Dry Jan? DUREX Says Ladies, Let’s Lube

Dry Jan? DUREX Says Ladies, Let’s Lube

This month, Havas reprises Durex’s Ladies, Let’s Lube campaign with a cheeky nod to everyone whose January is a bit drier than expected. The tactical press, social and OOH ad injects some double answers into the concept of Dry January, as the question ‘Dry Jan?’ is answered simply with a bottle of Durex Naturals Intimate […]

Industry’s First 40 Over Forty Platform Launches

Industry’s First 40 Over Forty Platform Launches

Today, 20th January 2020 marks the launch of the first 40 Over Forty, a platform where anyone can nominate colleagues and those they admire, to celebrate what they bring to the advertising, marketing and media industry because of their age, not despite it. 40 Over Forty aims to shine a much-needed spotlight on the talent surrounding us and to acknowledge men and women within a […]

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

Integrated social promotion #GiveGROAGo uses automated Twitter coupons to offer student discount Co-op has used a highly targeted, dynamic digital out-of-home campaign using location data to drive demand for its new and exclusive, extensive plant-based range, GRO. GRO’s aim is to celebrate the diversity and deliciousness of plant-based food and the range is designed with […]

Topdeck Breaks Category Mould With Brave Move From Travel Porn To Authenticity

Topdeck Breaks Category Mould With Brave Move From Travel Porn To Authenticity

Topdeck Travel the global travel brand has repositioned itself, supported by its first ever campaign created with next generation specialist creative agency ZAK, in a bid to engage and recruit new audiences.  For their youth audience, travel is their liberation from normal life. Except it isn’t. Travel is full of fakery and it’s a sea of sameness. […]

Bought By Many launches ‘Love Your Pet Better’ campaign as it passes 100,000 pet insurance policyholders

Bought By Many launches ‘Love Your Pet Better’ campaign as it passes 100,000 pet insurance policyholders

Bought By Many, the UK’s most-trusted pet insurance provider, has launched its largest TV & print advertising campaign – ‘Love Your Pet Better.’ Played out via top tier channels and in national press, the campaign represents the brand targeting further growth in 2020, having hit 100,000 pet insurance policy holders at the end of 2019.  […]

Kindred Agency Employs The Talents Of Actor Vinnie Jones To Showcase The New SsangYong Korando

Kindred Agency Employs The Talents Of Actor Vinnie Jones To Showcase The New SsangYong Korando

Kindred Agency launches a new film entitled ‘Straight Talking’ to help Korean car brand SsangYong promote their new mainstream petrol SUV. To cut through the regular clutter and create an advert that speaks directly to consumers, Kindred called on straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the […]

P&O Ferries Launches BREXIT Reassurance Campaign

P&O Ferries Launches BREXIT Reassurance Campaign

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The campaign created by Publicis•Poke aims to approach the subject head-on by reminding […]

2019 Marketing Deal Data Shows That Content Is King

2019 Marketing Deal Data Shows That Content Is King

New research has shown a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail content production […]

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