Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Braving the Backlash: New report helps brands navigate hate speech online in the 2024 summer of sport

Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events. Titled ‘Braving The Backlash: How Sports Brands Can Take a Stand on Social’, the report has been written by We Are Social Sport and covers two key issues that are likely to result in online […]

We Are Social hires Thibault la Droitte as Director of Influence

We Are Social hires Thibault la Droitte as Director of Influence

Global socially-led creative agency We Are Social has hired one of the industry’s leading figures in influencer marketing, Thibault la Droitte, as director of influence in the UK, elevating the agency’s reputation as a leader in the space. La Droitte will be responsible for overseeing all aspects of influencer marketing for We Are Social, with a focus on […]

BAFTA appoints We Are Social Studios as the production company for its 2024 Film and Television Awards

BAFTA appoints We Are Social Studios as the production company for its 2024 Film and Television Awards

We Are Social Studios, the social-first production specialist division of We Are Social, is working with the leading arts charity and academy for the screen industries, BAFTA, on the official social coverage of their high-profile BAFTA Film Awards and BAFTA Television Awards with P&O Cruises. We Are Social Studios has been tasked with creating platform-authentic […]

We Are Social boosts gaming division with new offerings for brands, developers and publishers

We Are Social boosts gaming division with new offerings for brands, developers and publishers

We Are Social Gaming, the gaming-focused division of global socially-led creative agency We Are Social, has announced three distinct new offerings to help brands, publishers and developers cut through in gaming spaces. With more than 3.4 billion gamers worldwide and over 90% of Gen Z playing games, We Are Social Gaming aims to better connect […]

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]

Digital 2024: Global social media users pass 5 billion milestone

Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]

We Are Social promotes Paul Greenwood to Global Head of Research & Insight

We Are Social promotes Paul Greenwood to Global Head of Research & Insight

Global socially-led creative agency We Are Social has promoted Paul Greenwood to Global Head of Research & Insight (R&I). Greenwood, who previously held the role of UK Head of Research & Insight, will now also take on the responsibility for strategic leadership of We Are Social’s global R&I capabilities. He will do this by continuing to evolve and build […]

Audi takes to the road for social campaign ‘Taste of Progress’

Audi takes to the road for social campaign ‘Taste of Progress’

Audi is taking audiences close to communities of modern-foragers and master-chefs through a new social content series, Taste of Progress. The three-part Instagram Reels production has been created by socially-led creative agency We Are Social and its in-house production division, We Are Social Studios. View this post on Instagram A post shared by Audi UK […]

Think Forward 2024: new report describes a ‘social reckoning’ for brands in value-driven online spaces

Think Forward 2024: new report describes a ‘social reckoning’ for brands in value-driven online spaces

Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]

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