Audiencerate and Equativ partner to deliver market-leading addressable advertising

<strong>Audiencerate and Equativ partner to deliver market-leading addressable advertising</strong>

Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising.  By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital […]

FC Home & Deco campaign targets Argentina football fans with innovative Passion Calculator

<strong>FC Home & Deco campaign targets Argentina football fans with innovative Passion Calculator</strong>

FC Home & Deco, the Argentinian retailer, has launched The Passion Calculator, software based on an algorithm that posts discounts on social networks depending on what is happening during the country’s matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a […]

Forget the sweaty commute; TAUR shows the future of congestion-free city travel in digital-first launch campaign produced by Untold Fable

Forget the sweaty commute; <strong>TAUR shows the future of congestion-free city travel in digital-first launch campaign produced by Untold Fable</strong>

Los Angeles may be home to Bird and Lime – the giants of e-scooter rental – but now it’s home to TAUR, a new brand challenging the status quo, launching today with a digital-first campaign produced with local talent by Untold Fable. For their first campaign Own Your City, TAUR has partnered with Untold Fable as a […]

CLICKON launches the world’s first truly end-to-end production platform to streamline processes and manage rising costs

<strong>CLICKON launches the world’s first truly end-to-end production platform to streamline processes and manage rising costs</strong>

Today, world-class creative production company CLICKON has launched its new cloud-based platform iQ, bringing the first truly end-to-end solution to the market. It enables businesses to streamline video production management globally,while saving time and reducing costs during financially challenging times. CLICKON iQ is an end-to-end content production solution for businesses seeking to create and deploy content at scale with greater control, transparency […]

Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

Playground xyz Partners with Publicis Groupe APAC to Enable Brands to Capitalise on the Power of Attention Signals

Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns. This project expands on an ongoing partnership that has seen Playground help Publicis Groupe APAC clients test attention-based solutions and build a clear understanding of the actual levels of consumer attention […]

Borla’s EV Exhaust Sound System Makes Roaring Debut  

Borla’s EV Exhaust Sound System Makes Roaring Debut  

Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System.  Unveiled at SEMA, the activation starred famed rally driver Ken Block.  SCS helped activate the partnership between Borla and Block.  With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]

Costa Coffee partners with Artisan Lab to create an exclusive range of coffee-dyed sneakers to coincide with National Espresso Day

<strong>Costa Coffee partners with Artisan Lab to create an exclusive range of coffee-dyed sneakers to coincide with National Espresso Day</strong>

Costa Coffee has teamed up with premium sneaker maker Artisan Lab to create an exclusive range of coffee-dyed sneakers to celebrate National Espresso Day (which this year fell yesterday on Wednesday 23 November). Inspired by the viral TikTok and Instagram trend of dyeing sneakers in coffee, Costa Coffee has put a sustainable, desirable and premium […]

Safe Hugs”, the first legal assistance to protect fans from their emotional outbursts in Qatar

<strong>“<em>Safe Hugs</em>”, the first legal assistance to protect fans from their emotional outbursts in Qatar</strong>

Can anyone imagine fans not being able to hug to celebrate a goal scored by their team? Taking this in mind,  Naranja X, an Argentine fintech company with more than 5.5 million users, developed a 24-hour legal assistance service designed specifically for those who cannot suppress the urge to hug in public during the World […]

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