Innovative used car brand challenges industry norm with new approach to customer comms

Innovative used car brand challenges industry norm with new approach to customer comms

Multi-award-winning used car dealer – Trade Price Cars – is hoping to shake up the industry’s approach to customer communications throughout 2020, with an investment in state-of-the-art marketing technology. Wary of the batch-and-blast approach commonly adopted by automotive brands, this year is all about personalised communications that will enhance the customer experience, stresses founder Dan […]

Publicis Groupe UK promotes David Hackworthy to Chief Strategy Officer

Appointment signifies Publicis Groupe UK's commitment to strategy and creativity fuelled by Power Of One

Publicis Groupe UK promotes David Hackworthy to Chief Strategy Officer

Publicis Groupe UK has announced today that David Hackworthy, Saatchi & Saatchi’s Global Chief Strategy Officer, has been promoted to the newly created role of Chief Strategy Officer, Publicis Groupe UK, in addition to his existing remit. The appointment signifies Publicis Groupe’s commitment to the strength and breadth of its successful Power of One offering […]

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Brands Focused on Customer Experience Three Times More Likely to Exceed Business Goals, Reveals New Report from Adobe

Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]

Wunderman Thompson Appoints Iain Preston as Chief Client Success Officer, EMEA

Newly created role will drive clients towards success globally, fueling new growth engine

Wunderman Thompson Appoints Iain Preston as Chief Client Success Officer, EMEA

Wunderman Thompson, a WPP company, announced that Iain Preston has been appointed Chief Client Success Officer for Wunderman Thompson’s EMEA region. Iain will report to Wunderman Thompson EMEA CEO, Ewen Sturgeon, and will be based out of London. An agency veteran known for his creative leadership and his ability to merge strong, high-performing teams, and […]

YouTube and Google UK return to Sponsor The 22nd FAB Awards and The FAB Forum in May

YouTube and Google UK return to Sponsor The 22nd FAB Awards and The FAB Forum in May

The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]

McCann fill a highway with sunblock in Peru

To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road where millions of people goes from the capital to the coastline.

McCann fill a highway with sunblock in Peru

Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative  #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the […]

New Industry Report on Experiential Marketing

Bookmark Launches 2020 Industry Report on Experiential Marketing Alongside New Insights Hub

New Industry Report on Experiential Marketing

Bookmark Content and Communications has released a new and comprehensive Experiential Marketing Industry Report delivering the latest in experience-driven PR strategies for marketing and PR professionals. Experiential marketing if a powerful tool that marketers can use to confront the challenges of media saturation by elevating experiences as a crucial avenue in the nurturing of the […]

Kin + Carta Launches 2020 Change Report: Trends, Technology and The World in Progress

Report covers 9 themes across new opportunities, new tools, and advancing change; addresses the ways in which businesses can continue to harness changes to create progress.

Kin + Carta Launches 2020 Change Report: Trends, Technology and The World in Progress

 Kin + Carta, the global consulting firm, has launched its 2020 Change report: Trends, Technology and The World in Progress. The report covers nine themes across three categories: new opportunities, new tools, and advancing change. This year’s themes include The Great Data Reckoning, which sheds light on the tipping point we’ve reached in the world when it comes […]

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