FRED & FARID Paris unveils a moving 5-minute short film for the Fondation Abbé Pierre.


Fondation Abbé Pierre is one of France’s leading nonprofits working to combat homelessness and poverty. As the Covid-19 health crisis gave way to an unprecedented economic crisis in late 2022, the foundation has just launched its new winter awareness-raising campaign. The campaign, developed with the FRED & FARID Paris creative agency, aims to give hope to those struggling against poor housing conditions. With nearly 300 000 people homeless in France, the Foundation’s new tagline – “Leave the streets, rebuild your life” – is more important than ever in reminding people that housing is the first step towards rebuilding a life. 

Fondation Abbé Pierre unveils a 5 minute poignant cinematographic work imagined by FRED & FARID Paris and directed by one of France’s most talented filmmakers, Arnaud Desplechin (production Phantasm) – the film tells the story of a young man who finds himself on the streets after a fall-out with his family. He meets a volunteer from the foundation who helps him get back on his feet, find a job and a place to live. This human story is told by the song “Dis quand reviendras-tu” by Barbara (Sony Music Publishing France and BMG Rights Management). This evocative song has been witness to a rebirth that knows how to fade in favor of dialogue and storytelling. 

Olivier Lefebvre, President, Partner and Executive Creative Director at FRED & FARID Paris
commented:“We wanted to stay as close to reality as possible, so we decided to tell a story without any gimmicky advertising. We reached out to Arnaud Desplechin who was immediately moved by the story. He wanted to be as close to the reality of life on the street as possible, so he went to meet with homeless people in shelters run by the Fondation to gather their testimonies. The veracity of their situations, experiences, and words was very important to all of us.”  

Crédits:  Agency: FRED & FARID Paris 
Title: Little Sister Client: Fondation Abbé Pierre  
Chief Creative Officers: Fred & Farid  
Executive Creative Director : Olivier Lefebvre 
Copywriter: Grégory Tortes 
Art director: Thomas Martin-Lalande 
Brand supervirsors: Yves Colin  
Agency supervisors : Cloé Jouteau, Eloïse Latrobe 
Agency Producer: Maud Whittle 
Lead Social media &  influence: Fanny Sachot 
Motion designers: Philémon Lieutaghi, Clément Rouchon   
Director: Arnaud Desplechin 
DOP : Paul Guilhaume Photographer: Aurélien Chauvaud 
Production : Phantasm 
Producer: Gary Farkas 
Production director: Adrien Chibatte  
Post producer : Maxime Dabel   
Post-production image : Nightshift 
Post-production sound : Benzene 
 (Lyrics and music: Barbara) 
By Barbara ©
Editions Beuscher Arpege 
(P) 1966 BMG Rights Management (France) SARL 
With the autorisation of Sony Music Publishing France and BMG Rights Management (France) 
Tous droits réservés

Source: FRED & FARID Paris

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