SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

SeenThis Uses Scope3 to Model the Emissions of Its Ad Technology

Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving Adaptive streaming specialist SeenThis has contributed its data to and published its ad formats in the Scope3 collaborative sustainability platform. Users can now select SeenThis formats and discover their emissions directly in the Scope3 UI. SeenThis has built their solution on streaming […]

ChaChing® Launch Offers Retailers Chance to Give Back to Consumers

ChaChing® Launch Offers Retailers Chance to Give Back to Consumers

New shopping app looks to tackle ever-growing cost of generating online orders as media rates rise and click to purchase falls.  Advertising products on Big Tech platforms now taking up to 50% of retailers’ revenue, squeezing their margins and driving up prices for consumers. ChaChing® is a digital shopping platform currently in final stage of […]

FAB Finalists For The 26th FAB Awards Revealed!

FAB Finalists For The 26th FAB Awards Revealed!

Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]

Tangent turns AI hype into business reality with a £5 million investment in a specialist AI division

Tangent turns AI hype into business reality with a £5 million investment in a specialist AI division

Tangent, the enterprise digital product consultancy, is turning AI hype into business reality with an investment of £5 million in a specialist AI division. This new proposition has been created in response to an overwhelming demand from both clients and prospects, to help them unleash, and capitalise on, the new opportunities made possible by AI, […]

Budweiser Brazil turns songs that mention the brand into targeted ads on Spotify playlists

Budweiser Brazil turns songs that mention the brand into targeted ads on Spotify playlists

The brand’s initiative is an unprecedented project on the audio platform and replaces the traditional advertising format Those who don’t subscribe to the premium version of Spotify knows that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs […]

Arbor Day 2024: “/Imagine”, an AI-generated campaign to use our Natural Intelligence

Arbor Day 2024: “/Imagine”, an AI-generated campaign to use our Natural Intelligence

For this year’s Arbor Day, Aktion Baum launches a visually stunning campaign staged by FRASER, which will be rolled out in print, (D)OOH, cinemas, and on social media with a media volume of more than one million euros for three weeks. One-third of Germany’s area (11.4 million hectares) is covered by forests. The official annual […]

Contextual Ad Pioneer, GumGum, Merges Playground xyz’s APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era

Contextual Ad Pioneer, GumGum, Merges Playground xyz’s APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era

The Integrated Media Business Completes the Global Rollout of The Mindset Platform™, GumGum’s Cookieless Solution for the Future of Digital Advertising  GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to […]

Multilocal integrates with Onetag to simplify access to high-quality inventory

Multilocal integrates with Onetag to simplify access to high-quality inventory

The partnership will see Onetag’s DealCurate cookieless curation platform integrated into Multilocal’s programmatic offering Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level […]

LIVESCORE PARTNERS WITH PERMUTIVE TO KICK OFF NEW AUDIENCE DATA PLATFORM AHEAD OF EUROS 2024

LIVESCORE PARTNERS WITH PERMUTIVE TO KICK OFF NEW AUDIENCE DATA PLATFORM AHEAD OF EUROS 2024

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and news providers, today announces the launch of its innovative Audience Data Platform, ‘OnTarget’. The new product, which utilises Permutive’s 100% addressable Audience Platform, offers advertisers a transparent, privacy-compliant, and future-proof solution for accessing reliable and robust first-party audience segments. […]

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