me&dave creates lifestyle-led brand for Canary Wharf’s first-ever build-to-rent development

Canary Wharf Group (CWG) launches build-to-rent (BTR) venture, Vertus, with an experience-led brand and marketing strategy by integrated branding agency me&dave.

me&dave creates lifestyle-led brand for Canary Wharf’s first-ever build-to-rent development

According to PWC, by 2025 60% of Londoners will be tenants; and Savills reports that BTR has seen a 34% growth in the past year alone, with 140,000 homes completed or in the pipeline. Bringing ‘Residential Leasing’ to London, Vertus – which comprises three high-spec apartment blocks – introduces a new standard of build-to-rent, including […]

American Airlines and British Airways bring the Best of Both Worlds to Canary Wharf with the Altitude Academy

American Airlines and British Airways bring the Best of Both Worlds to Canary Wharf with the Altitude Academy

American Airlines and British Airways will reveal a unique two-day experience in the heart of Canary Wharf, where consumers can sample the on-board premium experience without leaving the ground. From 19th – 20th September, the Altitude Academy will invite passers-by to enjoy a series of unique experiences and discover their personal flyer style. Guests will […]

American Airlines launches integrated experiential OOH campaign in London

American Airlines launches integrated experiential OOH campaign in London

American Airlines, is launching an integrated Out-of-Home (OOH) campaign at Canary Wharf Plaza. American is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities and competitions. The brand […]