The premium supplement category is exhausting in its predictability – clinical whites and pharmaceutical sans serifs at one end, muted greens and softened wellness at the other. AEVUM, designed by brand & packaging design agency Greatergood, refuses both. Built around one of the oldest symbols in human culture, the Fountain of Youth, the brand translates a […]
The award-winning agency designed the identity to cut through complexity and help people better understand the realities of domestic abuse Award-winning London-based branding agency WMH&I has crafted a new brand identity for Surrey Domestic Abuse Partnership (SDAP), which brings together four independent charities to support survivors of domestic abuse across Surrey. SDAP is one of […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Animal welfare charity SPANA has rebranded as Working Animals International, a name that more clearly reflects its global mission to support working animals and the communities that depend on them. Since 1923, the charity has been dedicated to improving the lives of working animals, beginning in North Africa and later expanding to the Middle East, […]
The MSC blue fish label for seafood packaging allows consumers to verify their seafood comes from a fishery that meets rigorous, science-based standards True to its roots of partnering with clients to develop solutions that drive lasting impact and help move society forward, Prophet – a global growth and creative firm – has teamed with the Marine Stewardship Council (MSC), a global […]
New unified packaging system brings clarity, consistency and standout to Britain’s biggest bakery brand Taxi Studio has partnered with Warburtons to deliver a major packaging redesign across its 70+ product portfolio. Rolling out in Warburtons milestone 150th birthday year, the redesign ensures Warburtons remains distinctive and recognisable across multiple formats and aisles, helping to create stronger presence at shelf […]
New name, identity and website enable Allgeier IT Services to transition to independence following acquisition. Global design and technology company Athlon has led the strategic repositioning and new brand identity for AVENDIS, the German IT services platform formerly known as Allgeier IT Services (“AITS”). When Synova acquired Allgeier IT Services from Allgeier SE, a legal […]
In a major move for the UK and Ireland’s leading made-to-measure blinds and curtain retailer, Blinds2Go has unveiled a fresh new brand identity. One they hope will tap into the emotional benefits of their products, and better connect with customers. The new approach reflects a more design-led position for Blinds2Go, distinguishing it within a category usually focused […]
The brand known for cleaning over 100 surfaces now helps consumers clean up their financial records in partnership with Serasa After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]