Dettol’s new campaign ‘Let Life Flow’ created by McCann London gives consumers the confidence and satisfaction of a job well done, in a relatable and engaging way. ‘Let Life Flow’ aims to represent the natural chaos of home life, with sound design acting as the focal point of the story, informing how and what was […]
‘Helping Protect What We Love Since 1933’ Dettol launches uplifting new brand campaign
New ‘Dettol Laundry’ campaign aims to empower the British public to have laundry that isn’t just clean, but targets killing of bacteria & viruses
‘Don’t just wash it, Dettol it’
Poignant behaviour change message reminds us that post-lockdown; little things in life need protection
Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe. To […]
With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to do […]