The British Heart Foundation (BHF) and creative partners Saatchi & Saatchi have today unveiled a new TV-led integrated campaign, The greatest treasure. As the second iteration of This is Science – the brand platform launched to position the charity as a crucial frontline agent in the battle to outsmart heart disease – the work strives […]
Help save a heart with the songs you heart on Spotify – new CPR training harnesses the listening habits of millions to save lives
The British Heart Foundation (BHF) hopes to save lives with Lifesaving Beats, a bespoke campaign leveraging the world’s most popular audio streaming service, Spotify, to help teach CPR in 15 minutes to anyone, all to the beat of a song you love. Now live, with creative by Saatchi & Saatchi, the free programme will invite […]
The British Heart Foundation (BHF) are on the cusp of developing a revolutionary heart healing patch, which has the potential to save and improve the lives of millions of people living with heart failure. To get the project over the line, BHF have partnered with Saatchi & Saatchi to launch ‘Go Sanjay’, a multimedia campaign […]