Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow
...to thank frontline workers for their hard work during COVID-19. The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.
Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” But the campaign almost didn’t happen. Says Richards: “We initially pitched the idea to the English Premier League via […]