Paddy Power, with the help of creative agency Octagon, have launched an all-new national television campaign that embraces the familiar faux pas of everyday punters.
Paddy Power : More Chances 'Mum' from Octagon on Vimeo.
The new campaign, aptly titled “More Chances,” emphasizes the truth that in today’s world, more chances are hard to come by.
Directed by two-time Academy Award-nominee Peter Cattaneo of Academy Films, the campaign is headlined by three TV spots, entitled “Mum,” “Girlfriend,” and “Funeral.” Mum will be the first of the three to debut.
The cheeky, cringe-inducing commercials highlight everyday mishap-makers. Fortunately for them, Paddy Power Games is always there to offer them another chance – and another after that – when no one else will.
The campaign also includes additional radio, out-of-home, and digital executions that will run across the U.K during the next twelve months.
“In life, we all know there are times when you only get one chance. If you blow it, we want our punters to know they’ll always get more chances with Paddy Power,” said Andy O’Rourke, Gaming Brand Manager, Paddy Power. “With our Daily Jackpots and Wonder Wheel, your chances are really endless.”
“We wanted to put a real-world lens on a category that too often defaults to glitz and glamour. When it comes to blown chances, we’ve all been there, and we all deserve another spin at the wheel,” said Josh Green, Executive Creative Director, Octagon. “Hopefully, we’ve shown that whatever happens, Paddy Power is always on the side of punters.”
The work was written and art directed by Jonny Watson and Dan Harrison at Octagon.
Executive Creative Director: Josh Green
Creative Directors: Dan Harrison and Jonny Watson
Head of Planning: Henry Nash
Planner: Ed McKenna
Client Services Director, UK: James Logan
Senior Account Manager: Florence Dailey
Head of Creative Delivery: Lisa Mesztig
Project Manager: Rebekah Flatman
Head of Production: Roz Barnfield
Executive Producer: Sam Farrance
Senior Producer: Sam Dalton
Music Supervisor: Nick Morgan
Michelle Spillane – Marketing & Brand Director UK&I
Emer McCarthy – Head of Brand Strategy for Paddy Power
Andy O’Rourke – Brand & Marketing Manager Paddy Power
Natasha Son – Brand Marketing Executive – Gaming
Marcus Richardson – Head of Film & Motion
Production Company: Academy Films
Director: Peter Cattaneo
EP Medb Riordan @medbriordan
Producer: Jacob Swan Hyam
PM: Charlie Jones
DOP: Jonas Mortensen
1st AD Clara Paris
2nd Ad Andrew Vanneck
Location Manager Ben Carter
Sound Recordist Simon Haggis
Production Designer Ben Lack
Costume Designer George Buxton
Hair and make up artist: Ezana Ove
Post Production: The Quarry & Youngster
Editor: Scott Cato
Assistant Editor: Christina Hill
Producer: Dave Frost
Colourist Seamus O’Kane
Angus Wilson – VFX and Flame Angus Wilson & Inti Martinez
Senior VFX Producer :Victoria Lovejoy
VFX Producer: Chloe Bruce-Gardyne
Audio Post Production: SNK Sound Studios
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