The Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day

The Fondation FondaMental Launch Campaign with Serviceplan Health France on World Mental Health Day

Depression is an illness, not a weakness of character: this is the sentiment behind a new Fondation Fondamental campaign from Serviceplan Health France which was launched on 10th October, World Mental Health Day, with a film titled “The Little Empty Passage”. Every year, depression kills more than 6,000 people in France. Often related to a “depression” […]

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Saatchi & Saatchi London and Direct Line launch ‘Survive The Horror’

Direct Line, together with Saatchi & Saatchi London and award-winning writer / director Alice Lowe (Sightseers and Prevenge) have launched an integrated campaign called “Survive the Horror” targeted at first-time insurance buyers. The campaign consists of a short film called ‘The Torment’ based on insight showing part of growing up is inevitably making mistakes.  Making […]

Bridge Studio help Kia promote the launch of their all-new Kia Xceed with an ‘X-traordinary Art’ campaign

Bridge Studio help Kia promote the launch of their all-new Kia Xceed with an ‘X-traordinary Art’ campaign

Bridge Studio has created a special eight-page ‘X-traordinary Art’ supplement featuring original commissioned artworks in The Sunday Times Magazine. The artworks were created for Kia as part of its launch promotion of the all-new Kia XCeed.  Kia’s tagline for the XCeed is ‘it won’t be secret for long’, and to showcase this Bridge Studio has […]

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

“Keeping Families Together” by Leo Burnett London highlights the work of McDonald’s children’s charity

Leo Burnett London and McDonald’s have released a new film which highlights the work of the Ronald McDonald House Charities UK. Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of […]

Havas London teams with CALM, Topshop & Topman to launch revolutionary self-care label

Havas London teams with CALM, Topshop & Topman to launch revolutionary self-care label

Creative agency Havas London has partnered with the Campaign Against Living Miserably (CALM), Topshop and Topman to create a revolutionary new clothing care label designed to promote mental wellbeing and self-care in young people. Playing on the idea that all clothing has a care label inside with instructions on how to look after it, this […]

Nectar completes rebrand with campaign to promote new app and website

Nectar completes rebrand with campaign to promote new app and website

Nectar, one of the UK’s largest loyalty programme, is revolutionising its rewards and loyalty scheme with customers nationwide now able to access new and exciting offers through a new app and website. To celebrate the launch, Nectar has unveiled a new brand identity through an integrated campaign developed by Iris. The campaign will run across […]

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

New Arnold Worldwide campaign shows Santander Bank isn’t a one trick pony

Santander Bank have unveiled their new campaign in the US, created by global creative agency Arnold Worldwide. Building on their ‘Respect Adds Up’ platform, which includes ‘Run Around’ and ‘Goose,’ with two new spots, ‘Pony’ and ‘Butter,’ these spots are rooted in findings that people are complacent with their banks because they actually expect to be slighted.  “Banking with Santander […]

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