Love Always Wins in Defiance of FIFA’s Shameful Sanctions on Players who Wear OneLove Armbands at the World Cup in Qatar

Love Always Wins in Defiance of FIFA’s Shameful Sanctions on Players who Wear OneLove Armbands at the World Cup in Qatar

With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]

Step into Duolingo’s Museum of Wonky English and Discover the Art of Japanese Mistranslations

Step into Duolingo’s Museum of Wonky English and Discover the Art of Japanese Mistranslations

Learning a foreign language is not easy, which is why Duolingo has always celebrated its learners’ mistakes as valuable stepping stones to acquiring knowledge. In an effort to create brand awareness, the language learning app today launches the ‘Museum of Wonky English’ (MOWE), the first institution in Japan to shed light on the art of […]

EE RENEWS SPONSORSHIP WITH EXCEL ESPORTS AND UNVEILS NEW AMBITIONS IN GAMING

<strong>EE RENEWS SPONSORSHIP WITH EXCEL ESPORTS AND UNVEILS NEW AMBITIONS IN GAMING</strong>

Today EE announces it has extended its lead partnership with UK esports organisation EXCEL ESPORTS until 2025 following three years of successful collaboration. The extended three-year partnership will continue to see the EE brand featured on all kit worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will also continue […]

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic […]

Wunderman Thompson UK and Duracell challenge football fans to keep up with the Duracell Bunny

<strong>Wunderman Thompson UK and Duracell challenge football fans to keep up with the Duracell Bunny</strong>

Wunderman Thompson UK has partnered with Duracell to bring football fans a unique social game to show off the power of Duracell batteries.  Duracell’s Optimum batteries provide superior performance, offering either Extra Power or up to 200% extra life for your devices.  To promote their benefits, Duracell has launched a competitive TikTok game that taps into the biggest fixture of the sporting calendar […]

GumGum to integrate advanced attention measurement across all contextual campaigns

GumGum to integrate advanced attention measurement across all contextual campaigns

The leader in contextual intelligence, GumGum, announced today that advanced attention measurement and optimization will be incorporated into all display creative campaigns running on the GumGum platform in 2023. By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) with GumGum’s market-leading contextual solution, advertisers will be able to move beyond basic viewability metrics and understand […]

Costa Coffee partners with Tik Tok star Fin Draper to promote new festive drinks range

Costa Coffee partners with Tik Tok star Fin Draper to promote new festive drinks range

What do you get when you team up iconic chocolate royalty with the nation’s favourite coffee shop*? Costa Coffee’s new festive campaign invites chocolate-loving fans to indulge their re-mixed taste sensations this Christmas with the launch of two new drinks inspired by Toblerone® and the return of the fan favourite – the Terry’s Chocolate Orange® Hot Chocolate. […]

Direct Line and Saatchi & Saatchi enlist leading content creators for humorous ‘alibi’ social campaign

Direct Line and Saatchi & Saatchi enlist leading content creators for humorous ‘alibi’ social campaign

Everyone knows Direct Line aren’t on price comparison sites, right? In a new piece of playful creative, acknowledging that not everyone knows this, Direct Line and advertising partners Saatchi & Saatchi UK challenged two of the UK’s leading content creators to use ‘everyone knows Direct Line aren’t on comparison sites’ as the world’s worst alibi. […]

Marriott tasks Ignis with Moxy social campaign

<strong>Marriott tasks Ignis with Moxy social campaign</strong>

The Meta and Tik Tok campaign for the hotel chain highlights the transformational nature of a stay at The Moxy. Ignis senior creative Scott Passfield worked with production company Mediorite and Director Clemence Bartram to produce a series of social vignettes, featuring the ‘Moxy Squad’. Ignis Senior Account Director Russell Keane said ‘Moxy is Marriott’s […]

Everyone should be connected at Christmas: O2 launches heart-warming Christmas campaign to help connect those most affected by the cost of living crisis

<strong>Everyone should be connected at Christmas: O2 launches heart-warming Christmas campaign to help connect those most affected by the cost of living crisis</strong>

O2, the UK’s largest mobile network, is launching its Christmas campaign ‘The Snowgran’ combining Christmas spirit with real action as it commits to gifting an additional one million GB of data to those in need this festive season.  The integrated campaign will run for six weeks and comes as around¹ two million UK households are now at risk […]

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