AI creative agency faith launches custom Gen-AI models for O2

AI creative agency faith launches custom Gen-AI models for O2

faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

The agency’s work for Pinterest, backed by Lumen lab tests and supported by SeenThis Technology, drove significant brand uplifts whilst minimising carbon emissions Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign drove 1.7x […]

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Wonder Women Tech presents the world’s first in-game police station, where reports have a real-world effect

Service in GTA RP will help players being harassed or targeted by violence to file police reports without leaving the game, in a groundbreaking initiative to ensure justice both online and in the real world After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), […]

We Are Social boosts gaming division with new offerings for brands, developers and publishers

We Are Social boosts gaming division with new offerings for brands, developers and publishers

We Are Social Gaming, the gaming-focused division of global socially-led creative agency We Are Social, has announced three distinct new offerings to help brands, publishers and developers cut through in gaming spaces. With more than 3.4 billion gamers worldwide and over 90% of Gen Z playing games, We Are Social Gaming aims to better connect […]

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]

A Fresh Palette for the Illustration Industry: How a New Platform is Empowering Artists through Curation and Community

A Fresh Palette for the Illustration Industry: How a New Platform is Empowering Artists through Curation and Community

ILLU, a new platform created by Augustinas Paukštė of andstudio, aims to democratize the illustration industry by offering artists an opportunity to directly monetize their art, thereby challenging industry norms. Illustrators and graphic designers face a number of difficulties in today’s illustration marketplace, from finding consistent and well-paying work to standing out from the crowd […]

LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

LYNX AND MULLENLOWE UNVEIL #GetPearedUp CAMPAIGN TO REDEFINE INTIMACY FOR GEN Z

Integrated communications agency MullenLowe UK announced the launch of its latest social-first campaign with the no.1 men’s fragrance brand in the world, Lynx. #GetPearedUp is about encouraging guys to get closer to others in fun and irreverent way this Valentine’s Day. In a world where guys are detached from a lack of relationships, Lynx recognises […]

Costa Coffee launches social campaign featuring comedian John Robins, inviting public to rename new ‘Hot Milkshake’ range

Costa Coffee launches social campaign featuring comedian John Robins, inviting public to rename new ‘Hot Milkshake’ range

Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot […]

GARETH SOUTHGATE, STACEY DOOLEY, AND MORE HEADLINE EE LEARN LIVE – AN INTERACTIVE FESTIVAL OF LEARNING FOR SECONDARY SCHOOL STUDENTS THIS HALF TERM

GARETH SOUTHGATE, STACEY DOOLEY, AND MORE HEADLINE EE LEARN LIVE – AN INTERACTIVE FESTIVAL OF LEARNING FOR SECONDARY SCHOOL STUDENTS THIS HALF TERM

Stellar line-up of celebrities will host one-of-a-kind sessions to empower young people EE, the UK’s largest subscription business, has partnered with a stellar line-up of celebrities, influencers, and experts to launch EE Learn Live, the brand’s inaugural festival of learning designed to empower and inspire secondary school students. Popping up at 180 Strand in London […]

Digital 2024: Global social media users pass 5 billion milestone

Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]

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