citizenM’s first West Coast hotel is now open in Seattle’s South Lake neighbourhood.

Global hotel innovator citizenM disrupts the traditional hospitality industry once more with its new app for the new era of travel

citizenM’s first West Coast hotel is now open in Seattle’s South Lake neighbourhood.

citizenM – the award-winning Dutch hotel and lifestyle company – has opened the doors to its newest hotel in Seattle’s South Lake Union neighbourhood. The opening is notable for many reasons: it’s the 20th citizenM hotel overall; the first opening of 2020, and the first on the West Coast. citizenM Seattle South Lake Union is […]

PB Creative continues the craziness with Axe Collisions!

PB Creative continues the craziness with Axe Collisions!

Following the enormous success of the iconic Lynx Africa and Marmite brand mash up, the craziness continues with two new additions to the Axe (Lynx in the UK) collisions family. Building on this success and the appetite that consumers clearly have for limited edition packs and further collisions pairings, PB Creative was briefed to consider […]

TMW Unlimited and Simple Skincare launch new campaign to spread kindness with Little Mix and Ditch the Label

TMW Unlimited and Simple Skincare launch new campaign to spread kindness with Little Mix and Ditch the Label

Simple have launched a new campaign, partnering with Little Mix for the third year in a row. Working alongside international youth charity Ditch the Label, the campaign which runs across Social, VOD, and Retail, aims to get people pledging to be kinder. The #SimpleChooseKindness campaign sees each of the Little Mix members – Perrie Edwards, […]

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New Design Studio So Far So Good Rebrands Plastic Free Fridays For Pivotal Plastic Reduction Campaign

New digital-first design studio So Far So Good (SF/SG) has unveiled its debut campaign with a radical brand redesign and social media campaign assets for grassroots movement Plastic Free Fridays. SF/SG, which is part of the Be Optimistic Group, has revamped Plastic Free Fridays’ brand logo, website and online assets, incorporating the colour pink to […]

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels. Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.

FutureBrand Index 2020 reveals seismic shift in the perception of PwC’s top 100 companies since outbreak of Covid-19

The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]

New TV Channel Brings First Ever 24-Hour Stream of Exclusive Influencer Content to Connected Devices

New TV Channel Brings First Ever 24-Hour Stream of Exclusive Influencer Content to Connected Devices

Having recently hit the headlines for partnering with ten of the world’s biggest social influencers, Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content. With contributors already reaching upwards of 20 million followers collectively, the launch of the new channel will bring inspirational one-of-a-kind short-form content direct […]

Roger Federer surprises two special fans with a tennis game on a rooftop in new Global Barilla campaign

We Are Social Milan creates ‘The Rooftop Match with Roger Federer’

Roger Federer surprises two special fans with a tennis game on a rooftop in new Global Barilla campaign

Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, […]

GSK Consumer Healthcare partners with GAY TIMES in new targeted brand campaigns for Sensodyne and Voltarol

GSK Consumer Healthcare partners with GAY TIMES in new targeted brand campaigns for Sensodyne and Voltarol

GSK Consumer Healthcare is keeping Pride alive this summer in a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with GAY TIMES Group. The partnership, a series of bespoke short films brokered by Publicis Media’s platformGSK, with GAY TIMES Group, is the first of many partnerships GSK and Publicis […]

NHS launches ‘Let’s Get Back’ campaign to encourage testing through NHS Test and Trace

Let’s Get Back is the new campaign highlighting the essential role of NHS Test and Trace in helping us get back to the things we love Let’s Get Back aims to normalise coronavirus testing through the NHS Test and Trace service as, without a vaccine or treatment, testing plays a vital role to control the spread of the virus Campaign launches with a fresh emotive and inspiring TV advert with song “Let’s Get Back” showcasing the things we loved before the outbreak The campaign is supported by major sport and entertainment brands including The Premier League, Merlin Entertainments and UK active To help the nation get back to enjoying many of the activities we love, everyone with symptoms, no matter how mild, is encouraged to get a free test by calling 119 or visiting NHS.uk

NHS launches ‘Let’s Get Back’ campaign to encourage testing through NHS Test and Trace

A new campaign, Let’s Get Back, was launched on Thursday 30 July by NHS Test and Trace chief Dido Harding focusing on how testing for coronavirus can help life to return to as close to normal as possible for millions of people in a way that is safe and protects our NHS. The campaign officially launched […]

M&C Saatchi Group Launches New Open House Programme As It Seeks To Make A Career In Advertising Accessible To All

The initiative is part of a series of steps the agency is taking to dramatically change how it attracts and recruits talent

M&C Saatchi Group Launches New Open House Programme As It Seeks To Make A Career In Advertising Accessible To All

M&C Saatchi Group has today announced the launch of M&C Saatchi Open House, a new free eight-week virtual training programme open to absolutely anyone who wants to learn more about a career in advertising. The primary goal of the initiative is to remove barriers for people who want to break into the advertising or communications industry but have […]

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