The film offers a meditative road trip through the beautiful Australian countryside, behind the wheel of an Audi A6
‘The Drive’ is available to watch on Monday, April 6th at 14:00 AEST on Audi Australia Facebook and YouTube channels
With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road […]
New research has shown that the UK’s social media conversations during the coronavirus pandemic have focused on ‘community’: the number of posts on social platforms using that word has jumped 82% over the past month. It’s being driven largely by older Brits: nearly half (47%) of posts mentioning community or community spirit have come from […]
The charity Marie Curie has launched an emergency appeal campaign with work created, at no cost, by Saatchi & Saatchi to raise the donations it needs to fund its vital work caring for terminally ill people during the current crisis. Marie Curie and Saatchi & Saatchi are appealing to advertisers and media owners to donate media space unused […]
Integrated agency WPNC is aiming to help charities raise vital funds during the Coronavirus pandemic by launching an “emergency ad” production service. While social distancing means filming of new ads is more difficult, the agency – which counts the likes of London’s Air Ambulance, Plan International UK, GOSH and Children With Cancer UK among its third-sector clients […]
Today, the UK Out of Home industry has come together to launch ‘Grateful Britain’, a nationwide DOOH campaign to pass on the nation’s gratitude to NHS staff and other key workers that continue to work on the frontline of the fight against coronavirus. Initiated by Outsmart, the OOH trade association, the campaign runs throughout April […]
Ad from Brave targets new gamers with an interest in history who seek a challenging and rewarding game
Creative agency Brave launches ad campaign for ‘massively multiplayer online’ (MMO) game, World of Tanks: ‘The Art of Winning’, which hits screens today. The creative shows a strategy game-loving hero winning a seemingly unlikely victory on one of the many battlefields featured in World Of Tanks. The real-world preparation that made his victory possible is […]
Cheil Romania is continuing to support the work of ANAIS, the anti-domestic violence association, with a new campaign that warns of the dangerous escalation of abuse that the lockdown has already incited. Three heartbreaking new films and three new print executions all carry the hashtag, #IsolateViolence, and urge people to call the emergency services if […]
RB cleaning brand Vanish today returns to UK TV screens with a new advertising campaign, shining a light on the sheer amount of dirt hiding in the nation’s carpets. Titled Carpet Street, it dramatises the fact that even after vacuuming, carpets are covered in the same dirt you’d find on the street – and highlights the ability of […]
Provocative campaign responds to global sustainability issues
London creative agency AML Group has created an uncompromising and provocative campaign for Robeco, Dutch-based global leader in sustainability investing. The print and digital campaign features four executions with bold headlines that confront the big issues around sustainability including globalisation, deforestation, plastic pollution and the internet as a surprising source of carbon emissions. Headlines like Profit Will Save The Planet and The Climate has A […]
ALDI SÜD and ALDI Nord in partnership with McCann Germany launched a joint TVC to thank their more than 83,500 employees, who are making extraordinary efforts in the current crisis, calling for unity and support. The TVC’s unusual style is adapted to the new Corona-reality: selfie videos of employees in ALDI stores and hundreds of […]
