A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017. Overall, a quarter of the UK population thinks the perception of women in both society and ads […]
Property market disruptor, Nested.com today launch their first ever advertising campaign created by Neil A Dawson & Company. Nested.com is a unique challenger brand in the property industry. It’s the only agent who manage property sale and purchase with one beginning-to-end service, aiming to take the well-documented stress out of the property seller/buyer chain. Their […]
Creative agency Forever Beta wants to be the first agency on Mars. And to bring this dream one step closer on the 260 million Kilometer journey to realisation, it has offered Elon Musk a 5% share of the company so he’ll take them with him when he goes. Creative Paulo Areas comments: “Some of the […]
Focusing on customer experience directly leads to higher business growth, reveals Adobe’s 2020 Digital Trends. According to the report, UK brands leading in customer experience (CX) were three times more likely to exceed their 2019 business goals. It was also found that those leading in CX all shared a common approach to investing more in […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd for the sixth consecutive year. Now in their 22nd year, FAB is one of the only Awards program focused entirely on work done for Food And Beverage brands and outlets. It recognises the critical […]
DLMDD Productions Brings Premier Collaborative Music Offering To The Agency's Creative And Production Partners
DLMDD, the sonic branding agency, has today launched a new specialist production division, DLMDD Productions, to cater for multi-disciplinary music production projects across the advertising, media and the film landscape. As well as realising and bringing to life the agency’s sonic branding initiatives for clients including Amazon, Co-op, Babbel and NBC Universal, DLMDD Productions will […]
Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com
In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]
Lillet, a premium French aperitif created in 1872 and a jewel in the Pernod Ricard crown, has chosen McCann to deliver a new positioning and global campaign platform for the brand. Prepared in the Maison Lillet distillery in Podensac, a small village south of Bordeaux by a dedicated team of fewer than ten people, Lillet comes from a subtle blend of […]
Brands spent a total of $520.8m on Super Bowl ads this year – but was it a waste of money? According to research from effectiveness agency System1, for the best ads it’s an investment well worth making – but too much spend is still going on commercials which won’t grow brands and can’t justify the […]
The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.
Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]