Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

New visual identity and packaging proudly reaffirms the brewery's place in the craft beer market, taking inspiration from its unique Midwestern-Dutch heritage

Reinvigorating a craft beer trailblazer: Design Bridge reconnects New Holland Brewing Co. to its iconic Dutch roots

Design Bridge New York share details of their work rebranding New Holland Brewing Co., restoring its position as a leader in the increasingly competitive craft beer market. Inspired by the spirit and symbols of Dutch culture in the brand’s hometown of Holland, Michigan, the striking transformation unites the brewery’s heritage with its distinctly Midwestern attitude, creating a […]

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Williams Murray Hamm Helps Castrol Switch On An Electric Future

Castrol has collaborated with long time branding partner Williams Murray Hamm (WMH), to create the name and identity for a new umbrella brand that will cover its range of e-Fluids for the electric vehicle market. Launching March 2021, Castrol ON visibly signals the business’s move into electric mobility. CAS_ON_FILM_VO AND MUSIC_V2 from WMH on Vimeo. […]

Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand

Beefeater and Boundless Brand Design relaunch standout flavoured gins as part of a striking new rebrand for the Beefeater Masterbrand

Off the back of the rebrand earlier in the year, the world’s most awarded Gin, Beefeater, is now re-launching its popularflavoured gins as part of a series of 2021 innovations. An iconic brand from London, Beefeater was looking to reinvigorate these highly successful gins to solidify its position as leaders within the flavoured gin category. Beefeater […]

Knockout designs Bombay Bramble, a creative new expression of gin

Knockout designs Bombay Bramble, a creative new expression of gin

Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout.  Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming process that […]

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