The Japanese sporting goods brand is famous for its long-standing legacy of more than 100 years building some of the best sports equipment. Everyone at Mizuno shares the same commitment to sports, set a century ago by Mr Rihachi Mizuno, of continuously pushing the limits of what can be done. In and out of the field.
This commitment and determination is what sets Mizuno apart from its competition and is reflected in their brand campaign ‘For the moment’. The grounded, humble, yet ambitious story differentiates Mizuno from competitors who approach marketing through big paid sponsorships and celebrity names. The campaign is launched globally, exclusively online, and it reinforces the brand’s mantra “Reach Beyond”.
Mizuno’s Global Brand Marketing Assistant Manager, Yoshifumi Fujii: “We believe anyone can be great if they keep on going at it. Unbreakable dedication and determination is part of Mizuno’s strong character and that creates amazing sports stories. We think the key to success is persistence and this campaign is the epitome of that.”
“It’s an ode to amateur sportspeople around the world, which is the majority of us. We don’t believe people who run or play sports two, or three times a week relate to the most popular professional athletes easily”, states João Inácio, Creative Director at Dept. “They have their own sports story and their achievements are – in their own right – the best there is.”
The branding campaign embodies the collaboration between Mizuno and Dept, who have been working together since 2018. During that time, they have been working closely together on seasonal product and brand productions, and campaigns.
Associate Creative Director: João Inácio
Agency Producer: Dennis Gijsbers
Account Manager: Bart Sweere
Project Manager: Rozenel Bier
Production Company: DPPLR
Director: Timo Ottevanger
Executive Producer: Josepha Dhondt
Producer: Jolien Snyders
Production Assistent (Rotterdam): Stijn Meijer
Research: Steven van der Gaag
Director of Photography: Dionne Cats
Editor: Johannes de Jong
Grading: Qianwei Tong (Captcha!)
Sound: KlevR Sounddesign & Feike de Wit (Soundcircus)
Music: Annelotte Coster
Voice-Over: Terry Burns
Camera Rental: Camalot Amsterdam
Source: The Dept.