WPP media agency Mindshare UK announces it has been selected as the media partner for Ceva Animal Health, the UK Subsidiary of Ceva Santé Animale. The new win comes following Mindshare’s appointment by Ceva in the US and France.
Mindshare is working with Ceva on campaigns for its two flagship pet-care behaviour brands, FELIWAY® and ADAPTIL®. This recently included a brand TV campaign targeted at dog owners whose pets may have been negatively affected by the fireworks in the run-up to Bonfire Night.
Abigail King Senior Product Manager for the Ceva brands, commented: With over 80% of pets scared of something in the UK, our ambition is to make sure as many pet owners as possible are aware about the benefits of ADAPTIL and FELIWAY alongside the best advice possible. We are excited to be working with Mindshare. They offer Ceva a market advantage through its exceptional TV trading and specialist analytical expertise that can unlock targeted audience insights to help expand our reach and educate more customers about the importance of pet healthcare.”
Emma Stears, Client Director, Mindshare, said: “As leaders in their sector we’re excited to be working with Ceva across its Adaptil and Feliway brands. Combining Mindshare’s audience-focused approach, proprietary planning tools and best in class pricing will bring Ceva a competitive advantage and deliver sustainable growth to its business.”
Source: Mindshare UK