• The Bank is continuing with its activities to vindicate football’s capacity to transform people’s lives.
• The campaign has been carried out by creative agency Havas Spain together with NOW, the group’s innovation and technology unit responsible for development of the Fieeld device.
• The protagonists of the campaign were recognised by FIFA for their exemplary passion for football.
Santander Bank has taken a step further with its firm commitment to football as an agent for change with Fieeld, a device that allows blind people to feel football like they’ve never felt it before. This is the latest development under Santander’s ‘Football Can’ campaign created by the creative agency Havas Spain, whereby the Bank brings fans “the […]
The Tic Tac brand is joining forces with popular global audio streaming service Spotify, as an inaugural partner, to announce a new live experience called Hear For It. Custom-built for music fans, the unique event series employs Spotify’s streaming intelligence to target consumers who exemplify the fun and refreshing Tic Tac brand personality. Music fans will […]
New TripAdvisor Media Manager helps small and medium businesses reach a global audience
TripAdvisor, the world’s largest travel platform, today launched TripAdvisor Media Manager – a self-service platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than 15 currencies, and offers a wide variety of targeting options to reach […]
This unique digital platform allows the victim to report the bullies’ cell phone number – straight to a regulatory body, then the offender's mobile service provider.
A study recently published in the UK reveals, that teenagers who suffer bullying are three times more likely to commit suicide. Unsurprisingly, this alarming subject has been constantly discussed around the world for some time. Several platforms are trying to combat bullying by providing information about its dangers; TV shows – like the Netflix series “13 […]
Let your senses guide you with this fully integrated campaign
Let your senses guide you with this fully integrated campaign Cathay Pacific today launched a fully integrated campaign to announce its enhanced Business Class experience that offers a suite of thoughtfully chosen enhancements to the service with soft products and culinary offerings. These enrichments are designed to offer passengers a more holistic, sensory experience that […]
SMP, the shopper marketing specialist, is opening the doors on sister shop Melody, a global e-commerce agency to help brands win on Amazon. Melody has been launched to help brands turn searches into sales on Amazon through the creation and deployment of ecommerce advertising. The new agency builds on SMP’s position as part of Amazon’s […]
The new device features more precise geotargeting capabilities, increased screen resolution, and integrated smart city data sensors to elevate out-of-home media
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly’s screen design also integrates smart city […]
New technologies: PEUGEOT uses piezoelectricity that recycles sound pollution to recharge the PEUGEOT e-208
PEUGEOT, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as […]
As most of us prepare to usher in the holiday season and say goodbye to 2019, The FAB Awards (FAB) are working hard to prepare for another exciting year ahead. FAB, who are now open for entries for their 22nd edition in 2020, are the only International awards programme in the world that focus solely […]
Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC São Paulo: a campaign that encourages people to read, with the book “Vanishing Stories”, conceived to hold stories written […]