MAGNUM® PARTNERS WITH TROYE SIVAN TO CREATE THREE ALL-NEW MOOD-INSPIRED HONEY REMIXES

MAGNUM® PARTNERS WITH TROYE SIVAN TO CREATE THREE ALL-NEW MOOD-INSPIRED HONEY REMIXES

The inter-agency IPG team of Golin, LOLA MullenLowe, Mindshare, MullenLowe and Big Sync Music launch the Magnum® Wherever Pleasure Takes You campaign and NPD with newly-remixed Troye Sivan tracks Magnum® ice cream has teamed up with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track ‘Honey.’ […]

Robot dog mimics heat stroke symptoms in an unprecedented OOH build: Nordic pet brand’s latest campaign stuns in the streets of Finland

Robot dog mimics heat stroke symptoms in an unprecedented OOH build: Nordic pet brand’s latest campaign stuns in the streets of Finland

The Nordics’ leading petcare brand Musti Group launched a campaign warning dog owners to never leave their dog alone in a hot car. The campaign features a custom made robotic dog that simulates the symptoms of a heat stroke. The robot is placed inside a car and its movements are triggered by changes in temperature. […]

FCB London and D&AD launch AdVocab for industry newcomers

FCB London and D&AD launch AdVocab for industry newcomers

FCB London has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. AdVocab, created in partnership with D&AD’s New Talent programmes Shift and New Blood, is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language […]

Grease Monkey Launches Campaign Created and Produced by Fortnight Collective to Express Gratitude for Valued Mechanics

Grease Monkey Launches Campaign Created and Produced by Fortnight Collective to Express Gratitude for Valued Mechanics

Grease Monkey, a flagship FullSpeed Automotive brand and leading automotive aftermarket services platform, wanted to recognize and truly thank valued mechanics at their more than 350 centers across the USA. So this year, the company launched a robust campaign highlighting those workers and all professional automotive technicians in a very moving, integrated campaign that launched […]

Immediate announces partnership with Opt Out Advertising to unlock consentless advertising

Immediate announces partnership with Opt Out Advertising to unlock consentless advertising

Immediate, home to trusted brands that people love, announces a new strategic partnership with Opt Out Advertising, providers of privacy-friendly advertising solutions for advertisers and publishers. The partnership will see Immediate benefit from Opt Out Advertising‘s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ […]

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

WALL’S ICE CREAM UNLEASHES HAPPINESS WITH ITS LATEST MASTERBRAND CAMPAIGN

Live now, Wall’s, the iconic ice cream brand is putting their biggest investment to-date behind a Masterbrand campaign. Investing a substantial £10m across the campaign, this represents a step-change for Wall’s, moving from directly supporting Wall’s sub-brands, such as Twister, Cornetto and Solero, to supporting the Wall’s Masterbrand. A 360-degree marketing campaign will place the […]

As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their […]

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