A high-impact group from WPP – consisting of hand-picked global talent from Grey and MediaCom, launches their first film for premium skincare brand SK-II. Directed by iconic Japanese director, Hirokazu Kore-eda, ‘The Centre Lane’ will be the first of a series of films released under the new content platform SK-II Studios. The Centre Lane, is […]
The partnership replaces incumbent Digitas as Lexus seeks to deliver a more integrated and connected programme.
Luxury automotive brand, Lexus, has appointed Wunderman Thompson and The&Partnership to deliver UK CRM ending its relationship with Publicis’ Digitas. As the next step to deliver a modern, joined up programme for their customers, the integrated WPP team, made up of Wunderman Thompson, The&Partnership and m/SIX will work to deliver against Lexus’ brand promise ‘Experience […]
Reveals 100 trends that will shape 2021, from ethical scoreboards to micropreneurs
Wunderman Thompson, a WPP agency, announced today the launch of its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and innovation unit. These wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviours, across 10 different sectors. […]
Phil Cowdell has taken on the newly created position of CEO Mediaplus Americas in November 2020. Based in New York, Cowdell is tasked with the expansion of Mediaplus Group's international offering across the North, Central and South America. For the US market Cowdell will work side by side with Erik Dochtermann, CEO MODCO/Mediaplus, in the New York House of Communication.
The Mediaplus Group is taking a new step towards internationalization and is particularly focusing on North, Central and South America with the appointment of Phil Cowdell in a new role as CEO of Mediaplus Americas. Cowdell is an experienced industry leader, bringing to the Mediaplus Group more than three decades of experience from a range […]