‘Chelsea Creates’ campaign celebrating London’s creative talent culminates in final unique collaboration

- Seven-part creative series showcased via Chelsea Football Club and COPA90’s global channels

‘Chelsea Creates’ campaign celebrating London’s creative talent culminates in final unique collaboration

‘Chelsea Creates’, the pioneering campaign which celebrates and spotlights the most exciting new creative talent in London, reached its finale yesterday after months of eye-catching collaboration across the worlds of music, art and design.  Spanning 15 weeks since the launch in February, the ‘Chelsea Creates’ project has seen Chelsea Football Club and COPA90 provide a huge […]

MiQ Makes Series of Key Senior Global and EMEA Appointments to Spearhead Multi-Market Growth

MiQ appoints Candice Odhams as its first Executive Vice President of Global Clients. MiQ has also named Mike Gray Director of Client Partnerships, EMEA and Rob Linton Commercial Director of MiQ North.

MiQ Makes Series of Key Senior Global and EMEA Appointments to Spearhead Multi-Market Growth

 MiQ, the leading global programmatic media partner, today announced that Candice Odhams has been named Executive Vice President, Global Clients. Mike Gray has also been appointed Director of Client Partnerships, EMEA, formerly Head of Client Strategy, and Rob Linton is now Commercial Director of MiQ North, formerly Director of Key Accounts. Odhams will be responsible […]

UK workers are driving a digital-first revolution

Paige Erickson, Managing Director, EMEA, Workfront, an Adobe company

UK workers are driving a digital-first revolution

We’re now one year on from the ‘great home-working shift’ and in that time, much has been made about the accelerated digital transformation businesses have had to embrace, and how this might negatively impact a dispersed workforce. But has anyone stopped to gauge how those impacted individuals feel about this ever-growing proliferation of—and reliance on —technology? Well, […]

Invibes Advertising celebrates 10 years of #GoodVibes with bold plans for the future

Invibes Advertising, an advanced technology company specializing in digital in-feed advertising, celebrates 10 years in business. To mark the occasion, the tech company is announcing its bold plans for future growth.

Invibes Advertising celebrates 10 years of #GoodVibes with bold plans for the future

In 2011, Invibes Advertising was born out of the conviction that the digital brand advertising of tomorrow would not only be awareness-based, but also engagement-based. In order to tick both boxes, the tech company began developing exclusive advertising experiences, broadcast across a powerful selection of media while using contextual and behavioural data sets to ensure the most […]

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each customer. This type of interactive content is helping Xaxis increase customer engagement for its […]

Peach launches new market-leading global digital video ad delivery platform

Peach launches new market-leading global digital video ad delivery platform

Global video ad management platform Peach today launched a new truly convergent video offering with linear TV and digital video distribution now available in one place.  Offering an end-to-end, collaborative platform for sourcing and distributing content, Peach simplifies video ad distribution across digital channels. It allows assets to be tracked, quality assured and guarantees all ads […]

Diversity media network Brand Advance extends partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network

Diversity media network Brand Advance extends partnership with Brand Metrics

Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the brand lift measurements. Brand Metrics enables publishers to prove the effectiveness of digital ad campaigns […]

1 2 3 36