British Cycling – Marketing Communication News

British Cycling appoints PHD Manchester to lead media strategy

By newsroom on March 7, 2019 Agency, Latest, Marketing, Media

British Cycling, the UK’s largest cycling organisation and the national governing body for cycle sport, has appointed Omnicom Media Group’s PHD Manchester as its new media planning and buying agency. The account, awarded to PHD following a competitive three-way pitch, will focus on connecting British Cycling with UK cycling enthusiasts and driving participation in its […]

RPM, Sky and British Cycling prepare to host one millionth participant at final series of Sky Ride events

By on June 3, 2016 Agency, Events, Latest, Marketing, Media

Creative agency RPM is teaming up with Sky and British Cycling for the eighth consecutive year to deliver the final series of their cycling initiative, Sky Ride. Launched in 2009, the multi-award winning campaign has seen 96 events to date, with a further twelve planned in this final year. 2016 is set to be a […]