Avec creates brand identity for Care, a new DTC skincare brand

Avec creates brand identity for Care, a new DTC skincare brand

New York branding and digital agency Avec creates brand identity for direct-to-consumer skincare start-up Care, showcasing the simplicity and efficacy of the new product line.  Care launched with five straightforward, high-performing skincare products: a cleanser and toner, two moisturisers, a night serum, a lip and eye cream, as well as a sunscreen that will launch in the early spring. […]

& SMITH creates identity for new hotel brand SALT

& SMITH creates identity for new hotel brand SALT

SALT of Palmar, the first hotel in a new sub-brand from The Lux Collective, has opened in Mauritius, with an identity by London-based branding agency & SMITH. Setting the foundations for a series of planned openings within the SALT brand, this 59-key hotel introduces a new breed of hospitality for the culturally curious, challenging perceptions […]

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher Masters a Perfect Blend of Cultural Collaboration for New Legent Branding

Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]

FFRE launch campaign with Serviceplan on International Epilepsy Awareness Day

FFRE launch campaign with Serviceplan on International Epilepsy Awareness Day

To coincide with International Epilepsy Day on 26 March 2019, the Fondation FranÇaise pour la Recherche sur ‘l’Épilepsie (FFRE), which supports research into epilepsy in all its forms, decided to convey their message in an unexpected and unique way. The Serviceplan France ‘Cash Épilepsie’ campaign aims to highlight the everyday experiences of people with epilepsy, and […]

TI Media and Picnic team to roll out ‘Stories’ digital campaigns for a raft of brands

TI Media and Picnic team to roll out ‘Stories’ digital campaigns for a raft of brands

TI Media has partnered with high-impact mobile advertising platform, Picnic, to create unique digital campaigns for brands using Picnic’s ‘Stories’ format across TI Media’s range of sites. The latest campaign, for PlayStation, sees the brand promote PS4 games including Spyro and Everybody’s Golf using the social media inspired stories format, and is the first of […]

Allianz recreates seminal moment in educational history in new ‘We Cover Courage’ campaign

Allianz recreates seminal moment in educational history in new ‘We Cover Courage’ campaign

Ad agency, In the Company of Huskies, launches new campaign ‘We Cover Courage’ for Allianz Ireland. The 60-second ad recreates the courageous moment in 1966 when Irish Minister for Education, Donogh O’Malley, announced free secondary school education, acting without the knowledge of his government. As no footage of the address survives, Huskies recreated the full […]

BBN expands with new partner agency in Spain

BBN expands with new partner agency in Spain

BBN continues its global expansion by announcing the appointment of a new partner agency in Madrid, Spain. The Marketing Hub (TMH) is based in Madrid, Spain and is headed by business partners Pedro Guillén and Manuel Tello. TMH is a native digital B2B marketing agency, specialising in the management of sales and marketing programmes for […]

Deputy hires new CMO, expands International team to Silicon Valley

Deputy hires new CMO, expands International team to Silicon Valley

Deputy, the award-winning workforce management software platform, announced the hiring of Jennifer Shambroom as its new Chief Marketing Officer, expanding its global team to San Francisco. With a long-standing track record leading high performance marketing teams, Shambroom brings a wealth of experience to Deputy on the heels of its $81 million Series B investment round. […]

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