What do you get when you team up iconic chocolate royalty with the nation’s favourite coffee shop*? Costa Coffee’s new festive campaign invites chocolate-loving fans to indulge their re-mixed taste sensations this Christmas with the launch of two new drinks inspired by Toblerone® and the return of the fan favourite – the Terry’s Chocolate Orange® Hot Chocolate.
Created by independent global digital agency, AnalogFolk London, The Festive Remix sees Costa Coffee partnering with TikTok sensation Fin Draper to put a spotlight on Costa Coffee’s festive drinks menu. The all new Inspired by Toblerone® Hot Chocolate and Latte, and returning fan favourite the Terry’s Chocolate Orange® Hot Chocolate,
Fin, who has amassed almost 9 million followers on TikTok, creates amazing soundscapes from everyday objects. Costa Coffee challenged Fin to create an exclusive remix of the festive classic ‘Carol The Bells’ by asking him to replace his signature musical water glasses with items found in a Costa Coffee store. From tapping on cups and clinking latte glasses, to fridge doors slamming, coffee beans being ground, and steam blowing from the coffee machines, Fin used them all to get the right tones and sounds to interpret such a well-known piece of music into something new. Just as Costa Coffee has remixed their classic drinks, so too has Fin put his signature spin on the classic song.
The Festive Remix was born out of the insight that festive music is the perfect way to embrace the holiday spirit and bring people together. After two Christmases where the pandemic has impacted people’s ability to be together, Costa Coffee wanted to lean into its position as the perfect venue for people to connect with loved ones by encouraging customers to come back together and enjoy an indulgent festive drink while doing so.
Adam Deal, Senior Social Media and Digital Marketing Manager at Costa Coffee said: “We’re delighted to be working with Fin on this project, and love what he has created for us and our customers. He has brought our Christmas festive drinks to life in such a fun, creative and Christmassy way that is sure to put a smile on people’s faces!”
This festive campaign, continues Costa Coffee’s showcasing of support for homegrown and emerging creatives, following their FrappéListscampaign earlier this year where they recruited five up-and-coming UK artists to create an exclusive day-long playlists, inspired by their new Frappé range. It builds on Costa Coffee’s ambition to attract the next generation of coffee drinkers on social and digital.
Amandine Fabian, Creative Director at AnalogFolk London said: “The Festive Remix is a beautiful combination of musical ingenuity and Christmas magic. With this campaign, the classic seasonal product launch has been turned into a real piece of entertainment, in a way that is truly unique to Costa Coffee. It’s an ode to all chocolate lovers.”
The Festive Remix has been activated with a TikTok first hero video shot by Fin and Tom Knibbs to be played out across Costa Coffee’s social channels: TikTok, Instagram Reels, Snapchat and Facebook. The ad will also play out on Fin’s own TikTok channel, with support from a series of other influencers who will ‘duet’ the track on TikTok. The hero film will be supported by a series of product-focused animations and will run from the start ofNovember to coincide with the launch of the festive drinks range.
Costa Coffee Social media team
Senior Social Media & Digital Marketing Manager – Adam Deal
Social Media Content Brand Manager – Charlee Strowger
Social & Digital Brand Manager – Grace Jeffs
Social & Digital Executive – Harry Conway
AnalogFolk/ Production Credits
Executive Creative Director – Colin Byrne
Creative leads – Danielle Arkless & Alex Wood
Producer – Natalie Dobbin
Associate Client Partner – Simon Haithwaite
Account Director – Louis M Wood
Head of Brand Strategy – Alisa Maul
Senior Strategist – Cordelia Diamond
Videographer/ Director – Tom Knibbs
Director – Fin Draper
Media Buying: Mediacom
Media Planner: Dominic Carter
Source: AnalogFolk London