Wunderman Thompson announces UK leadership team

Wunderman Thompson announces UK leadership team

The newly created WPP agency Wunderman Thompson announced the appointment of its UK Leadership Team. This new team brings together a unique breadth of end-to-end capabilities that will help drive growth for its clients and people by delivering breakthrough creativity, data and emerging technology to reset customer experiences. Pip Hulbert has been appointed UK CEO and […]

Mindshare launches audience-first customer decisioning tool, DX

Mindshare launches audience-first customer decisioning tool, DX

Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]

Falling trust and the rise of populism require governments to rethink citizen engagement

Falling trust and the rise of populism require governments to rethink citizen engagement

Intensified political polarisation, fragmented groups and rapid digital disruption risk undermining governments’ efforts to effectively engage with citizens, concludes a new report launched on February 25 by WPP. The Leaders’ Report is the only global research study looking at the state of citizen engagement, and the key challenges facing governments’ efforts to better connect with citizens […]

WPP launches new Wunderman Thompson brand with design by Landor

WPP launches new Wunderman Thompson brand with design by Landor

WPP has launched its groundbreaking new brand, Wunderman Thompson, which is an amalgamation of Wunderman and J. Walter Thompson. This brand launch is the ethos of who Wunderman Thompson is as an agency. Wunderman Thompson is a creative, data and technology agency built to inspire growth for clients, people and partners.  The new brand, created by Landor, a global leader in brand […]

Female entrepreneurs prioritise social good, diversity & community, says Refinery29 & Berlin Cameron’s study

Female entrepreneurs prioritise social good, diversity & community, says Refinery29 & Berlin Cameron’s study

Refinery29, a leading media and entertainment company for young women, and creative agency Berlin Cameron, part of the WPP network, announced the results of their inaugural “This is Women’s Work: Stepping Up Startup Culture” study around the rising generation of female entrepreneurs, women’s experiences in the startup world and key issues around access to capital.  Inspired by […]

WPP wears new brand identity as part of global repositioning

WPP wears new brand identity as part of global repositioning

WPP CEO Mark Read has recently announced a three-year plan for “radical evolution” of the company to deliver improved performance. Following that, two of the group’s own branding agencies, Superunion and Landor have collaborated to create the new identity which represents WPP as a creative transformation company that is dynamic, connected and organised around the […]

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]

WPP forms new creative, data and technology agency Wunderman Thompson

WPP forms new creative, data and technology agency Wunderman Thompson

WPP announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as a provider of end-to-end solutions – through creative, data, commerce, consulting and technology services – at a global scale. Wunderman […]

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