23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.
Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to […]
adam&eveDDB, Studio Republic and LiveWire Sport have been working on a pro bono basis with The Captain Tom Foundation to help launch a brand new fundraising initiative – the Captain Tom 100. The challenge, based around the number 100 is being organised by The Captain Tom Foundation with London Marathon Events to celebrate Captain Tom’s […]
Created by Vivaldi, Dacia’s April Fool’s Day campaign launches car into space via livestream
Having mastered the best value car on earth, Dacia have devised an initiative that is truly out of this world, turning their ingenious skills to space travel with the Dacia Dustar car, which launched into space via livestream at 09:00am BST on April 1st. OK, it may only be a toy car, but the venture […]
Papa John’s launches first global ‘Plant Love’ campaign to promote increased choice for pizza fans.
Papa John’s is today launching its first coordinated global campaign in over 12 countries globally to ‘plant love’ with its pizza fans worldwide. ‘Love Pizza, Love the Planet’ aims to promote the importance of nature and natural ingredients in Papa John’s pizzas, spotlighting new or existing plant-based or inspired ranges. New pizzas launching in various markets […]
The Sun’ new TV advertising campaign says a big thank you to the Jabs Army, recruited by The Sun in partnership with the Royal Voluntary Service, to help the NHS get the nation back on its feet. Since January, The Sun has signed up 50,000 readers to volunteer as part of The Sun’s Jabs Army, […]
A member of the advertising industry has created an ad in a private capacity and paid several thousands of pounds for it to appear in the media from today to both thank Astra Zeneca for producing its Covid-19 vaccine at cost and to encourage everyone who is offered it to take it. The author, Michael […]
10 Days commissioned to capture the beauty in Firetree’s unparalleled chocolate making craft.
Firetree is a multi-award winning luxury chocolate brand made from some of the rarest cacao beans in the world, sourced from the mysterious volcanic islands of the South Seas in “the ring of fire”. But the story of their craft is one visually untold. FIRETREE // INSIDE THE MELTING POT from 10 Days on Vimeo. “Inside […]