With the ongoing health and economic crisis, this year we will be celebrating Christmas in a very different way. However, Christmas is still a very special time of year for the French, even in such difficult times. That’s why this festive season we need to strengthen our connections with our loved ones even more than ever.
What if this year, we make memories together with Orange?
Publicis Conseil has created ‘Unicorn Grandad’, the story of a grandad who is given a smartphone on Christmas Eve.
Somewhat taken aback, he wonders what he’s going to do with this gift that he doesn’t even know how to use. Until his granddaughter sends him a picture of herself with a unicorn filter.
From that point, we will follow him on an extraordinary mission: alone in his workshop, he will saw, paint, sew, cut and shape to create something truly amazing.
His perseverance and boundless imagination will help him stay in touch with his granddaughter, in his own homemade way and thanks to his new mobile phone.
This modern-day tale, directed by Vincent Lobelle (Iconoclast) and broadcast from 19th November, shows us how new technology can be used in times like this to stay in touch and make memories with our loved ones.
On social and digital channels, we’ll see our grandad in increasingly amusing situations to promote Orange’s offers and services.
In addition to this digital content created by Marcel agency, a “unicorn” filter will be made available to users on Instagram and Facebook.
This will be complemented by a print (press and OOH) and DOOH campaign produced in collaboration with talented set designer Solinne D’Aboville and photographed by Vincent Dousserez. The handmade-style adverts will be like miniature theatre sets, each one creating the perfect Christmas window display.
At points of sale, bags with a cut-out design have been designed so shoppers can make their own Christmas decorations at home.
Client: Orange France
Agency : Publicis Conseil
President overseeing creativity: Marco Venturelli
Client account management: Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Ombline Thomine-Desmazures, Caroline Fortabat, Laurence Pagny, Jean-Philippe Francisco, Marie Treguier,Sylvie Legoc, Bruno Royer, Kadija Hemici, Emmanuelle Issartelle
Creative director: Fabrice Delacourt
Agency account management: Marie Wallet, Anne Dauvé, Adrien Roux, Sherelle Ramire, Arno Duchemin
Strategic planner: Damien Sabatier
TVC Unicorn Grandpa
Copywriter: Benjamin Sanial
Art director: Raphaël Halin
TV Producer: Benjamin Auberdiac
Production Company: Iconoclast
Director: Vincent Lobelle
Producer: Domitile Laurens
Producer-Director: Lien Moulin
Photography Director: Matias Boucard
Production Designer: Andy Kelly
Designer: Reem Kuzali Zanoli
Post-production : Prodigious
Post-Production director : Franck-Hervé Marc
Editing: Cyril Nakache
Colour Grading: Arthur Paux
Sound production: Joël Tessonneau
Music and experience Director (Orange): Vrej Minassian
Title: La Passerella d’Addio
Nino Rota and his Orchestra
Digital – Marcel (capsules, unicorn filter on social media)
Account management: Eric Guillot, Estelle Littaye,
Creative director : Xavier Le Boullenger
Art Director/Copywriter: Jules Perron, Gregory James
Technical team: Eva Castrillo, Flavie Parize
Print – (OOH, press, DOOH)
Copywriter: Benjamin Sanial
Art director : Raphaël Halin
Artistic team: Caroline Delhoume, Vincent Laugier & Alain Vuarchex
Art buying: Flore Silberfeld
Producer: Sandrine Martin
Set designer: Soline D’Aboville
Photographer: Vincent Dousserez
Production: Malik Kinde
Technical Team (Marcel): Eva Castrillo, Flavie Parize
Copywriters: Benjamin Sanial, Thelma Cherpin
Production director: Thomas Corbel