Gannett, the largest U.S. newspaper publisher as measured by total daily circulation, is launching an ambitious brand campaign to promote local journalism in three of its largest markets: Nashville, Austin and Phoenix. The “Here For It” campaign, running now through October 2022, was produced in collaboration with Lexington, Kentucky-based ad agency Cornett to boost awareness of The Tennessean, Austin […]
Outdoor media features Pride icons made from the colourful range of stamps in Brighton, Cardiff, and Birmingham during this month
To celebrate LGBTQ+ Royal Mail employees and everyone else taking part at Pride events happening across the country in August, AMV BBDO has created an outdoor campaign that will be seen at the different pride parades this summer. The work is part of the brand’s ongoing relationship with the agency since last summer. The strategic […]
Insurance and sports worlds collide in new ads showcasing Plymouth Rock’s partnerships with the Patriots, Red Sox and Bruins
Plymouth Rock Assurance today announced the official launch of its latest multi-channel ad campaign titled, “The Bostonians.” Assembling a cast of characters from across the Boston sports world, the new creative positions Plymouth Rock as the go-to insurance provider for Boston sports fans. “Plymouth Rock was founded with the idea to offer more than just […]
Activation created in partnership with AMV BBDO and Spark Foundry is happening in London, Leeds and Manchester
UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech […]
Football has a long history of uniting people both on and off the pitch and whilst many celebrated the Lionesses UEFA Euro win, conversations surrounding gender equality increased and were brought to the fore. Christian Aid picked up on this changing sentiment and has planned a reactive campaign to highlight gender injustice across the world. […]
Next phase of ‘Should’ve 2:0’ campaign offers a playful take on Specsavers’ iconic tagline
SPECSAVERS UNVEILS INTEGRATED CREATIVE CAMPAIGN ‘I DON’T GO…’ TO HIGHLIGHT ITS HOME VISITS SERVICE
A short film for SKYN by UltraSuperNew Tokyo hypnotises couples and introduces them to each other as strangers
SKYN condoms wanted to remind couples in a long-term relationship about the fresh and exciting feelings they had for each other when they first met, which often fades in time, especially when the relationship becomes long term. They also wanted to remind them, and encourage them to reflect on, why they are still together now, […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
Virtual production has allowed Currys colleagues go global, all from a North London studio; Campaign was developed by AMV BBDO and Spark Foundry
Today, Currys, the UK’s leading tech retailer, introduced a new customer-focused brand platform with a series of ads that demonstrate colleagues’ expert knowledge and the lengths they will go to when there’s a tech question to answer. The first three ads in the “No questions unanswered” campaign, created in partnership with AMV BBDO and Spark […]
New trade campaign launched to target all 55 other states in the Commonwealth Marketing blitz timed to mark the start of the Commonwealth Games in Birmingham Campaign to build on pledges to increase trade at last month’s Commonwealth Heads of Government Meeting A new trade promotion campaign will target everywhere from Vancouver to Vanuatu as […]