Kindred Agency Employs The Talents Of Actor Vinnie Jones To Showcase The New SsangYong Korando

Kindred Agency Employs The Talents Of Actor Vinnie Jones To Showcase The New SsangYong Korando

Kindred Agency launches a new film entitled ‘Straight Talking’ to help Korean car brand SsangYong promote their new mainstream petrol SUV. To cut through the regular clutter and create an advert that speaks directly to consumers, Kindred called on straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the […]

P&O Ferries Launches BREXIT Reassurance Campaign

P&O Ferries Launches BREXIT Reassurance Campaign

P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The campaign created by Publicis•Poke aims to approach the subject head-on by reminding […]

2019 Marketing Deal Data Shows That Content Is King

2019 Marketing Deal Data Shows That Content Is King

New research has shown a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail content production […]

Do You Almond?

Do You Almond?

Almond Board Of California Launches Integrated Campaign To Fuel Demand For Almonds In The UK The Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market. As consumers […]

What’s ahead for 2020? Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

What’s ahead for 2020?  Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade.

From multiverse exploration to anti-Instagram dining, “The Future 100” annual report  looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report.  “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]

Adverty is now a Unity Technologies Asset Store Publisher

Adverty is now a Unity Technologies Asset Store Publisher

Adverty AB (publ) is now a Unity Technologies Asset Store publisher, providing developers with easy access to its ad technology. Planned launch early 2020. Adverty, the leading seamless in-game ad tech company, is developing a version of its Unity SDK to be enabled on the Unity Asset Store, a marketplace where all creators can find, […]

Twist Your Style: OREO sparks playful connections with first fashion collection

Twist Your Style: OREO sparks playful connections with first fashion collection

Cookie brand collaborates with influencers from the UK, France and Germany to develop and promote collection, which features iconic OREO imagery Initiative developed in partnership with creative agency ELVIS Supported by campaign which will run across TV, social, digital, in-store and PR channels in 11 European markets OREO, the world’s favourite cookie, has revealed its […]

Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy

Sécurité Routière Unveils New Campaign, Tagline and Communication Strategy

Under Umbrella of Appointed Agencies: Serviceplan France & Babel & Madame Bovary Serviceplan France, Babel and Madame Bovary make up a triumvirate of agencies appointed by Sécurité Routière to conceive a striking new TV and radio campaign and communications strategy launching at the start of 2020.    Sécurité Routière is revealing a new road safety […]

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