Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means […]
Mr. Suffocate, Pro Pollution and Go Blind – a new range of products just in time for this year’s Christmas shopping. Every year, knowingly or unknowingly, Swedes buy millions of pirated goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Cheap? Yes, but not cool! […]
- Reddington joins following nearly 24 years at Carat Manchester
- Will provide additional client leadership across the agency’s BBC business
Havas Media Manchester has announced the appointment of James Reddington to the newly created role of Managing Partner. Reddington joins the agency following nearly 24 years at Carat Manchester, where he was Group Business Director, overseeing clients including Barratt Homes, Manchester Airport Group and Greggs. In his new role, Reddington will provide additional client leadership across the agency’s BBC […]
Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]
BT Security’s latest campaign produced by Wunderman Thompson UK highlights threats hiding in plain sight.
Appearances can be deceptive. Sometimes the security threats we face are hiding in plain sight. Not just sophisticated attacks – but patches, updates, equipment failure. The routine stuff that can help prevent much bigger issues. That’s why BT Security and its experts are always looking beneath the surface to spot the trends and threats that could impact them […]
Women in Advertising and Communications London (WACL) has launched the #FlexibleFirst campaign, calling for all organisations to adopt flexible working as standard. The aim is to ensure that flexible working is understood and embedded in our culture, encouraging a win-win opportunity for employees and businesses alike. #FlexibleFirst is about redressing the balance away from the default culture of full-time, […]
In September 2020, Yves Saint Laurent Beauty launched Abuse is Not Love, a program created in partnership with local associations in order to take into account cultural differences between countries, but above all to be as close as possible to the problem. In the United Kingdom, the brand is working with Women’s Aid: a federation of 250 […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign byB&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional spritz – Everleaf’s new […]
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The technology, called BrainImpression™, is a groundbreaking method for determining ad viewability and ad impressions, for example, when an advert is considered as […]
Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style […]