clients and staff a Merry Christmask with new Instagram filter

Celebrate a rather unusual year with OLIVER’s novelty Santa beard, made entirely from face masks

OLIVER wishes clients and staff a Merry Christmask with  new Instagram filter

OLIVER – the only company to exclusively design, build and run in-house agencies and ecosystems for brands – has today launched a new Instagram filter that wishes clients and staff a Merry Christmask.  To celebrate a rather unusual Christmas in 2020, OLIVER has created the ‘Christmask’ – a novelty Santa’s beard, made entirely from face […]

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering

Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed. Adverty, the leading in-game platform for advertisers, agencies and […]

2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch

2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch

User consent and identity will be used interchangeably Isaac Schechtman Senior director of product strategy at BidSwitch  As more laws around consumer privacy emerge and the concerns of the general populous about tracking grow, user consent and identity will become synonymous, used interchangeably in conversation. This narrative may be spread, both deliberately and inadvertently, as it […]

Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign

Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign

With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. That’s why this festive season we need to strengthen our connections with our loved ones even more than […]

Tinder’s new Music Video ‘In our Own Way’ celebrates Gen Z’s optimism and how they redefine dating in 2020

Tinder’s new Music Video ‘In our Own Way’ celebrates Gen Z’s optimism and how they redefine dating in 2020

Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means […]

Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.

Samsung Ads extends its European programmatic offering, giving advertisers access for the first time to ACR-powered programmatic TV video solutions.

Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory  programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR).  Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]

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