Partnership will enable brands to enhance their existing customer data and activate new and existing audiences from within esb’s platform Customer acquisition specialist esbconnect has announced a partnership with Sagacity, the UK’s leading data and analytics consultancy, that will see Sagacity’s UK-wide Intra dataset combined with esb’s own email dataset of 17m UK consumers. The […]
30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]
LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks”, in partnership with integrated agency VCCP London. The three social-first films aim to target Gen Z and bring awareness to the platform’s newly implemented immersive video ’ feature. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals […]
THIS™, the fastest-growing plant-based meat alternative brand, has appointed St Luke’s as its lead creative agency following a competitive pitch managed by new Marketing Director Debbie Epstein, in a pitch called following the decision to scale-up marketing investment for the key new year trading period. St Luke’s will be the creative agency of record for […]
The Shipyard, one of the nation’s fastest-growing independent advertising agencies, has named Patti Ziegler Managing Partner. Most recently serving as Chief Marketing Officer (CMO) and Strategic Business Lead for the multi-billion-dollar Scotts Miracle-Gro Company, Ziegler will now oversee a portfolio of clients as well as marketing and demand generation for The Shipyard – which now has 400 employees, […]
The work, created in collaboration with artist Alma Haser, promotes new ‘scrunch to release’ scented tissues from the brand. Kleenex is backing the launch of its new Easy Breathe tissues with a campaign by FCB London. Landing just in time for cold and flu season, Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when […]
To commemorate 21 years of Movember, the men’s health charity has teamed up with run coaching app Coopah to create a powerful film shining a light on the issue of men’s mental health. In the short film ten people whose lives have been affected by suicide, cancer or mental health were told to go for a run […]
The John Lewis Partnership has unveiled its latest campaign, specifically designed to raise donations for its Building Happier Futures programme. It was created in collaboration with Saatchi & Saatchi and fine artist – Izaac. The work leads with the design and launch of an exclusive lifestyle range created by the fine art student, which today […]
Using such channels to supplement linear TV activity, Audience Store was able to help Furniture Village beat footfall and sales targets in the lead-up to Black Friday last year. The campaign is one that will inevitably interest habitual TV advertisers intrigued by the possibilities of CTV for brand and performance. Furniture Village has relied on linear TV as its […]
The college has a new community-oriented look and feel thanks to the agency’s rebrand Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign. The new tagline, “Rise from Within,” logo and design elements aim to reframe the college’s identity as one that empowers […]