Jose Mourinho Is No Longer The Only Special One, In New Advert For Paddy Power Games

Jose Mourinho Is No Longer The Only Special One, In New Advert For Paddy Power Games

Paddy Power Games have today launched a new campaign for its Daily Jackpot product, starring legendary football manager Jose Mourinho. The Portuguese – who famously dubbed himself the ‘Special One’ upon his appointment as Chelsea manager in 2004 – has his tongue firmly in cheek throughout the video, as he delivers a typically Paddy Power script. The […]

Paddy Power launch new, exclusive ‘Japan Slam’ web series for the Rugby World Cup

Paddy Power launch new, exclusive ‘Japan Slam’ web series for the Rugby World Cup

Paddy Power have teased a brand-new social series ahead of the Rugby World Cup in Japan. The teaser trailer for ‘Japan Slam’ features WWE star Sheamus, who appears in the bookmakers’ latest web series, alongside a cast of other famous faces. Former rugby union star Donncha O’Callaghan and Ruby Walsh join Sheamus in the star-studded line-up […]

Paddy Power takes to the skies in their latest effort to fight homophobia in football

Paddy Power takes to the skies in their latest effort to fight homophobia in football

British football has long ago shed relics of its past like chain smoking coaches, UFC-style tackles and way too short shorts. But there’s still one thing holding the game back from truly entering the modern age: homophobia. Across the UK and Europe, its still common to hear homophobic chants and abuse being shouted during matches. […]

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Paddy Power launch actual Huddersfield Town shirt and new season campaign

Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our Shirt’. Created alongside VCCP and Octagon, ‘Save Our Shirt’ […]

Paddy Power Entertains Ascot Racegoers with Humorous DOOH Drive

Paddy Power Entertains Ascot Racegoers with Humorous DOOH Drive

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target 2019r’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the […]

Rhodri Giggs stars in new Paddy Power ad mocking brother Ryan, himself and the affair which shocked a Nation

Rhodri Giggs stars in new Paddy Power ad mocking brother Ryan, himself and the affair which shocked a Nation

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother Ryan, and their now infamous fall-out. It includes a scene where Rhodri groans as his beloved Wales lose a football match, before beaming at the camera as the commentator says ‘questions be […]

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