Mother London’s first TV campaign for Thinkbox breaks on 12 December
Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler. The new ad – Thinkbox’s sixth TV campaign – shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth […]
Created by Publicis and produced by Zombie Studios, the new animation continues the 2018 fireflies campaign, encouraging people to pursue their own sparkle
In 2020, Shine in Your Own Way.” This is the motto of Bradesco’s end of the year campaign, wishing for a more inclusive world, where people can respect the differences. The campaign centerpiece is a three-minute 3D animation that will be aired simultaneously on Monday (9) at exactly 8:31 PM on Globo TV, Globosat, RedeTV, SBT, Record, Band, […]
With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]
Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions. This was the inspiration for Serviceplan Suisse’s […]
Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media Media inflation has exceeded adspend growth throughout the decade US-China trade war will offset the gains from sport and elections in 2020 In 2022 the UK will become the first market in the world where 70% of adspend is digital
Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]
People around the world have come to anticipate Spotify Wrapped as a chance to remember the cultural moments, the streaming trends and the memes that have kept society in sync over the last 12 months. While this year’s campaign will hold true to that sentiment, Spotify is turning it up and closing the decade at […]
Today, Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”. The campaign represents the latest iteration of the evolution in Instagram Shopping’s global call to action: Shop With Your ♥. “It’s All Coming Back To Celine, Again” celebrates an innovative new bridge between culture and commerce. With more […]
Charity Age UK, in tandem with creative agency Brave have launched a new campaign to support older people who have no one to turn to in a crisis. More than 2.5 million older people say they have no one to turn to for help and suppor, and at Christmas time these feelings can feel even […]
Co-op has launched its Christmas TV campaign, which celebrates touching everyday Christmas moments that are shared with delicious food and features one of the 4,000 causes that the community retailer has supported with a £17 million hand out this festive season. The new ad focuses on the heart-warming ways families’ show that they care. Co-op’s support […]
RAPP UK and Virgin Media create ‘Now That’s Christmas-ing’ campaign, 25 days of giveaways from across the Virgin family, all exclusively for Virgin Media’s customers.
VM_XMAS_MAIN_LAUNCH_57sec_ONLINE_MASTER_NO_SUBTITLES from Virgin Media on Vimeo. As part of its unlimited offering, Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity. The integrated digital campaign created by RAPP UK will see Virgin Media offer its customers a daily grand prize for one lucky winner and numerous […]