Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]
Over the past 3 weeks, #StellaArtois has launched a program in more than 10 countries across the world to support local bars and restaurants during the COVID-19 crisis. Through a gift-card matching program, Stella Artois has been able to raise more than $2.5 million in 3 weeks for these local businesses, and has the ambition […]
Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]