This week, Flight Centre and it’s creative agency Brave released their new “Open up the world” campaign in response to the COVID-19.
While all travel companies are experiencing a shutdown, the ad highlights how Flight Centre employees are still working remotely to continue handling travel enquiries during the coronavirus lockdown.
The brief for the campaign was to show that Flight Centre is still open for business, and their Travel Consultants are ready to help plan that trip we are all dreaming of when stuck at home.
Brave created a message of empathy and hope for all the travel lovers out there. The film feels like a reminder that this will be over at some point and there is a big wide, beautiful world out there waiting for us all. If the beautiful images don’t make you cry, the music will
Yvonne Hobden, Head Of Retail Marketing UK, Flight Centre said: “Our purpose ‘to open up the world for those who want to see’ is normally an inward facing statement, but it felt perfect for the situation we were are all in. The world today is closed and we felt, we needed to say this and reassure people that once we can travel again we will be ready to turn their travel dreams into a reality with our amazing people. Brave captures this beautifully in a way that really reflects the emotions we are all feeling”.
Peter Booker, Business Director at Brave said: “This initial film in the (potential) series has really taken off with organic views, demonstrating that now is the time to empathise and inspire rather than focus on sales. Flight Centre is a people first, relationship based business so it’s natural to talk to consumers in this way. After all we are in this together.”