Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment Debuts “Live the Game” for PlayStation VR

Sony Interactive Entertainment debut’s its latest spot for PlayStation VR, “Live the Game.” Intended to dramatize the out of this world experience PlayStation VR offers, this new global campaign features gamers being returned from the game world to the real world. A young man is dropped back to suburbia by some tough-looking London gangsters, a […]

Catch Christmas with Orange and Publicis Conseil

Catch Christmas with Orange and Publicis Conseil

Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the “Connected House” and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house… in shops or on the street. It all begins when […]

Use emotional intelligence to reverse churn rates in the industry, says Karen Blackett at WellFest

Use emotional intelligence to reverse churn rates in the industry, says Karen Blackett at WellFest

The ad industry is losing talented people at “unsurprisingly high rates”, according to Karen Blackett OBE, WPP UK country manager and chairwoman MediaCom, UK & Ireland. Speaking on Tuesday 12 November at WellFest, the brand-new workplace wellbeing conference organised by NABS, Karen called for an increased focus on emotional intelligence in order to support and […]

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

‘Christmas Is For Children. So For All Of Us’: Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.

German Supermarket PENNY Encourage People To Rediscover Their Inner Child

This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’.  PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a […]

UNILAD launches world’s first blood bank for gay and bisexual men

• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS • Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months • Illegal Blood Bank opens on Saturday 23rd November in secret London location

UNILAD launches world’s first blood bank for gay and bisexual men

LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year.  UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]

The Gate Shoots Powerful TV Advert For Lifesaving Air Ambulance Charity

The Gate Shoots Powerful TV Advert For Lifesaving Air Ambulance Charity

Manchester-based film and creative content company, The Gate, was commissioned by Air Ambulance: Kent, Surrey, Sussex (AAKSS), to produce a TV campaign, to raise the charity’s profile regionally. The Gate was briefed to create a campaign which would generate a direct response, by encouraging viewers to reach for their phone, and donate to the life-saving service. AAKSS […]

#vanderers: easyJet’s first ever influencer-only campaign in the UK

#vanderers: easyJet’s first ever influencer-only campaign in the UK

easyJet, in collaboration with the Netherlands Board of Tourism & Conventions, have embarked on their first ever influencer-only campaign in the UK, called #vanderers. It will come as no surprise to hear that Holland is one of easyJet’s most popular destinations, and there are so many great Dutch cities to discover, all within easy reach […]

Pizza Hut launches its first ad with boldest campaign ever with Bhuvan Bam, a.k.a BB Ki Vines

Conceptualized by Creativeland Asia, this campaign highlights Pizza Hut’s WOW Everyday Value Offer of tastiest pizzas starting at INR 99

Pizza Hut launches its first ad with boldest campaign ever with Bhuvan Bam, a.k.a BB Ki Vines

In a complete brand refresh, India’s leading pizza chain Pizza Hut’s new campaign announced a bold and fun campaign using internet star, Bhuvan Bam, being hypnotized by the delicious new range of pizzas.  The new TVCs have one of India’s most popular Youtubers Bhuvan Bam (BB Ki Vines) getting into a frenzy the moment the thought of a pizza comes […]

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Save the chocolate: Fairtrade Finland launches campaign to show the impact of climate change

Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens […]

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