Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

By on    Latest, Marketing, Media  

Marketers project growth in sponsorship but are struggling to prove its effectiveness, according to MKTG

Marketers and industry professionals are predicting growth in sponsorship revenues in 2018 as the market diversifies into new areas such eSports and e-gaming and attracts new investment, according to a report published by MKTG in association with Think! Sponsorship and the European Sponsorship Association. The report reveals an increasing confidence from sponsorship professionals that the […]

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

By on    Advertising, Latest, Marketing, Media  

Marketers Predict Growth as Sponsorship Increasingly Delivers Against Multiple Objectives

Marketers believe that sponsorship is now a vital ingredient in the marketing mix, achieving multiple objectives such as shifting brand perception and consideration, and playing an increasingly important role in employee engagement, according to a report published by MKTG in association with the European Sponsorship Association. Frontier 2017 is a based on a survey of over 200 sponsorship […]