BYOMA was born as a passion project of Founder, Marc Elrick, and team determined to find a skin-barrier boosting solution for modern skincare routines. The brand aims to disrupt the status quo of over-treated, over-exfoliated skin; combining barrier care with dermatologist approved, clinically proven skin-science to boost, build, balance and brighten the skin.
With the aim of democratising the skincare landscape, BYOMA provides everyone with the building blocks to better skin, thanks to luxury ingredients at an accessible price point.
Jess Phillips, Pearlfisher Design Director, said, “BYOMA is a bold, innovative, and colourful brand on a mission to shake up the world of skincare. To represent this visually, we worked collaboratively with Marc and his team to create sleek, joyful and distinctive packaging with standout shelf presence that makes you want to find out more about the pioneering products. The split device of the ‘O’ in the brand’s logo is a nod to the brand’s mission of breaking beauty barriers with breakthrough formulas, while the modern typography and iconography lends itself beautifully to displaying the brand’s science, ingredients, and innovation.”
Jess continued, “In just a short space of time since launch, it’s incredible to see the success of the brand – selling out on Cult Beauty, stocked in Boots, Target and Selfridges as well as featuring in online publications such as Vogue, GQ, Stylist, Women’s Health and Refinery 29. The impact and recognition BYOMA is already achieving is a true testament to the vision and creativity of the BYOMA team and we feel proud to have worked with them on creating the packaging for this disruptive new brand.”
All BYOMA packaging is made from recyclable, 100% monomaterial plastic and has eliminated excess packaging. By utilising monomaterials, responsibly disposing of BYOMA products is easy, effortless, and convenient in kerbside recycling. The square shape makes shipping more efficient -thus lowering the brand’s carbon footprint- and allows all information that would traditionally be printed on cardboard outers to be displayed on each of the four sides of the pack instead. Everything BYOMA creates has been designed to be refillable to encourage a circular approach to beauty, with refills coming Spring 2022.
These pump-free versions for their products will eliminate the need for non-recyclable pouch style refills and minimise reliance on single use plastic – meaning the only elements of their products which are not fully recyclable in household waste (droppers, mists & pumps) are designed to be reused again and again.
Founder, Marc Elrick, “We loved working with Pearlfisher to help bring our vision of how BYOMA’s packaging would look to life. They worked collaboratively with our incredible team to help us create something truly disruptive… the buzz and hype generated by skincare users, press and influencers really is testament to that.”
Jonathan Ford, Pearlfisher Founding Partner & Group Creative Director
Mike Branson, Pearlfisher Founding Partner & Group Chairman
Yael Alaton, Pearlfisher Partner, Vision & Strategy
David Jenkinson, Pearlfisher Partner, Design & Experience, London
Jack Sheehan, Senior Client Manager
Jess Phillips, Design Director
Angelina Pischikova, Graphic Designer
Sophie Maxwell, Partner, Futures & Insight
Alex Da Silva, Pearlfisher Creative Artworker
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