The Open University launches first addressable TV campaign
![The Open University launches first addressable TV campaign The Open University launches first addressable TV campaign](https://marcommnews.com/wp-content/uploads/2017/12/OU_Ad1-701x394.jpg)
The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]