Out of Home tech company, Mediabridge today officially launches in EMEA with the opening of its Paris office. Jean-Philippe Amos, a senior industry executive with over 20 years’ experience in international media, will head up the offering, joining the company as EMEA MD.
Launched in 2020 and designed for the digital age, Mediabridge is a technology-led independent agency reaching audiences through Out of Home (OoH) using proprietary technology. Having invested £5m in its tech over the last two years, Mediabridge provides clients with unrivalled access to worldwide OoH inventory to deliver multi-market reach whilst retaining central control.
The company offers neutral, measurable and effective OoH planning and buying for clients.
Having held senior roles, including SVP Strategic Partnerships EMEA at WME |IMG and VP International Sales at Fox International Channels in Paris, Amos will focus on delivering Mediabridge’s next stage of international growth. He joins from CSE Network, was an advisor to start-ups and has worked for both media owners and agencies, including Hearst, CNN and ESPN.
Expanding rapidly, Mediabridge has tripled its headcount over the last 12 months, growing from 8 people to 32. The team currently places campaigns in over 80 countries for international clients, with 6 international hubs.
“We took time and care in our decision to launch our EMEA office, refining the business model and finding the right entry point,” comments David Payne, Mediabridge CEO. “Jean-Philippe is a true global citizen, fluent in four languages and was the right choice to spearhead operations. For us, it’s not about hiring just another Out of Home exec – he has a deep understanding of the communications mix and media, which was essential.
He adds: “The industry is continuing to recover, with, for example, global travel growing 72% YOY, making the launch timely. We are thrilled to have Jean-Philippe be a part of the journey.”
Amos adds: “The OoH sector is going through an amazing transformational period. The next decade will see exceptional growth, from the increase of the global digitalisation of inventory, to the emergence of smart cities; offering client partners both branding and performance media platforms. If you add mobile geolocalisation capabilities, Mediabridge is in a very unique space.
“I was drawn by the success David and his team have achieved in such a short period after launch. I feel honoured and privileged to join the company at a pivotal time to build our business in the EMEA region.”
Mediabridge currently works with over 200 agencies, clients and brands.