Plane journeys often spark small, unexpectedly romantic moments between couples because of one particular condition – the absence of the constant distraction of the smartphone once airplane mode is switched on.
It’s this insight which is behind ITA Airways’ Love is in the Airplane Mode Valentine’s Day campaign, which suggests couples spend the day together with their mobiles offline, as if they were in flight.
In the film, we see couples find time to laugh about the little moment together, make plans, and enjoy simple intimacies like resting a head on their partner’s shoulder. Airplane Mode becomes a space where they can live in an atmosphere of togetherness and understanding. ‘Love is in the Airplane Mode’ coincides with the launch of a Valentine’s Day promotion, which people can only access when they put their device in Airplane Mode.
The campaign has been created by We Are Social Milan, with production handled by We Are Social Studios.
Agency: We Are Social Milan
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative Supervisor: Michele Vicari
Creative: Francesco Ravelli
Senior Art Director: Eleonora Errigo
Mid-Weight Art Director: Giulia De Chirico
Editorial Supervisor: Alessandro Romeo
Editor: Carolina Valaguzza
Writer: Linh Vu Thuy, Simone Calvi
Strategy Director: Francesco Marcucci
Strategist: Marco Picardi
Head of Client Services: Miguel Lima
Account Director: Elisa Menghi
Account Manager: Silvia Daniele
Account Executive: Giorgia Cassina
Production: We Are Social Studios
Head of We Are Social Studios: Sandro Amabili
Producer: Amalia Sylos Calò
Direction: Nicolò Bravetta
Dop: Alessandro Pavoni
Editing: Luca Garavoglia
Color: Danilo Vittori
Sound Design: Room 1025
Original Music: Alessio Miraglia
Source: We Are Social