DLMDD, the creative sound branding agency, today unveils a new brand identity, bringing together the agency’s full and expanding range of services under one roof, from sonic branding and music supervision to bespoke composition and music strategy. DLMDD is an agency of advertising-wired musicians making brands famous for how they sound, with clients including Cadbury, […]
Lufthansa has reassigned its creative budget. Serviceplan, House of Communication Munich, won the tender and will be responsible for the worldwide marketing communication of the Lufthansa brand. Lufthansa had previously worked with Accenture Song (formerly Kolle Rebbe). Carsten Hoffmann, VP Brand Experience, explains: “While we are very much looking forward to all that lies ahead, […]
The versatile stage and TV actor reprises his role as the scenic destination Burgenland’s brand ambassador, providing a magnificent scenic backdrop for the colorful culinary diversity and finest wines of the touristic regions. From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three regions is unique in itself […]
Today, HSBC UK, alongside inspirational Grand Slam-winner Emma Raducanu, launches a re-telling of classic fairy tales to educate on personal and financial resilience. Through ‘Fairer Tales’’ – the reimagined fairy tales of Cinderella, Sleeping Beauty and Rapunzel, who use their financial knowledge to solve their problems and save themselves – HSBC aims to set a […]
Multiple Cannes winner and driving force of TBWA\RAAD, one of the most awarded agencies in TBWA’s collective, Alex Pineda has been appointed as Chief Creative Officer of TBWA\Helsinki. Starting from September 2023 Pineda is committed in pushing the Finnish industry to world class. Pineda will steer the agency’s creative work together with eCD Laura Paikkari […]
The appointment follows a £2.5M pre-series A funding round, with backers including famous founders from global businesses Groupon, Brewdog, Clearscore, Mumsnet, Miniclip and The GOAT agency Basket, the ecommerce start-up changing the future of online shopping, announces Lee Lythe as Chief Marketing Officer, who will lead on multi-channel user acquisition, and build out publisher and […]
Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]
Following a banner year with the additions of Senior Executive Producer Alaina Zanotti and editor Raj Ramnauth, award-winning creative editorial/VFX company Nomad is continuing to grow its all-star team with the addition of VMA-nominated editor Zoë Mountain. Zoë is well-known for her taste-making music videos, including Gryffin and Tinashe’s “Scandalous” and The Kid Laroi’s “Love […]
LIONSGATE+, the premium streaming service from STARZ has launched a provocative new brand campaign that aims to position itself as the ultimate destination for unapologetic adult escapism. ‘Life Uncensored’, created by creative agency adam&eveDDB, is an integrated 360-campaign spanning TV, immersive OOH, radio, digital and social media. At the heart of the campaign is a […]
Digital creative agency UNFOLD has added Creative Director Jonathan Guillen and Associate Creative Director Nikki Black to its Talent department. For a decade, Guillen has worked with some of the world’s largest brands. As a creative director, his expertise spans across multiple verticals from 360 campaigns to digital, web, social and beyond. What unifies his […]