New research has shown a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail content production […]
Independent advertising agency, Leagas Delaney has partnered with MSC Cruises for the launch of its global turn-of-year advertising campaign, ‘The Sea at Its Most’. The campaign was developed from the strategic, human insight around the power of the sea and the positive impact it has on human beings; that we are inherently drawn to, and inspired by the sea. The sea carries […]
Manchester City superstars Kevin De Bruyne, Kyle Walker and İlkay Gündoğan have teamed up with club partner Nissan to create a teaser for their own action thriller in a campaign for Nissan by sports creative agency Dark Horses. The players were challenged by Nissan to work with the recently launched Next Generation Nissan Juke and […]
Ireland’s largest energy supplier, Electric Ireland, and astronaut Chris Hadfield build a brighter and more sustainable future with an educational campaign celebrating the profound impact of small changes The climate emergency has fast become the biggest crisis facing this generation. As environmental concerns grow, Irish people are beginning to feel increasingly disempowered. Everyone is making […]
Whatever you’re made of, there’s a ŠKODA made for you.
Skoda Made for Ireland 3 60sec from Boys and Girls on Vimeo. This is what’s at the heart of ŠKODA’s successful and long-running ‘Made for Ireland’ campaign, the latest from Boys+Girls, the branded entertainment agency. Reflecting the pride and confidence that ŠKODA drivers have in their cars, the campaign consists of a 30 second and […]
Quiet Storm’s new campaign for Young’s Seafood inspires a love of fish, sharing the brand’s 200 years of expertise to give the people of Britain the confidence and inspiration to cook and enjoy fish more often. The movie-like creative features four “Masters of Fish”, ordinary people standing proud having mastered mealtimes with the help of Young’s, whether it’s […]
Celebrity Cruises launches multi channel media campaign with new brand film on Christmas Day
Celebrity Cruises launches its new brand film, Wonder Awaits, across multiple channels this Christmas, kicking off with a TV spot during The Great British Bake Off on Channel 4 on Christmas Day. Celebrity Cruises will advertise on Channel 4, Sky and – for the first time – ITV, for two and a half months supported with […]
Campaign spearheaded by FF Los Angeles shines a spotlight on local impact of climate change
Despite scientific evidence, decades of diplomatic summits and repeated calls for action, some people still do not believe that climate change is real, and impacting us today. However, it seems that more people are willing to accept that change is afoot when confronted with it at a local level. Fridays For Future, the international movement […]
Royal Caribbean International launches major new strategy and creative from Truant London. Campaign comprises TV commercial and brand’s first sponsorship idents for five years
Royal Caribbean International has launched a major new family-focused strategy and creative direction with help from the brand’s lead agency, Truant London. With creative work that marks a significant departure from Royal Caribbean’s recent campaigns, the TV commercial – One Family One Holiday – breaks across all major channels and VoD from 26 December 2019. The spot conveys how Royal Caribbean holidays […]
MAINE LOTTERY – Dasher2 from Fuseideas on Vimeo. Fuseideas has developed and produced a new campaign for the Maine Lottery’s Secret Santa holiday campaign, according to Dennis Franczak, CEO of the full-service advertising firm. Fuseideas has worked withthe Maine Lottery since 2015. The agency developed a :30 television commercial and a :30 radio spot as well […]