Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign

With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. That’s why this festive season we need to strengthen our connections with our loved ones even more than ever.

What if this year, we make memories together with Orange? 

Publicis Conseil has created ‘Unicorn Grandad’, the story of a grandad who is given a smartphone on Christmas Eve. 

Somewhat taken aback, he wonders what he’s going to do with this gift that he doesn’t even know how to use. Until his granddaughter sends him a picture of herself with a unicorn filter.

From that point, we will follow him on an extraordinary mission: alone in his workshop, he will saw, paint, sew, cut and shape to create something truly amazing.

His perseverance and boundless imagination will help him stay in touch with his granddaughter, in his own homemade way and thanks to his new mobile phone.

This modern-day tale, directed by Vincent Lobelle (Iconoclast) and broadcast from 19th November, shows us how new technology can be used in times like this to stay in touch and make memories with our loved ones.

On social and digital channels, we’ll see our grandad in increasingly amusing situations to promote Orange’s offers and services.

In addition to this digital content created by Marcel agency, a “unicorn” filter will be made available to users on Instagram and Facebook.

This will be complemented by a print (press and OOH) and DOOH campaign produced in collaboration with talented set designer Solinne D’Aboville and photographed by Vincent Dousserez. The handmade-style adverts will be like miniature theatre sets, each one creating the perfect Christmas window display.

At points of sale, bags with a cut-out design have been designed so shoppers can make their own Christmas decorations at home.


Client: Orange France

Agency : Publicis Conseil

President overseeing creativity: Marco Venturelli

Client account management: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Caroline Fortabat, Laurence Pagny, Jean-Philippe Francisco, Marie Treguier,Sylvie Legoc, Bruno Royer, Kadija Hemici, Emmanuelle Issartelle 

Creative director: Fabrice Delacourt 

Agency account management: Marie Wallet, Anne Dauvé, Adrien Roux, Sherelle Ramire, Arno Duchemin 

Strategic planner: Damien Sabatier  

TVC Unicorn Grandpa 

Copywriter: Benjamin Sanial 

Art director: Raphaël Halin 

TV Producer: Benjamin Auberdiac 

Production Company: Iconoclast

Director: Vincent Lobelle

Producer: Domitile Laurens 

Producer-Director: Lien Moulin

Photography Director: Matias Boucard

Production Designer: Andy Kelly

Designer: Reem Kuzali Zanoli

Post-production : Prodigious 

Post-Production director : Franck-Hervé Marc

Editing: Cyril Nakache 

Colour Grading: Arthur Paux

Sound production: Joël Tessonneau 

Music and experience Director (Orange): Vrej Minassian


Title: La Passerella d’Addio 

Nino Rota and his Orchestra 

Digital – Marcel (capsules, unicorn filter on social media)

Account management: Eric Guillot, Estelle Littaye, 

Creative director : Xavier Le Boullenger 

Art Director/Copywriter: Jules Perron, Gregory James

Technical team: Eva Castrillo, Flavie Parize 

Print – (OOH, press, DOOH)

Copywriter: Benjamin Sanial

Art director : Raphaël Halin  

Artistic team: Caroline Delhoume, Vincent Laugier & Alain Vuarchex

Art buying: Flore Silberfeld

Producer: Sandrine Martin

Set designer: Soline D’Aboville

Photographer: Vincent Dousserez 

Production: Malik Kinde

Technical Team (Marcel): Eva Castrillo, Flavie Parize 


Copywriters: Benjamin Sanial, Thelma Cherpin 

Production director: Thomas Corbel

Source: Publicis

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