Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]
Once again this year, the agency Cheil Spain and Samsung have jointly developed a project within the framework of the local initiative ‘Technology with purpose’, which highlights the role of technology and artificial intelligence with a clear positive impact on Spanish society. With ‘The Mind Guardian’ they present an innovative application based on artificial intelligence […]
Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has once again partnered with global leader in connected packaging, Appetite Creative to revisit and refresh its 2024 interactive connected packaging experience, now with over 22 million codes hidden under caps or labels. The Magical Japan […]
Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, is offering customers a glimpse into the future of shopping in its new store in Punggol Coast Mall with Luna, an AI-powered retail assistant, created by socially-led creative agency, We Are Social Singapore. Customers can converse with Luna through an interactive kiosk […]
For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotify’s official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italy’s most famous music competition, it’s also known as the City of Flowers. The project, entirely […]
When Hallmark, a leading healthcare workforce management technology company, wanted to creatively address one of healthcare’s most pressing challenges – hospital staffing shortages and the downstream impacts of patient safety and unsustainable costs—they called Ideasicle X for ideas and ended up getting much more. Ideasicle X had never produced an ad campaign before, as they’ve […]
Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]
The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
Collaborating with local governments nationwide, Kirin Brewery launched the “Harekaze ACTION” initiative to protect cherry trees. This year, we are starting even more new efforts. From the photos of cherry trees you regularly take, you can learn about their health status and estimated age. The collected cherry tree data will be sent to local governments and will […]