Social is Critical for Brand Building and AI is Embedded in the Creative Process: We Are Social Launches ‘Think Forward 2026’ Report

Social is Critical for Brand Building and AI is Embedded in the Creative Process: We Are Social Launches ‘Think Forward 2026’ Report

Global socially-led creative agency We Are Social has today released its flagship annual trends report, Think Forward 2026: Building Brands at the Speed of Social. The report sets out how social media has evolved from a supporting channel into the world’s most powerful media and entertainment ecosystem. According to the Think Forward 2026 survey of global […]

Predictions from We Are Social: Social Search, AI content and How online behaviour will change

Predictions from We Are Social: Social Search, AI content and How online behaviour will change

2026 predictions By Paul Greenwood, global head of research & insight at We Are Social Social search: “Social search is set to surge even more in 2026. Brand discoverability on social media will be just as important as on Google. In particular, text-based social platforms are going to see increased interest from brands because they’re so often used to […]

Digital 2026 in the UK: Social ad spend climbs 12%, Reddit and others report audience gains

Digital 2026 in the UK: Social ad spend climbs 12%, Reddit and others report audience gains

Reddit, LinkedIn and YouTube have reported significant gains in their UK advertising audiences, according to a new report released today. Digital 2026: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 165 page deep dive that covers the entire UK digital ecosystem; from social media […]

We Are Social Promotes Jim Coleman to EMEA CEO to Drive Regional Growth and Integration

We Are Social Promotes Jim Coleman to EMEA CEO to Drive Regional Growth and Integration

We Are Social, the global socially-led creative agency, today announced the promotion of Jim Coleman to EMEA CEO, effective immediately. Previously UK CEO, Coleman will now focus on strengthening connections across the agency’s offices in Europe and the Middle East, and accelerating growth through innovation in products and services across the region. In his new […]

We Are Social Appoints Lucie Torcikova as Head of Design and Content

We Are Social Appoints Lucie Torcikova as Head of Design and Content

We Are Social, the socially-led creative agency, has appointed Lucie Torcikova as Head of Design and Content in the UK.  Torcikova will be responsible for leading and growing the agency’s design and content teams, continuing to raise industry standards for social-first design. She will oversee We Are Social’s content production, pushing the boundaries of crafted social content creation […]

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

Digital 2026: Internet users pass 6 billion, social media users become a ‘supermajority’, and AI use tops 1 billion

Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]

We Are Social Promotes Lucy Doubleday to UK Managing Director

We Are Social Promotes Lucy Doubleday to UK Managing Director

Socially-led creative agency We Are Social has promoted Lucy Doubleday to managing director of its UK office. Doubleday joined We Are Social in 2013 as operations director. She was later promoted to managing partner, overseeing the day-to-day running of We Are Social in the UK, with a particular focus on people, culture and the wellbeing […]

New Report: We Are Social launches Culture in Play, helping brands navigate the 2026 World Cup

New Report: We Are Social launches Culture in Play, helping brands navigate the 2026 World Cup

Global socially-led creative agency We Are Social has launched Culture in Play – a landmark report designed to help marketers prepare for the most expansive and culturally resonant FIFA World Cup to date. Culture in Play delivers a comprehensive roadmap for how brands can show up, connect, and win with fans across the U.S., Canada, and Mexico–and with […]

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