Publicis Glikman Netler Samsonov and E-vrit presents:
In honor of the International Day for the Elimination of Violence against Women (25.11) and to raise awareness among Israelis everywhere to domestic abuse,
we collected 6 testimonial stories written by women staying at the “Bat Melech” shelter for abused women.
We turned those testimonial into E-books and published them on israel’s leading online E-book platform and app “E-vrit” and put them up for sale.
The titles of the stories were revealing in and of themselves:
“It started with a slap”
“Beating men don’t have horns”
“Ever since then I hate flowers”
“I discovered a different person”
“I was forced to sign a contract”
“Maybe one day he’ll change”
All of the revenues generated by the selling the books, will be donated directly to the women of the “Bat Melech” shelter for abused women, from whom we collected the testimonials.
Agency Credits: Publicis Glikman Netler Samsonov
Client: Evrit (Israel’s Leading Book App)
Creative Director: Yotam Sharon
Creative Team: Ben Keil, Avner Ressel
VP Client Services: Irit Pasternak
Account Supervisor: Tal Ziat, Efrat Lahav
CEO: Ronen Goldshmidt
Video Editor: Doron Stein
Marcom Director: Eva Hasson
Source: Publicis Glikman Netler Samsonov