The brand’s first campaign with Mother Los Angeles follows four first-time entrepreneurs Shopify today unveiled ‘Just An Idea,’ a brand campaign for anyone with an idea they’ve never pursued. It’s built on a simple premise: something has changed. For most people, turning an idea into a business has always required things they didn’t have, like […]
Alpha Bank has unveiled a major transformation of its brand and retail experience, combining a new identity created by Pentagram with a reimagined branch concept by global strategy and design studio Dalziel & Pow. Guided by the new brand vision, ‘Home of Personalised Progress’, the transformation marks a new chapter for the 147-year-old Greek financial […]
Today Barclays UK launches its bold nationwide brand campaign, ‘We’ve Got Your Back’, illustrating how when the stakes are high, Barclays is there to back its customers with smart tech backed by real experts on hand. The integrated campaign, created with global creative agency of record VCCP, is the latest instalment of the ‘Backing Your […]
Launching 2nd November, the Million Hearts and Minds campaign uses the cultural touchstones of a generation to get over-40s Londoners checking the ‘silent killer’ before it’s too late Five months after being appointed to lead London’s landmark heart-health campaign, The Elephant Room has launched its first work for the Million Hearts and Minds Programme – […]
The platform brings together all aspects of Marie Curie’s work under one unified creative approach and launches with its first integrated campaign this week. Marie Curie, the UK’s leading end of life charity, has launched its first-ever integrated creative platform to reach more people with expert end of life care, information and support. The topic […]
Toaster, the creative product marketing agency, has appointed Neville Brody as Creative Chair. Brody is one of the world’s most influential designers, typographers and creative thinkers. His career spans more than four decades at the forefront of visual culture, with his work for the likes of The Face, Channel 4, Nike and Kenzo repeatedly challenging […]
As the sector counts down to the biggest trading weeks of the year, UK electronics retailers are leading on customer trust but could be let down by poor returns experiences, new data from Trustpilot shows. Trustpilot is calling on retailers to ensure their delivery and returns operations are ready to meet consumer expectations even under […]
From 2,039 brands screened to 50 selected, this year’s Rival 50 finds that earned attention, creators, and bold content – the tactics that once set challengers apart – are now standard practice. The brands pulling ahead are doing something harder. Every challenger brand has read the same playbook by now: earn attention instead of buying […]
Interactive formats give brands powerful new ways to compete for attention with viewers’ ad-break mobile habits Samsung Ads is introducing a suite of three new interactive advertising formats to Samsung TV Plus, enabling brands to turn viewing into engagement through creative campaigns that span the Samsung TV ecosystem. Launching in November, the three formats of […]
ABS Limited, an established UK consultant and provider of IT and Enterprise Resource Planning (ERP) services, today unveiled a new brand identity to celebrate 30 years in business, reflecting the way AI is changing what customers expect from their IT partners. The refresh comes as the wider IT industry goes through rapid change, with AI […]