The campaign is a direct response to the current situation: it shines the light on the way social distancing and lockdowns impact the life of our customers who need to be creative to stay fit at home. Classes are held via lifestream, carpets become yoga mats and water bottles are turned into weights.
Now live on Zalando’s global social media channels, the campaign film “Together I am strong” features eleven talents showing how they continue their fitness routine. The film takes us on a journey through the homes of the cast members, mixing illustrations, drone videos, stop motion videos, and intimate insights into the sporting life of the cast.
Campaign Management: Marie Frickel, Abiola Muritala, Georgina Wilson
Account Management: Dagmara Recza, Paul Dombek, Milena Steinke
Art Direction: Lydia Gries, Glazione Rocha
Visual Merchandising: Simon Tazman
Global Social Media Management: Marieke Neleman, Jaiden Anusionwo
Agency: Kolle Rebbe (Hamburg)
Creative direction: Stefanie Soho