DIESEL Presents “Unforgettable Denim”A New DIESEL Story for a History-Making Season: Fall 2020

DIESEL Presents “Unforgettable Denim”A New DIESEL Story for a History-Making Season: Fall 2020

DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory. Denim gets better with experience and becomes a sort of wearable record of the times you’ve had. The pen marks on the pocket? Doodles during a long flight to a faraway location. The scrape at […]

MEET FRANCESCA A New “Successful Living” Story

MEET FRANCESCA  A New “Successful Living” Story

DIESEL announces the launch of its new film, titled “Francesca.” Directed by Francois Rousselet—and realized with the advice of Diversity, an Italian association committed to promoting social inclusion—the short video features a young woman who is assigned male at birth. The film sees her transitioning through life, in feats both big and small, as she […]

DIESEL Celebrates Its Core With Spring/Summer 2020 For Successful Living Campaign

DIESEL Celebrates Its Core With Spring/Summer 2020 For Successful Living Campaign

DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s […]

Daniel Ricciardo Discovers New Renault Clio

While he is having fun, the director despairs. A Publicis Italy idea planned for all over Europe.

Daniel Ricciardo Discovers New Renault Clio

A set, a Formula 1 driver and a car to test. Everything’s normal, except that the car to test is the New Renault Clio, a car able to impress even Daniel Ricciardo – Renault Formula 1 Team racing driver – who during the spot will have fun finding out the technology on board instead of […]

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Heineken launches ad for Rugby World Cup 2019 and proves that everybody can become a fan

Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert for Heineken. An inclusive spot that invites all to celebrate in enjoying the games. Non-fans are often turned off by rugby – it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can […]