· Over three-quarters (76%) of UK marketers believe either context or mood have the greatest impact on ad effectiveness vs 4% for past behaviour. · 84% think mindset-aligned advertising matters as a key performance driver. · The Marketers’ Take On Mindset: The 2026 Global Report charts changing digital attitudes and strategies among more than 2,000 […]
Nunn to lead LePub’s U.S. operation from its New York hub, scaling culture-first, data-infused creative model. Appointment completes leadership bench in New York including Jim Curtis, Chief Creative Officer; Katie Coane, Head of Strategy; and Lorna Ruane, Global Head of Data and Culture Lab LePub New York today announces the appointment of Shannon Nunn as […]
Campaign Built on a Shared Family Dynamic Targets Filipino and Indian Communities Sending Money Home Little Big Engine, an independent creative, production and branding agency, is launching “Alpha Auntie,” a campaign for Wise, the global technology company building the best way to move and manage the world’s money. The campaign was developed specifically for Filipino […]
Andrew Bailey joins as Group Creative Director and Stuart Hayhurst as Group Planning Director Independent integrated agency Curiosity has hired Andrew Bailey as group creative director and Stuart Hayhurst as group planning director. Both hail from The Martin Agency, where they worked alongside Head of Strategy Taylor Wiegert, who joined Curiosity in 2024. Bailey will lead […]
The agency evolves the kefir pioneer for its next stage of growth, creating a more distinctive brand built for the future. The UK’s No 1 Kefir brand, Biotiful Gut Health, has unveiled a new brand world design, created with strategic design consultancy Lewis Moberly. Having establish kefir as a mainstream offer in the UK, Biotiful […]
Best-selling author Dawn O’Porter joins as ambassador for year two, following a 27% increase in brand favourability Dr. Oetker Ristorante has renewed its Radio Times Book Club partnership for a second year, after the debut campaign boosted brand favourability by 27%*, bringing together books and pizza to inspire the perfect night in. Dawn O’Porter leads […]
We Are Social is driving forward a centralised approach for paid social performance content, and select campaigns across key European and Middle Eastern markets for Deliveroo. To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices. Together, they will cover […]
Clever Social Media Effort Taps Into Popular #texttosongs Trend To Give Voice To Unhappy Cable Customers Bray & Co., the independent, award-winning, full-service creative agency focused on helping brands Rise Above, has launched a savvy social media campaign for Fidium Residential Fiber Internet that turns real complaints about competing internet providers into Fidium-themed songs, with […]
Strategic leadership hire accelerates Independent’s ambition to build Europe’s leading sport and entertainment group, introducing a distinctive commercial offer bridging world-class talent, external rights holders, and global brands. Independent Talent Group today announces the appointment of Dan Chard in the newly created role of Chief Commercial Officer. The senior appointment marks the latest milestone in Independent’s […]
The North East Mayoral Strategic Authority has appointed BrandXYZ and Newcastle-based Gardiner Richardson to create the brand for the region’s proposed future integrated transport network. Purpose-driven brand and communications agency BrandXYZ joined forces with Newcastle-based Gardiner Richardson for the competitive public tender, combining BrandXYZ’s specialist transport-branding expertise with Gardiner Richardson’s award-winning creative development and design […]