GUT and Stella Artois remind the world there’s always an After in crisis.

Over the past 3 weeks, #StellaArtois has launched a program in more than 10 countries across the world to support local bars and restaurants during the COVID-19 crisis. Through a gift-card matching program, Stella Artois has been able to raise more than $2.5 million in 3 weeks for these local businesses, and has the ambition to deliver much more! In partnership with the brand, GUT developed a campaign to help promote this initiative in several markets, inviting people to stay positive and think about the day when doors will reopen. 

“If we know something at Stella Artois, as a brand with more than 600 years of beer tradition in the world, it is that there is always an after. That is why we want to help to all those who always gave us a place to meet and connect. It is time to be united and help each other to overcome this crisis as best as possible,” summarized Juan Giovaneli, Stella Artois Brand Director for Argentina.

Ramiro Gamallo and Matías Lafalla, GUT DGCs assured that “With more than 600 years of history, Stella Artois witnessed the greatest crises that humanity suffered and how they overcame them. With this campaign we want to transmit an optimistic message, accompanied by a concrete action plan in order for this optimism to become a reality so that we can all celebrate once this is over. To be able to help those who are living with a lot of uncertainty, in this case bars and restaurants, but also to the people who purchase the vouchers since they will double the value of their purchase. ”

In these uncertain times, there’s one thing that remains certain… we are all #oneteam. To make a donation to a restaurant in your country, use the following links:

Canada: https://rallyforrestaurants.ca/

Brazil: https://www.apoieumrestaurante.com.br/

UK: https://savepublife.com/

Belgium: https://supportyourbar.be/

Argentina: http://www.ayudaunrestaurante.com.ar/

Mexico: https://ayudaunrestaurante.com.mx/

Chile: www.apoyaunrestaurante.cl

Peru: https://www.unidosenlamesa.com/

France: http://barsolidaire.fr

Italy: http://salvailtuobar.it

Spot: 

Credits

Advertiser: Stella Artois

Agency: GUT

CCOs: Ignacio Ferioli & Joaquín Cubría

Executive Creative Directors: Ramiro Rodriguez Gamallo & Matias Lafalla

DC: Guido Donadio & Sebastián Regiani

General Account Director: Agustina Garavilla

Account Director: Candela Camacho

Account Executive: Luz Saravia

Digital Strategy: Soledad Rembado

Chief Intelligence Officer: Christian Piere

Head of Production: Florencia Albizzati

Production Company: LADOBLE

CEO: José Arnal

Executive Producer: Agustin Gutierrez & Adrian Aspani

Producer: Marco Pilosio

Post Coordinator: Luis Staffolani

Sound: Porta Estudio

Voice: Marco Tiraboschi

Band: BAMBA

Responsible for Client:

Brand Director: Juan Giovaneli

Brand Manager: Antonella Babino

Head of Brand: Candelaria Marino

Global Brand Vice President: Tim Ovadia

Global Brand Director: Ben Pauker

GUT is an independent agency founded by Gastón Bigio and Anselmo Ramos that offers disruptive and visceral creativity for brands with courage. GUT has offices in Buenos Aires, Miami and São Paulo. 

Source: GUT

  GUT Agency, Matias Lafalla, Ramiro Gamallo, Stella Artois