#Call For Help – A Domestic Abuse Campaign By Israel’s Leading Online Book Portal

Publicis Glikman Netler Samsonov and E-vrit presents: 

In honor of the International Day for the Elimination of Violence against Women (25.11) and to raise awareness among Israelis everywhere to domestic abuse,

we collected 6 testimonial stories written by women staying at the “Bat Melech” shelter for abused women.

We turned those testimonial into E-books and published them on israel’s leading online E-book platform and app “E-vrit” and put them up for sale.

The titles of the stories were revealing in and of themselves:

“It started with a slap”

“Beating men don’t have horns”

“Ever since then I hate flowers”

“I discovered a different person” 

“I was forced to sign a contract” 

“Maybe one day he’ll change” 

All of the revenues generated by the selling the books, will be donated directly to the women of the “Bat Melech” shelter for abused women, from whom we collected the testimonials.


Agency Credits: Publicis Glikman Netler Samsonov

Client: Evrit (Israel’s Leading Book App)

Creative Director: Yotam Sharon

Creative Team: Ben Keil, Avner Ressel

VP Client Services: Irit Pasternak

Account Supervisor: Tal Ziat, Efrat Lahav

CEO: Ronen Goldshmidt

Video Editor: Doron Stein

Marcom Director: Eva Hasson

Source: Publicis Glikman Netler Samsonov

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