How TV advertising transformed the Tooth Fairy’s business

Mother London’s first TV campaign for Thinkbox breaks on 12 December

How TV advertising transformed the Tooth Fairy’s business

Thinkbox, the marketing body for TV advertising, is back on TV with a new campaign from creative agency Mother London, directed by Benji Weinstein of Smuggler.  The new ad – Thinkbox’s sixth TV campaign – shows the transformative effect TV advertising has on a business. Only this is not your average business; it’s the Tooth […]

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

Created by Publicis and produced by Zombie Studios, the new animation continues the 2018 fireflies campaign, encouraging people to pursue their own sparkle

Diversity And Inclusion In Bradesco’s End Of The Year Campaign

In 2020, Shine in Your Own Way.” This is the motto of Bradesco’s end of the year campaign, wishing for a more inclusive world, where people can respect the differences. The campaign centerpiece is a three-minute 3D animation that will be aired simultaneously on Monday (9) at exactly 8:31 PM on Globo TV, Globosat, RedeTV, SBT, Record, Band, […]

Be Careful What You Swallow With Burger King

Be Careful What You Swallow With Burger King

With their agency Buzzman, BURGER KING France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a […]

The downside of having good taste.

The downside of having good taste.

Serviceplan Suisse created a humorous campaign for DillySocks in which people paid a steep price for their strong sense of style. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions. This was the inspiration for Serviceplan Suisse’s […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”

Today, Mother New York introduce Instagram Shopping’s first national brand campaign, “It’s All Coming Back To Celine, Again”. The campaign represents the latest iteration of the evolution in Instagram Shopping’s global call to action: Shop With Your ♥.  “It’s All Coming Back To Celine, Again” celebrates an innovative new bridge between culture and commerce.  With more […]

Age UK launches striking new winter campaign

Age UK launches striking new winter campaign

Charity Age UK, in tandem with creative agency Brave have launched a new campaign to support older people who have no one to turn to in a crisis.  More than 2.5 million older people say they have no one to turn to for help and suppor, and at Christmas time these feelings can feel even […]

CO-OP’S Heartwarming Christmas AD Plays All The Right Notes

CO-OP’S Heartwarming Christmas AD Plays All The Right Notes

Co-op has launched its Christmas TV campaign, which celebrates touching everyday Christmas moments that are shared with delicious food and features one of the 4,000 causes that the community retailer has supported with a £17 million hand out this festive season. The new ad focuses on the heart-warming ways families’ show that they care. Co-op’s support […]

Virgin Media launches first ever Christmas campaign by Rapp UK

RAPP UK and Virgin Media create ‘Now That’s Christmas-ing’ campaign, 25 days of giveaways from across the Virgin family, all exclusively for Virgin Media’s customers.

Virgin Media launches first ever Christmas campaign by Rapp UK

VM_XMAS_MAIN_LAUNCH_57sec_ONLINE_MASTER_NO_SUBTITLES from Virgin Media on Vimeo. As part of its unlimited offering, Virgin Media has partnered with Virgin’s family brands to celebrate and reward its customers this Christmas with unlimited generosity. The integrated digital campaign created by RAPP UK will see Virgin Media offer its customers a daily grand prize for one lucky winner and numerous […]

1 2 3 196