Sure, AI can generate campaigns in seconds, save clients money and exceed productivity targets. But can it survive its first performance review? In its latest industry satire, “The Chat,” indie shop Zulu Alpha Kilo (Z.A.K.) imagines what happens when advertising’s most enthusiastic and people-pleasing creative tool gets called into the boss’s office for a conversation […]
The work brings consumers on a tavern-to-table journey and is the first from the company’s partnership with food and beverage marketing agency, quench Home Run Inn Pizza, the iconic Chicago pizza brand known for bringing its tavern-style pizza from its restaurants to freezer aisles across the country, is launching a new integrated marketing campaign to […]
![Guinness brings its classic ad characters to China with [Ai]magination](https://marcommnews.com/wp-content/uploads/2026/10/1-4-701x391.jpg "FRED & FARID")
[Ai]magination, Fred & Farid’s generative AI creative studio has created a 50-second film for the immersive brand experience Guinness: The Surge Odyssey. Guinness’s advertising characters travel from Ireland to contemporary China in a 50-second film by [Ai]magination, FRED & FARID’s generative AI creative studio. A silver fish cycles through Shanghai’s tree-lined streets, while a turtle […]
Burger King and BBH Dublin launch bespoke activations celebrating marathon runners in Dublin and their post-race cravings. Burger King and BBH Dublin teamed up to cheer on thousands of marathon runners with encouragement banners, a free Whooper at participating restaurants, and an exclusive cold plunge experience. Embracing the grit and passion of a whopping 22,000 […]
Clever Social Media Effort Taps Into Popular #texttosongs Trend To Give Voice To Unhappy Cable Customers Bray & Co., the independent, award-winning, full-service creative agency focused on helping brands Rise Above, has launched a savvy social media campaign for Fidium Residential Fiber Internet that turns real complaints about competing internet providers into Fidium-themed songs, with […]
Barclays has today unveiled its latest Barclays Direct Investing campaign, ‘Good Move’, reinforcing its commitment to help more people invest and close the UK’s investment gap. The campaign showcases Barclays Direct Investing’s award-winning platform, now available with no monthly fee, and highlights how Barclays is helping customers invest with confidence and take positive action towards […]
SHEBA® brand launches cat relationship-building programme for owners: IGNORED TO ADORED™ The SHEBA® brand, part of the Mars family of brands, has launched a relationship-building programme created by AMV BBDO, featuring Hollywood stars, celebrities and everyday heroes. From Olympic medallists to firefighters, all united by one humbling truth: you can be one of the most […]
British Gas highlight their breadth of home repair services in latest campaign Today British Gas, one of the UK’s most established utility brands, launches a new integrated campaign to demonstrate the breadth of its home services. ‘Sounds like a job for British Gas’ highlights how British Gas are ‘Taking care of things’ this winter and […]
TUX Creative House, the award-winning full-service creative agency, has released the fourth episode of W Hotels‘ ambitious and ongoing global brand campaign, Hotel Tales, that dramatizes the curiosity-provoking world of W Hotels by tapping intriguing guests who share their untold stories and epic moments that can only happen at W Hotels. The latest chapter of […]
Music and style-themed campaign introduces Ashley Luxe, the company’s brand-new premium brand FlyteVu, the award-winning full-service creative and culture agency that creates bold, culturally driven campaigns, is launching a high-profile integrated marketing campaign for Ashley‘s (formerly Ashley Furniture) Ashley Luxe, its elevated collection, that stars music sensation Teddy Swims. Ashley, North America’s largest furniture store brand, just announced that Grammy-nominated artist Teddy […]