Multi-award-winning used car dealer – Trade Price Cars – is hoping to shake up the industry’s approach to customer communications throughout 2020, with an investment in state-of-the-art marketing technology. Wary of the batch-and-blast approach commonly adopted by automotive brands, this year is all about personalised communications that will enhance the customer experience, stresses founder Dan […]
Appointment signifies Publicis Groupe UK's commitment to strategy and creativity fuelled by Power Of One
Publicis Groupe UK has announced today that David Hackworthy, Saatchi & Saatchi’s Global Chief Strategy Officer, has been promoted to the newly created role of Chief Strategy Officer, Publicis Groupe UK, in addition to his existing remit. The appointment signifies Publicis Groupe’s commitment to the strength and breadth of its successful Power of One offering […]
Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
Newly created role will drive clients towards success globally, fueling new growth engine
Wunderman Thompson, a WPP company, announced that Iain Preston has been appointed Chief Client Success Officer for Wunderman Thompson’s EMEA region. Iain will report to Wunderman Thompson EMEA CEO, Ewen Sturgeon, and will be based out of London. An agency veteran known for his creative leadership and his ability to merge strong, high-performing teams, and […]
Last year, Cheil Worldwide launched a digital restoration project to bring back Donuimun Gate, Korea’s lost national heritage. The Donuimun Gate is one of the Four Great Gates built 600 years ago in Seoul, the capital city of South Korea, but was torn down in 1915 during the Japanese colonial period. The place is now […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road where millions of people goes from the capital to the coastline.
Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the […]
Bookmark Launches 2020 Industry Report on Experiential Marketing Alongside New Insights Hub
Bookmark Content and Communications has released a new and comprehensive Experiential Marketing Industry Report delivering the latest in experience-driven PR strategies for marketing and PR professionals. Experiential marketing if a powerful tool that marketers can use to confront the challenges of media saturation by elevating experiences as a crucial avenue in the nurturing of the […]
Report covers 9 themes across new opportunities, new tools, and advancing change; addresses the ways in which businesses can continue to harness changes to create progress.
Kin + Carta, the global consulting firm, has launched its 2020 Change report: Trends, Technology and The World in Progress. The report covers nine themes across three categories: new opportunities, new tools, and advancing change. This year’s themes include The Great Data Reckoning, which sheds light on the tipping point we’ve reached in the world when it comes […]
New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product options but then buy them on the high street: 33% of those aged 25 and under admitted as much, more than any other age group. Around half (48%) […]