Minecraft selects impact.com to power its first affiliate program as the company scales AI, creator and partnership capabilities impact.com, the global infrastructure for partnership-driven commerce, today reported second-quarter results marked by Minecraft’s launch of its first affiliate programme, a slate of AI-powered platform innovations unveiled at its annual iPX event, and continued global customer growth. During the […]
Burger King® UK is tackling the nation’s decision fatigue with the launch of the UK’s first ‘Decision-Free Drive-Thru’ – with just one thing on the menu, for customers who want it all without having to choose: the Burger Buddies 3-piece box, which features smaller, snackable versions of three of its most iconic burgers: the Whopper®, […]
Forget billboards for humans. Fresh cat food brand Marro has launched an OOH campaign for cats. In a new OOH twist on the Marro Meow competition, creative agency Wonderful Things has partnered with Marro to build miniature, cat-sized billboards that double as scratching posts for the next phase of the brand’s ‘Marro Meow’ campaign. The […]
Everyone´s home is a mess – more or less. IKEA Sweden are now showcasing the best way to reset everyday life, in a literally tidy campaign. Outdoor installations reveal “the other side” of things, by hiding the storage solution in plain sight –highlighting SAMLA as the hero without a cape. The storage boxes are filled […]
Former Monks AI Solutions Director and FCB Chicago production leader joins as LERMA/ continues investing in the leadership and capabilities shaping its next era LERMA/ has named José Julián Acosta Head of Production, marking the latest investment in the independent agency’s next era of growth and creative ambition. Acosta will lead the agency’s integrated production […]
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a strategic partnership with Screenverse who brings premium DOOH inventory to advertisers across a wide range of environments, from retail, residential, and office to transit, entertainment, healthcare, and more. With national scale, a highly experienced sales team, and hands-on, white-glove support, Screenverse […]
The award-winning brand platform returns, putting iconic Jelly Babies and Wine Gums back in jeopardy with a dangerously delicious new format This summer Maynards Bassetts is upping the ante in its latest playful chapter of its long-standing, award-winning ‘Set the Juice Loose’ campaign. Crafted by global creative agency of record, VCCP, the new instalment once […]
Veteran Brand Storyteller Brings Two Decades of Big-Idea Thinking To Growing Social-First Agency The Social Lights, the woman-owned social-first agency, has named Dave Bullen VP of Creative. Bullen joins from MONO, the Minneapolis creative agency where he spent 16 years, most recently as group creative director. Bullen has spent more than 20 years as an art director, leading […]
CreatorOS, the creator marketing platform that has powered campaigns for brands including McDonald’s, Three, Crocs, Subway and Channel 4, today announced it has rebranded to Nutcake. Following the recent launch of its AI-powered assistant with the same name, the company is bringing its entire offering under one name. CreatorOS established its infrastructure for end-to-end creator […]
Dotted Line Agency has appointed Jean-Pierre Bovie executive creative director. Bovie brings more than 20 years of creative leadership across retail, healthcare, CPG, nonprofit, entertainment and public-sector work. His experience spans brand platforms and integrated campaigns for The Coca-Cola Company, Walmart, Meijer, Children’s National Hospital and the Centers for Disease Control and Prevention. He joins […]
