Cornett Expands Its Already Enviable Strategic Offering with the Hiring of Ginger Smithwick and Ellie Kangur

Cornett Expands Its Already Enviable Strategic Offering with the Hiring of Ginger Smithwick and Ellie Kangur

Independent, full-service advertising agency Cornett is expanding its already substantive strategic offering with the hiring of Ginger Smithwick, SVP, director of Strategy, and Ellie Kangur, brand strategist, CEO and owner Christy Hiler announced today. Smithwick has more than 20 years experience exploring the why behind consumer behavior—and crafting strategies to change them for some of the biggest brands in […]

Hint Water Splashes into Summer with Bold New Campaign to Combat Arch-enemy Sugar

Hint Water Splashes into Summer with Bold New Campaign to Combat Arch-enemy Sugar

   “Break Sugar’s Spell” to Run Throughout the 100 Days of Summer Hint, Inc., maker of the market-leading flavored unsweetened still water, is making a splash this summer with a new marketing campaign, “Break Sugar’s SpellTM”, the brand’s first new campaign in more than two years. For this campaign, Hint partnered with Common Good to develop […]

VERY INTRODUCES ITS NEW ‘OPERATION BACK TO SCHOOL’ CAMPAIGN

VERY INTRODUCES ITS NEW ‘OPERATION BACK TO SCHOOL’ CAMPAIGN

Very has unveiled its new campaign, ‘operation back to school’, designed to make the back-to-school shopping mission a breeze for parents. The new campaign, which has been developed in collaboration with The Gate, draws on Very’s brand platform, ‘let’s make it sparkle’ and the energy of the retailer’s fluent devices, its three flamingos, to create […]

VeraViews Partners with AIREV to Set Gold Standard for Ad Fraud Prevention in GCC

VeraViews Partners with AIREV to Set Gold Standard for Ad Fraud Prevention in GCC

VeraViews, an open-ledger advertising ecosystem designed to prevent ad fraud, is proud to announce its partnership with AIREV, an AI specialist, to launch a groundbreaking initiative in the United Arab Emirates (UAE). VeraViews and AIREV will combine their expertise in Web3 and AI to tackle ad fraud, a pervasive issue in digital advertising. According to […]

Humanaut Positions Blueair as Air Wellness Experts in Latest Campaign

Humanaut Positions Blueair as Air Wellness Experts in Latest Campaign

Creative agency Humanaut is launching a new advertising campaign for Blueair air purifiers, “Air Designed for a Better Life.” The focus? How clean air can impact and improve your quality of life vs. how the machines work. Blueair’s products create air that’s free from 99.97% of pollutants, distracting allergens, undesirable odors and unhealthy germs. They are also known for […]

DUDE Announce New Leadership Line Up

DUDE Announce New Leadership Line Up

DUDE today announce that London CEO Francesca Spitali and London Executive Creative Director Curro Piqueras have been promoted to partners in DUDE London to work in alignment with the group’s central leadership team in Milan. Francesca and Curro’s expertise and creative talents have been pivotal to DUDE‘s growth of the London office. Under their leadership […]

AnalogFolk launches provocative campaign aiming to transform leadership in the advertising industry

AnalogFolk launches provocative campaign aiming to transform leadership in the advertising industry

AnalogFolk is calling on the industry to participate in recommending outstanding diverse and female creative talent to create an Open Source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to […]

LARKSFIELD PLACE NAMES SENIOR SERVICES AGENCY VARSITY AOR FOLLOWING COMPETITIVE REVIEW

LARKSFIELD PLACE NAMES SENIOR SERVICES AGENCY VARSITY AOR FOLLOWING COMPETITIVE REVIEW

Branding research, sales consulting and digital marketing campaign on tap for multi–year awareness and sales effort Senior services agency, Varsity, has been selected as the agency of record for Wichita, Kansas-based senior living community, Larksfield Place. The competitive win followed an RFP process that involved several other marketing firms. The multi-year project involves branding research, sales consulting, development […]

Major New Initiative by Get Biofuel Encourages Drivers to Easily Switch to Unleaded 88 and Make a Difference for the Planet

Major New Initiative by Get Biofuel Encourages Drivers to Easily Switch to Unleaded 88 and Make a Difference for the Planet

During a time when most news about the climate and environment is challenging at best (and depressing at worst), drivers are now learning there is something incredibly easy most of them can actually do to help nature. Get Biofuel, a new consumer marketing mission from D.C.-based Growth Energy, the nation’s largest biofuel trade association, is based […]

Evan Evans Embarks on Digital Journey with Clarion Communications

Evan Evans Embarks on Digital Journey with Clarion Communications

To amplify its digital presence, Evan Evans, the iconic British tour operator, has appointed Clarion Communications as its Digital PR agency – the latest win for its recently relaunched digital offering, Clarion Clout. Clarion’s campaign will weave together creative media and influencer strategies, working hand-in-hand with targeted search campaigns to not only drive bookings, but […]

1 2 3 1,109