PADDY POWER Rescues Punters From Big-Time Blunders In New “More Chances” Campaign

Paddy Power, with the help of creative agency Octagon, have launched an all-new national television campaign that embraces the familiar faux pas of everyday punters.

Paddy Power : More Chances 'Mum' from Octagon on Vimeo.

The new campaign, aptly titled “More Chances,” emphasizes the truth that in today’s world, more chances are hard to come by.

Directed by two-time Academy Award-nominee Peter Cattaneo of Academy Films, the campaign is headlined by three TV spots, entitled “Mum,” “Girlfriend,” and “Funeral.” Mum will be the first of the three to debut.

The cheeky, cringe-inducing commercials highlight everyday mishap-makers. Fortunately for them, Paddy Power Games is always there to offer them another chance – and another after that – when no one else will.

The campaign also includes additional radio, out-of-home, and digital executions that will run across the U.K during the next twelve months.

“In life, we all know there are times when you only get one chance. If you blow it, we want our punters to know they’ll always get more chances with Paddy Power,” said Andy O’Rourke, Gaming Brand Manager, Paddy Power. “With our Daily Jackpots and Wonder Wheel, your chances are really endless.”

“We wanted to put a real-world lens on a category that too often defaults to glitz and glamour. When it comes to blown chances, we’ve all been there, and we all deserve another spin at the wheel,” said Josh Green, Executive Creative Director, Octagon. “Hopefully, we’ve shown that whatever happens, Paddy Power is always on the side of punters.”

The work was written and art directed by Jonny Watson and Dan Harrison at Octagon.

CREDITS:

Octagon

Executive Creative Director: Josh Green

Creative Directors: Dan Harrison and Jonny Watson

Head of Planning: Henry Nash

Planner: Ed McKenna

Client Services Director, UK: James Logan

Senior Account Manager: Florence Dailey

Head of Creative Delivery: Lisa Mesztig

Project Manager: Rebekah Flatman

Head of Production: Roz Barnfield

Executive Producer: Sam Farrance

Senior Producer: Sam Dalton

Music Supervisor: Nick Morgan

Paddy Power 

Michelle Spillane – Marketing & Brand Director UK&I

Emer McCarthy – Head of Brand Strategy for Paddy Power

Andy O’Rourke – Brand & Marketing Manager Paddy Power

Natasha Son – Brand Marketing Executive – Gaming

Marcus Richardson  – Head of Film & Motion

Production Company: Academy Films

Director: Peter Cattaneo

EP Medb Riordan @medbriordan

Producer: Jacob Swan Hyam 

PM: Charlie Jones 

DOP: Jonas Mortensen 
1st AD Clara Paris 

2nd Ad Andrew Vanneck 

Location Manager Ben Carter 

Sound Recordist Simon Haggis 

Production Designer Ben Lack

Costume Designer George Buxton 

Hair and make up artist: Ezana Ove

Post Production: The Quarry & Youngster

Editor: Scott Cato

Assistant Editor: Christina Hill

Producer: Dave Frost 

Colourist Seamus O’Kane 

Angus Wilson – VFX and Flame Angus Wilson & Inti Martinez

Senior VFX Producer :Victoria Lovejoy

VFX Producer: Chloe Bruce-Gardyne

Audio Post Production: SNK Sound Studios

  Andy O'Rourke, Josh Green, Octagon, Paddy Power