Raindrop, the full-service creative, branding and performance marketing agency based in San Diego, is launching a comprehensive multichannel marketing campaign and a national rollout of Forall, the clean, flavourless protein powder that is set to disrupt the $30B global protein powder market. Forall represents a revolution in the protein supplement category. The product contains one […]
Independent brand and cultural transformation company BBD Perfect Storm has made a strategic majority equity investment in leading independent creative agency St Luke’s. This brings together two successful and complementary businesses to form a new UK-based agency group with international reach. The partnership has been designed to meet growing client demand for senior-led, independent agency partners that […]
With Driven by Dreams, Dentsu Creative Italy marks its debut collaboration with Automobili Lamborghini through a powerful emotional manifesto, seamlessly blending the wonder of childhood imagination with the brand’s most iconic codes. Automobili Lamborghini and Dentsu Creative Italy unveil Driven by Dreams, a new branded content project celebrating the deep connection between the brand and the power of imagination. A journey that begins […]
Boots Opticians has unveiled a bold new brand campaign that sets out to refresh and strengthen its long-term brand identity. The campaign celebrates the many reasons to choose Boots Opticians for expert, personal and clinically-led eye care. The through-the-line integrated campaign has been created with media agency, The River Group, and is launching on television on 16 January 2026. The 360-degree campaign spans TV, OOH, radio, paid and owned social, email, PR and instore […]
The Iconic Character Returns to Reignite Curiosity and Inspire a New Generation to “Stay Thirsty®” for a Story-Rich Life After nearly a decade, Dos Equis® is bringing back The Most Interesting Man in the World® with the legendary rallying cry, “Stay Thirsty, My Friends®,” to reawaken a sense of curiosity, boldness, and story-rich living. The […]
First Aid Beauty, a sub-brand of Procter & Gamble and cult-favorite skincare brand known for its ultra-hydrating, sensitive skin-friendly formulas, will be the Official Skincare of Team USA at the Olympic and Paralympic Winter Games Milano Cortina 2026. View this post on Instagram A post shared by First Aid Beauty (@firstaidbeauty) To help support athletes in […]
Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief Operating Officer Kevel, the leading retail media technology provider, today announced the appointment of Jaclyn Nix as Chief Operating Officer. Nix brings more than 18 years of digital marketing and retail media expertise to […]
NORD Helsinki has launched Go Have an Adventure, a new campaign for Swiss camper sharing platform MyCamper, rolling out across six countries. The aim of the campaign was to crystallize MyCamper’s slogan, “Your ride to adventure,” and position the service as an enabler of adventures – not merely a practical campervan rental service. The campaign […]
Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]
British Heart Foundation (BHF) has launched “In Living Memory” with Saatchi & Saatchi, an integrated campaign marking the charity’s 65th anniversary by celebrating 65 survivors of cardiovascular disease whose lives have been saved by critical BHF-funded research. 65 commemorative benches – which will remain in situ for at least five years – will be installed […]