New Festive Campaign For Bottega Veneta ‘BOTTEGA FOR BOTTEGAS’ By Publicis Italy / Le Pub

Celebrating the concept of creative community, the brand is bringing together a roster of bottegas, specializing in products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper.

The project includes an offline campaign — with products from these bottegas on display in Bottega Veneta stores in Italy, and an advertising campaign across Milan — and an online presence.

 Bruno Bertelli, Global CCO Publicis WW, CEO Le Pub Amsterdam:

“By dedicating Bottega’s well-frequented platforms on and offline to the smaller Bottegas, this project shines a light on Italian excellences that have always inspired the world and deserve visibility throughout these difficult times”

Credits List

Publicis Italy / Le Pub  

Bruno Bertelli – Global CCO Publicis Worldwide

Cristiana Boccassini – CCO

Mihnea Gheorghiu – Co – CCO

Costanza Rossi – Creative Director

Sandra Bold – Global Creative Director

Marie Poumeyrol – Art Director Supervisor

Francesca Zazzera – Chief Production Officer

Mariella Maiorano – Global Producer

Tania Dal Pra – TV Producer

Giada Salerno – Client Service Director

Benedetta Virga – Client Service Director

Elisa Tanganelli – Account Supervisor

Vittorio Cafiero – Senior Project Manager

Source: Publicis Italy

  Bottega Veneta, Bruno Bertelli, Le Pub, Publicis Italy