Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half social media users feel under less pressure to portray unrealistic image of life since lockdown 46% of men are opening up about personal struggles on social media Funny videos are widely shared by all generations, Gen Z drives sharing of memes Facebook is the top social platform for helping people feel connected

Men share their feelings on social media, as ‘realistic’ and funny content gains traction

Almost half (42%) of social media users in the U.S. and UK say that they are under less pressure to portray an unrealistic image of their life during the Covid-19 pandemic and corresponding lockdowns, according to 2,419 internet users surveyed in the U.S. and UK by GlobalWebIndex and We Are Social.  In contrast, only 23% […]

Global Pride launches virtual Pride festival on Animal Crossing

Global Pride launches virtual Pride festival on Animal Crossing

As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series.  The festival is one of the activities supporting Global Pride 2020, which was launched this year on April 1 as a partnership between InterPride, the […]

We Are Social hires Rakesh Chadee as design director

We Are Social hires Rakesh Chadee as design director

Global socially-led creative agency We Are Social has appointed Rakesh Chadee as design director in the UK.  At We Are Social, he will lead a 15-strong design team working with brands such as Netflix, Audi and Adidas. His focus will be on combining the creativity of design with human needs, resulting in seamless experiences for […]

IKEA invites everyone to ‘feel at home’ for the LGBT+ community in new campaign

IKEA invites everyone to ‘feel at home’ for the LGBT+ community  in new campaign

IKEA has marked this year’s International Day Against Homophobia, Transphobia and Biphobia (Sunday, May 17th) with the launch of a new campaign, #BeSomeonesHome – spreading a global message of acceptance and support for the LGBT+ community across 25 of the 30 markets in which the Ingka Group operates.  For many LGBT+ people, discrimination is still […]

Audi Australia premieres ‘The Drive’, a 4- hour-long ‘slow TV’ film for social media

 The film offers a meditative road trip through the beautiful Australian countryside, behind the wheel of an Audi A6  ‘The Drive’ is available to watch on Monday, April 6th at 14:00 AEST on Audi Australia Facebook and YouTube channels

Audi Australia premieres ‘The Drive’, a 4- hour-long ‘slow TV’ film for social media

With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road […]

We Are Social launches Creators in a Crisis – an Instagram Live series exploring how Covid-19 is impacting creator culture

We Are Social launches Creators in a Crisis – an Instagram Live series exploring how Covid-19 is impacting creator culture

We Are Social, the global socially-led creative agency, has teamed up with several influencers around the world to launch a new Instagram Live series, Creators in a Crisis.  The series, which will initially run via the network’s North America, UK and China offices, will delve into the impact the coronavirus has already had on creators […]

From the menopause to equal pay: let’s talk about women in the workplace this International Women’s Day

From the menopause to equal pay: let’s talk about women in the workplace this International Women’s Day

To celebrate International Women’s Day, members of We Are Social’s design team have created Instagram posters that highlight some of the pressing issues women face in the workplace today. Covering themes from equal pay, the menopause, balance in the boardroom and more. The agency and its team will also be supporting the charity ‘Bloody Good Period’ which provides period supplies for asylum seekers, refugees and […]

Football stars on turning adversity into an advantage in adidas ‘Unfair Advantage’ campaign

adidas Football explores how football icons turn the hardest challenges they face into their inspiration, in new long-form docuseries

Football stars on turning adversity into an advantage in adidas ‘Unfair Advantage’ campaign

adidas Football has launched Unfair Advantage – a long-form content series that celebrates the resilience of global football stars to inspire the next generation of athletes. Created by We Are Social Sport, with production from We Are Social Studios, the four-part video series promotes the recent release of the adidas Predator 20 football boot. It […]

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